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5 Ways to Grow Your Business Through SEO Copywriting

Angelica Cariaso — Wed, 14 Dec 2022 09:36:17 +0000

SEO (search engine optimization) involves boosting your Search Engine Results Page (SERP) ranking on Google, Bing, and Yahoo! This provides you with a path to grow your small business and gain traction and recognition.

It is one of the most effective and popular marketing strategies out there. To sum it up, it is a process that improves your website and online presence to boost its ranking on various search engines like Google. SEO copywriting is the process by which you write copy for search engines. You craft content that typically consists of work searchers want to read, link to, and share.

Content that gets a lot of traffic on Google but is never read is rendered useless. Similarly, having content that is compelling but has low traffic is pointless because not many users have access to that incredibly persuasive piece of writing. That is where SEO comes in. If you still need professional advice on multiple marketing strategies, GOYOU Branding is one of the best places to start. This article will tell you some ways you can improve and grow your business through SEO copywriting.

1. Fully Cover the Topic

If you want to get the most out of your SEO copywriting, work on covering every important aspect of the topic. You achieve this by covering everything a searcher might want to find on your website. Start by analyzing relevant top-ranking pages that contain the content you want to write about. Search for standard subheadings since subheadings tend to offer insights into what the searchers are looking for. Similarly, there are sub-topics among keywords, meaning you’ll find multiple keywords that fall under the main topic. Finally, the ask option will best guide you about the questions people most commonly ask, so answering those questions in your copywriting will have a great deal of positive impact.

2. Match Search Intent

Creating the right kind of content for your target keyword is crucial. Analyze and educate yourself on the search intent of a specific keyword. For instance, when a user searches for basketball shoes, Google recognizes that the user’s intent is to buy rather than be educated on its purpose. This concept is referred to as a search intern, where you evaluate the type of content Google is ranking and the content format, i.e., how-to, news article opinion pieces, and the content angle.

3. Make Reading Easy

Content that appears burdensome to read will likely be avoided. As important as it is to be creative with your words, your content piece must also be engaging. A reader is spending time reading your content and will likely proceed to read on if it catches their attention. To ensure a compelling copywriting piece, follow the ASMR formula where ASMR stands for: annotations, short sentences and paragraphs, multimedia, and reading your copy out loud.

4. Speak in the Language of Your Audience

Evaluating the type of topic is crucial not only to derive content from it but to know what method to use when choosing the type of language. This includes being educated about the terms the community you are referring to in your article use or using scientific jargon in a lighthearted article about baking. Write in a way that makes the reader understand you are educated in the niche. The core of copywriting is doing extensive research. Browse the various online communities to discover your audience’s terms, jargon, pain, problems, wants, and desires.

5. The «Inverted Pyramid» Method

The inverted pyramid method is a journalism technique where you give your readers all the essential information before providing additional non-essential details. Visually, the pyramid is upside-down, where the top layer is labeled “need to know” with an arrow facing down towards “nice to know.” Applying this format is also important from an SEO perspective because readers using search engines would likely prefer to acquire the information they’re looking for before proceeding to additional details. The way to do this is simple; answer the main question you’re targeting as early in your copywriting as possible.

The Bottom Line

Fully covering every aspect of what a reader will expect from your content will help your audience grow and will positively affect your Google ranking. Matching search intent is another method used by SEO copywriters, and it’s important because it helps pinpoint the type of content you need to create. Additionally, ensure that the content you produce is easy to read and not burdensome. It has to be compelling so that it urges viewers to proceed to stay on the website. Doing detailed research on the topic is necessary to make a compelling piece. You need to be educated about the audience, the terms a community uses, and the linguistics associated with that community. Finally, another helpful tip to make a compelling piece is to use the “inverted pyramid” method.

We hope this article proves insightful and helps you grow your business with these SEO copywriting tips. Thank you for reading!

Сообщение 5 Ways to Grow Your Business Through SEO Copywriting появились сначала на Contenteam - Multilingual Copywriting Service.

How to Create the Best Ranking Affiliate Marketing Content: The Complete Guide for 2023

Angelica Cariaso — Wed, 28 Sep 2022 10:33:00 +0000

If you’re wondering how bloggers make money by creating content, it’s through affiliate marketing. It’s very important to attract leads, grab the attention of your target audience, and generate passive income.

But it can be discouraging when you’re writing all those articles to your target audience without getting positive results. Unfortunately, it takes more than inserting links in a blog to get sales through your site.

If you want to be successful at it, you’re going to need an affiliate marketing campaign to drive traffic to the site, grow your audience of loyal readers, and get a good conversion rate. You take care of all these when you create content.

To understand what it takes to create powerful and effective affiliate marketing content, we should first cover the basics…

Feature Checklist for Every Affiliate Marketer Who Wants to Create Written Content

For clarity, there are many types of content you can create to attract a sizeable audience in your niche. You can use things such as how-to videos, visual content, various social platforms, and blog posts.

The most appropriate type (or types, you don’t have to stick to just one!) will depend on your audience and the product that you’re trying to sell. A great example would be how some vloggers in the beauty niche have an affiliate link for products featured in the video.

But since we’re talking specifically about a written article, these features must be present:

Mobile-Friendliness

Did you know that the majority of websites nowadays are accessed through a smartphone? So chances are your target audience will be reading your blog posts on these devices.

Even if you don’t have a say on what the website looks like, you can still help with mobile-friendliness by avoiding blocks of text. You can also make the content easier on the eyes by using headlines, tables, and lists where relevant.

Visual Media

Visual content is important in blog posts because it makes the text more meaningful. Let’s say you’re making a tutorial on origami. Wouldn’t it make sense to include pictures so your audience doesn’t have to visualize it in their head?

With visual media, you’ll be able to:

Make your content resonate more with your readers
Break the monotony of scrolling through text (super important for a long-form blog article)
Keep their attention longer
Improve comprehension

This doesn’t just apply to pictures. Feel free to use other forms of visual media like GIFs, videos, graphs, infographics, screenshots, and more.

Affiliate Link

Unless you want to miss out on the sales, don’t forget to use your affiliate links. These help keep track of traffic coming from you to the retailer’s website.

It’s not enough to just have them on relevant pages. Placement and frequency are both important in affiliate marketing. There’s no limit on how many links you can put on one post. But if you put too many, your audience will feel like they’re bombarded by pop-ups.

Calls to Actions (Optional)

A call to action is important in selling and achieving a direct response. If you’re going for a hard sell, you’ll want it to be clear to the reader that you want them to buy, sign up, or perform any other action you want to drive them to.

I find that a lot of writers are afraid of hard selling as they feel it could detract their audience from following their future content. But it highly depends on what you’re going for. For example, a landing page will call for a more direct “Buy Now” approach. Meanwhile, a blog post may suggest instead of directly telling.

But you don’t need a call to action every time you create content. For a listicle, you can just have the link on the heading. The same goes for product comparison. There’s no hard and fast rule here. It’s all about the purpose of your content and how you structure it.

The Secret to Any Affiliate Marketing Strategy: Quality Content

This is the base ingredient for anything that you write online. Amazing content helps you keep your readers on the page for longer. And because SEO isn’t just about using search terms in an article, it will help in this regard too.

But how do you create great written content for affiliate marketing? Consider the following:

Type of Content

Depending on the objectives of your affiliate marketing campaign, a certain type of content may be more suited. Here are just some of the many you can try out:

Product Review. A product review is great if you want to go into detail about your experience of using certain products or services. It should summarize information that you feel your reader would want to know. Make sure to include something they won’t find on official pages.
Product Comparison. Why not compare multiple products at the same time? This is a great way to highlight the features of similar products where your readers may value a comparison.
Case Study. If you want to go in-depth about how a product or software helped you, a case study is definitely the way to go. This may be especially useful if your audience values proof before investing in anything.
Tutorial. From recipes to everything else, tutorials are great if you want to insert multiple links because your audience already expects you to recommend something.
Seasonal Content. Stay relevant by creating content around major events such as Christmas, mother’s day, and more.

In many instances, content is the centerpiece of affiliate marketing campaigns. Choosing the right type can improve your odds of success. If the keyword you’re targeting indicates readiness to buy, it doesn’t make sense to lead them to a resource page.

In the same way, an audience that is still gathering information should be educated instead of pushed to buy something.

Target Audience

Knowing your audience demographics is important in all affiliate marketing campaigns. It helps you decide what you should talk about and how to relate to them. To start, you should know their:

Age
Gender
Location
Educational background
Career
Socioeconomic status
Interests and hobbies
Spending habits
Values

These factors will all give you an insight into what you should write about and how you should write about your topic. Your affiliate content should feel like you’re speaking to them directly. That would be impossible if you didn’t know who was listening to you.

For example, you’re an affiliate for a company that sells weight loss exercise programs. If your audience is more interested in gaining muscle mass, even the best landing page won’t have a good return on the affiliate marketing spend.

Readability

Unless someone is purposefully looking for a published study or book, no one is interested in big blocks of text. Regardless of their demographics, they’ll still want to gather as much information as they can, as quickly as possible.

If you want people to pay attention to your affiliate content, make it readable. If you want your text to impact their decision-making process, they should be able to understand it.

This means doing away with five-dollar words that you’ve only ever heard your English professor use. Use simple English to make everything easier to understand.

The last thing you want is for your reader to get stumped on a word while reading something on your website. You want them to be totally focused on your content instead of looking up what that six-syllable word means.

Tone

Based on what you know about the audience, should you create content that’s conversational? Would your readers appreciate it if you inserted a few jokes here and there, or would they find it annoying?

Aside from how good of a writer you are, the tone is important as well. If you’re in the medical niche, informality may prevent your audience from taking you seriously.

Structure

With search engine algorithms catching up to respond to what people actually want to see, the structure becomes even more important when you create affiliate content. This means using:

Proper headings to follow the logical succession of the post
Bullets or numbers to make lists or instructions easier to read
Short paragraphs to make the content easier to scroll (especially on mobile!)
Subtopics to break down the main topic

You should also create the content structure based on the search intent. For example, someone looking for the “best places to visit in India” is probably expecting a list.

The SEO Part: Create Affiliate Marketing Content for Search Engines

Keyword Selection

With Google Ads and the number of websites with big marketing budgets, it can be nearly impossible to rank for the top keywords in your niche. Whether you’re creating affiliate content or not, these tips will help you rank:

1. Use long-tail keywords. Long-tail keywords convert better because they’re more specific. There’s also less competition for them, so it’s easier to rank.

2. Add location. If what you’re writing about applies only to a particular place, add that to the keyword. For example, “best car insurance policies California” instead of just “best car insurance policies”. The more local, the less competition there will be.

3. Add a year. There are lots of blogs that haven’t been updated in years. Show that you’re updating yours by adding the date and year updated to the keyword.

Of course, all these things must be done along with using keyword research tools. This way, you can prioritize content that you have a chance at ranking for.

Keyword Frequency

If your affiliate topic is basketball, the word basketball and any related search terms should appear enough times for the search engine to read what your page is about. Focus on using them naturally. For maximum impact, try to use your main keyword within the first 100 words and on at least one heading.

But apart from the main keyword, try to insert latent semantic indexing (LSI) keywords as well. These are the related terms that will help add more context.

Outbound and Inbound Links

Except for landing pages where the content is all about the website, links are always important. In a case study Reboot Online wrote in 2020, pages with outbound links ranked higher than those without.

And just as getting a backlink helps boost ranking, so do inbound links. Linking to pages within your site indicates that they’re relevant and of high quality.

Tags and Descriptions

To rank, it’s not just your content per se that you have to think about. You should also make sure that the following contains the main keyword:

Title. Put it as close to the beginning as possible to make it clear to every search engine what the page is about. Feel free to add a modifier like “best”, “free”, and “guide” if applicable.
Meta description. This is your way of convincing people to read your content. Apart from the main keyword, feel free to insert other relevant terms too.
URL. This should be short. If possible, it may just be your keyword plus one or two modifiers.

Is There a Shortcut to Optimizing SEO?

Yes. Search engine optimization tools like SurferSEO and Frase do a lot to cut down the time involved in research. And from what I’m seeing, they do a great job in helping writers with no experience with ranking their content. They’re also very simple to use. Usually, it just involves:

Structuring the content in a certain way
Using a certain number of images, headings, and paragraphs
Inserting keywords

But you shouldn’t be relying on them completely. Think about it this way: would the suggestions on Grammarly mean anything to you if you didn’t know the basic rules of grammar? Artificial intelligence may have gotten more advanced over the years, but there’s still a lot that it can miss.

By at least knowing the foundations of on-page SEO, you’ll be able to determine if the tool you’re using is setting you on the right path.

Need a Lot of Quality Content ASAP? Order Bulk SEO Writing Services from Contenteam!

Bulk writing isn’t just about writing. It’s also about organizing the tasks and making sure that everything is done right and on time. If you need search engine-optimized affiliate marketing content that’s designed to convert, Contenteam will have the best people at your service to research and produce top-notch affiliate content that readers trust.

Order Bulk SEO Copywriting Services for Your Affiliate Content Today

Chunks of Wisdom in Creating Affiliate Content

If you want to create quality content that readers actually want to pay attention to, keep these things in mind:

1- Don’t Be Afraid to Break the Rules

I’m a huge fan of using SurferSEO, Frase, and similar tools designed to create SEO-optimized content. But know that it’s not just about checking boxes or reaching a certain number. Based on my personal experience, their suggestions aren’t always right.

For example, algorithm-produced guidelines tell you that an 800-word blog post should be completed in six paragraphs. I actually did it once to comply with the requirements, and it didn’t look good.

Remember that you create content for people. We only take care of SEO because the search results play a huge role in whether or not you successfully drive traffic to a page or site.

2 – Remember the Goal

Affiliate marketers are essentially middlemen, so your goal is to close sales. There are numerous ways in which you can do this, but when it comes to content, your goal is to get them to click an affiliate link.

Having an idea of the general demographics of the visitors getting to your affiliate website will help in this regard. Your prospective customers will be coming from this group and you want what you write to appeal to them.

3 – Building Trust Is Important

Providing valuable information and establishing your website as an authority in your niche is important not only for your ranking but also for conversion rates. Nowadays, users tend to be warier than ever about clicking links.

As a content creator, it’s your duty to provide readers value through every article you write. If you want them to trust you, be trustworthy. This means being truthful in describing goods and services. You don’t want them to blame you if they end up being converted by your affiliate marketing campaign.

4 – Not All Affiliate Content Will Be a Winner

Sure, your audience members may not be interested in your detailed reviews of pots and pans. But perhaps something related to this may get their attention. Even if some of your writing doesn’t convert visitors as much, it doesn’t mean that it’s useless.

Some will just resonate with your audience better than others. Use it as additional information in crafting your content marketing strategy.

5 – Think About How It Can Tie Up with Other Affiliate Marketing Campaigns You’re Running

Valuable content can get you sales. But if you also have video content, social media content, and other content, why not tie all those up?

Do you know how they say that the whole is greater than the sum of its parts? It’s true here too! Even though each of your marketing channels can be successful as a standalone asset, you as a content creator must also attempt to get more from all of them.

Frequently Asked Questions

What is affiliate marketing?

Affiliate marketing is the arrangement by which a retailer gives a website or any other source of external traffic a commission for driving sales to the retailer’s page through referrals. Affiliates can do this through your social media profile, landing pages, video content, and much more.

What type of content is best for affiliate marketing?

It depends on what type of affiliate products you want to promote and on the website you’re writing it on. For example, if you’re trying to sell mobile devices, product comparisons may be appropriate.

Meanwhile, a mom blog doesn’t have to stick with a buyer’s guide or online reviews. Its owner can choose to more subtly insert links where relevant.

How do I write content for affiliate marketing?

Personally, I write first with just the audience in mind. Focus on writing something that will promote products while still resonating with your readers or customers. Then, optimize it later on for search engines by using optimization tools.

How do I become successful at it?

Write lots of high-quality and useful content. You can have one piece of out-of-this-world, amazing content for affiliate marketing, but it’s not going to stand on its own.

Will becoming an affiliate marketer benefit me?

In most cases, yes. Even business owners can help customers discover products related to their offers through product pages. A good affiliate program can help you rake in profit without investing anything in other elements of selling, such as product development.

Сообщение How to Create the Best Ranking Affiliate Marketing Content: The Complete Guide for 2023 появились сначала на Contenteam - Multilingual Copywriting Service.

Complete SEO Copywriting Guide for Guaranteed Top Google SERP Results

Ana Resnick — Thu, 04 Aug 2022 07:09:19 +0000

Every year Google makes more than 4,500 changes to its algorithm. Of course, the basics of SEO, for example, on-page text optimization and backlink building, haven’t changed that much in the last few years.

There are a few significant SEO changes to be aware of. These elements can have a negative influence on your site’s Google ranking. Let’s talk about 5 changes in SEO that will help keep your pages at the top of Google search results.

You know that search engine optimization (SEO) is a vital digital marketing tool. Today we will tell you about the reasons for the popularity of SEO, share some best working SEO copywriting tips, and talk about professional keyword research and how to work with optimization in 2022.

Why SEO Optimization Is Important

SEO makes your website more visible, which means more traffic and more opportunities to convert potential customers into buyers.

It’s also a valuable tool for increasing brand awareness, building relationships with potential customers and positioning yourself as a credible and trustworthy expert in your field. Statistics show that SEO generates 1,000%+ more traffic than content on social media.

Search Engine Optimization for Google

Organic search plays a huge role in most companies’ websites and has long been a crucial component of the sales funnel. As we are sure you know, Google owns a significant portion of the search market. Google Search, Google Images, and Google Maps account for 92.96% of global traffic.

That doesn’t mean that other search engines don’t contribute to brand visibility – of course, they do. It’s just that Google is the undisputed leader, which means it brings in the most traffic. Therefore, its recommendations are important to follow.

SEO Content Tips for Google High Ranking in 2022

Every year Google makes more than 4,500 changes to its algorithm. Of course, the basics of SEO, such as on-page text optimization and backlink building, haven’t changed that much in the last few years.

There are a few significant updates in SEO that are worth paying attention to. There are several factors that can affect your site’s Google ranking. Ignoring these points may lead to a poor position in Google.

Let’s talk about 5 changes in SEO that will help keep your pages at the top of Google with a featured snippet.

1. Expertise, Authority, and Credibility

This is Google’s way of determining how trustworthy a particular piece of content (or the entire site) is. Expertise, Authoritativeness, and Trustworthiness, or EAT, should be the cornerstone for all of your content.

Particular attention is given to the topic of health.

For example, if you’re anti-vaccination, a fan of pseudoscientific treatments, and reviews about you on other sites are not flattering, Google may exclude your site with category pages from searches.

Google’s quality evaluators often look at other sites to get information about a resource’s reputation. Supposedly, Google can do the same thing algorithmically. Thus, reputation research should be part of the SEO audit process: what other sites say about you, whether there are positive reviews or negative reviews.

You don’t have to be an expert or opinion leader on the topic you’re writing about. However, you should target such people if you want to create content with a high EAT score.

While interviews with an expert are your best bet, there are other ways to “borrow” their authority. For example, link to the interview and quote them in your content.

2. Core Web Vitals

Google has been using page load speed as part of its algorithm for years. But in 2021, Google expanded its capabilities by introducing Core Web Vitals. This is a set of three factors that Google considers important for UX: load speed, interaction, and content stability. It doesn’t look at the quality of your text or the number of backlinks. Instead, Core Web Vitals looks at how users behave on your site.

3. The Importance of Search Intent

Google can easily measure how users interact with your site (assuming they get to the page from a Google search). For example, a user clicks on the top Google result. However, they don’t find what they’re searching for. As a result, after two seconds, they click “Back.” Again, this is something Google can measure. And if enough users react similarly to the first result, Google can downgrade that site. This is why your page must be optimized for a specific keyword and search intent.

Search intent is what a person wants to get as a result of a search. Sometimes he or she may want information on a topic. Other times, the user may want to buy something. And the more your content matches the keyword search intent, the better you will rank.

4. The Use of a Favicon

More than 50% of search results are mobile, where the favicon is not optimized. This is a big disadvantage because a good favicon can attract attention. It can get you to zero position in a very busy SERP and do it because of just one small image.

A good favicon can increase conversion to clicks by one or two percent, which is great. How does this work? Among hundreds of search results, a user is likely to notice a line with a favicon. A good, bright, contrasting favicon is guaranteed to attract attention. Even if your site is just a regular corporate blog, create a favicon for it. Your expert and useful copywriting SEO texts will attract even more attention.

5. Optimization for CTR

Whether the click-through rate is an organic ranking signal is still debated. Some SEO specialists believe that Google uses it to understand whether a user is interested in clicking on a result. Others consider CTR an unnecessary signal that does not affect ranking.

It’s true that optimization in 2022 by CTR makes sense. The higher CTR = the more traffic, Even if your rankings don’t improve.

Fortunately, you don’t have to guess what drives people to click on a certain result. Pages with high CTR most often use the following attributes:

numbers in the title tags;
unique description;
emphasis on the novelty of the content;
use of attention-grabbing terms (but no clickbait).

How To Optimize SEO Texts for a Website in 2022

So, what should you do to ensure that your content not only benefits the reader but also generates additional traffic to your pages? First, let’s figure out how to win SEO copywriting in 2022.

1. Pay Attention to Long-Tail Keywords

Long tail keywords usually have less search volume than short keys, but they can be useful. After all, they show not only what users are searching for but also why. An example of a long tail keyword would be “how to rank on Google.” A short keyword with the same value would be “ranking on Google.” Long tail keywords tend to have less search volume and, as a result, less competition. Therefore, they are easier to rank.

How Do You Effectively Integrate Long-Tail Keywords Into Your SEO Writing?

Don’t just fill your existing content with lots of long-tail keywords in the hope that it will work. Instead, act like this:

Set clear goals for your content marketing.
Create customer personas to understand their intent.
Make wise keyword research and select appropriate long-tail keywords.
Write relevant content showing professional SEO copywriting.
The goal is to naturally and effectively match keyword intent with your blog post.

2. Use Alt Meta Tags for Images

We’ve already discussed the importance of tagging images in this article, but we’ll say it again. Alt text is a brief description of an image. Alt-text has three main purposes:

Accessibility: Alt text is read aloud with screen readers to visually impaired users.
Context: When an image cannot be loaded, alternative text appears to give users context.
Search Engine Optimization: Search engines use alt text to properly index the image.

As the Internet becomes more accessible, Google’s algorithm changes as well. This means that accessible sites are given preference over their inaccessible counterparts. After all, the more accessible a site is, the greater the potential for traffic.

3. Use Keywords in Headlines, Title Tag, and Meta Description

By placing keywords in headlines, you signal search engines and users of their particular importance. Just as the table of contents gives an impression of the material’s content, keywords placed in headlines, title tags, and meta descriptions inform search engine bots.

That doesn’t mean you should put keywords where they’re not appropriate. Instead, consider the user experience first and only add keywords where they look organic. And to avoid the clutter of the same words, use keyword variations.

4. Add Internal Links

As we said before, Google considers the time spent on the page when ranking your site. A similar metric is time spent on the site.

Internal links to your other resources can help retain users. The longer users stay on the site, the further down the sales funnel they are likely to move. It also signals to search engines that your content is high quality and relevant.

Two key steps to increasing your time on the site:

Write engaging, in-depth content.
Link to relevant internal blog posts.

By linking to internal content, you force users to dive deeper into the site’s web pages. This increases the likelihood that they will interact with it even more actively (e.g., leave a comment on a blog post or share it on social media), which is good for ranking in SERPs.

5. Focus on the Most Popular Targeted Keywords

The three main phases of the sales funnel are awareness, consideration, and decision making. Therefore, focus on the top of the funnel and, more specifically, the keyword phrases that grab the attention of potential customers.

Search terms are designed to build awareness of a topic, service, or product. They engage the reader without requiring them to take immediate action. Here are examples of such specific keywords:

By focusing your keyword research on these search terms, you do two things: reach a broad audience because more general keywords have a higher search volume and attract users earlier with the search intent.

SEO Analysis Services That Won’t Ruin Expert Text in English

Let’s closely examine the SEO services that every SEO copywriter should consider using in their work.

Headline Analyzer

This is a good tool for SEO analysis of online texts. It is suitable for checking the clickability and readability of headlines. In addition, headline Analyzer tells you how to tailor your headline style to different target audiences (more emotional, intellectual, or neutral).

This free tool will analyze your headline for emotional marketing value (EMV).

Why do you need it? It’s simple. A deep emotional impact on your customers is the key to successful copywriting. It plays a special role when composing headlines because these are the phrases used to attract the attention of potential customers in the search.

The algorithm will compare the number of EMV-words to the total number of words in the headline and will predict what percentage of materials in English will be opened.

Copywritely

Copywritely can check SEO parameters, analyze content, and find and correct errors. But we are interested in two functions: checking relevance and morphology.

Relevance is determined after entering a keyword and shows the relevance to search queries. In general, the function works well and can serve a good service, but there is a nuance. The service considers the text relevant to the request only if it is present in the exact or diluted form of the key.

Morphology points out problems such as excessive use of certain parts of speech, long words, introductory sentences, and abstract adjectives. The feature will be useful for improving the text.

Airstory

This text checker app makes it easy to write content with lots of sources, data, and quotations. Just what you need for expert material! The service allows you to save all the necessary sources under subject tags and insert links in one click.

By dividing the text into separate fragments and paragraphs, which can be easily moved around, Airstory helps logically structure the content and intelligently distribute the information, greatly saving time on writing expert material.

Grammarly

This service for checking English texts helps to improve their quality in every way. All you have to do is upload your text to the system, and it will automatically check it for grammatical, syntactical, and other errors.

On top of that, you’ll get hints that will help improve the readability of the text.

Grammarly also gives good edits on missed punctuation and typos. But otherwise, trust it dangerously – stylistically, Grammarly often fails.

Let’s take Grammarly as an example to see how it works. First, take a promotional text and see what the service offers to fix. Here is the original text:

And here are the corrections that are offered by Grammarly:

There are few suggestions since the original text is already of good enough quality. But the tips the service gives can make it even better.

eTXT Antiplagiarism (Desktop Version)

This is the most effective text uniqueness checking service available today. It produces clear, up-to-date results that can be used to improve uniqueness without rewriting the entire material from beginning to end.

With Antiplagiarism, you can find and mark non-unique text fragments, create detailed reports, and set various plagiarism search parameters (search engines, passages to check, certain words, etc.).

What SEO-Checking Services Should Be Avoided

Any free tools that promise:

Reduce Stop Words

The importance of a word can change depending on the context. It can also change depending on the goal you’re trying to achieve. There is no universal list of stop words because a word can be meaningless (or full of meaning) depending on the topic or problem you’re analyzing.

That’s why all the services that suggest deleting stop words are useless. You can’t delete phrases without thinking about their impact on the context and meaning of your text specifically.

Increase Readability

Of course, there are universal rules for writing an “easy” text. You need to avoid long sentences, try not to make large paragraphs, and not abuse terminology. But in most cases, blog post readability is a subjective concept; and any service that promises to increase the readability of your text – simplifies it and may lead to losses of meaning.

Detect “Nausea”

Nausea (or spamminess) of web content indicates how many repeated words or phrases are in an article. The principle here is the same as in readability – the indicator is too subjective. Some users will find three keys in a paragraph nauseating, while others will read a text full of keywords without noticing anything.

In addition, in expert texts, where there are a lot of terms, definitions, and clarifications, it’s impossible to write them without repetitions. And if you try to pick up synonyms to please the services, it is easy to turn an already complex text into a completely incomprehensible one.

By forcing the blog post author to check the text in programs for such SEO analysis, you kill the material’s presentation style, making it unreadable for real people. And you also hurt the feelings of the native-speaking editor, who will check the text after the author.

Don’t believe me? Watch this video by our U.S. editor-in-chief and unsubscribe from such services forever!

Content Proofreading: Checklist for Proofreading the Written Text by a Native Editor

So the next blog post is ready. It follows TOV and keyword intent. Now comes the check of the SEO parameters. At Contenteam, the completed text is first read by a niche expert: they check the facts, verify the data and audit the technical part of the material. Then the article is sent to a linguistic editor in the target country, where the blog enters the market with its keyword-optimized content.

What Does a Native-Speaking Editor Always Check?

The main goal is to check the presentation of the text in terms of user intent and perception by the target audience. Native editor checks that the text does not contain unnecessary jargon, expressions with controversies that are offensive to native speakers, notes the appropriateness of the use of phraseology, and much more. It should always be done by a native speaker, not an editor with knowledge of the language.

The stylistics of the material in accordance with the guides and approved editorial policy; integration of target keyword; how appropriate the SEO content writer used title tags and phrases, both in terms of style of the material and from the standpoint of the person on whose behalf the material is written are also checked by the native editor.

SEO services are a great tool for SEO analysis of text, but they will not replace a native-speaking editor.

After all, except for the native-speaking editor, no one feels so finely and accurately all the linguistic nuances of the target country and tells you which parameters are appropriate and which are not. If you want to promote yourself worldwide but do not know where to find a native editor for your texts, you can always contact us – we will be happy to help!

SEO-Optimization of Websites in English

SEO in English comes in handy if you work in digital e-commerce or services and want to expand your clientele worldwide.

SEO in English is complicated by many nuances related to the specifics of the English-speaking marketing world, terminology, and mentality of each particular country. Any English-speaking country, be it the U.S., the UK, Canada, Australia, or South Africa, has its own peculiarities. Content team editorial will tell you how to do competent SEO promotion in English and what to pay attention to.

Who Needs Search Engine Optimization in English and Why?

Search engine optimization of your website is the best and easiest way to increase traffic. Think of optimization as google ads for a business with a long-term effect, only cheaper (if not free!).

SEO in English comes in handy if you work in retail or services and want to expand your customer base worldwide.

In general, SEO in English is useful to everyone, except for small local businesses.

The total share of sites in English is 55.7%. Can you imagine how much you can raise the coverage by duplicating the site in English and setting up English-language promotion?

SEO Features for Projects in English

The mechanism of SEO optimization for any language will be the same – first the audit, then compiling a semantic core, content creation, and, finally, link building. But search engine optimization in English still has its own characteristics – both significant and insignificant. So let’s briefly review the three key points.

1. You Will Have To Work With People, Not Marketplaces

Working through a marketplace will not work with English-language SEO – Google has long ago banned all Western marketplaces for writers, and the quality of content is strictly monitored by both experts and the audience. Therefore, the only way to set up good external SEO in English is to cooperate with bloggers, journalists, and SEO experts or to create expert content yourself.

2. You Will Have To Spend More Money

Experts say a fair and good price for English SEO content ranks $2,000-2,500 monthly. This includes the whole technical side to make the site rank higher: audits, recommendations, copywriting skills, work related to increasing the link-building of the site, and the commission of systems.

3. Content Has To Be Adapted to the Local Mentality

The mentality is perhaps the most important thing to consider when working with an English-speaking market. From the contact information you put on your site to the tone of voice you’ll use in your articles; it’s all something you’ll have to keep an eye on.

Now that we have figured out who is suitable for promotion in English and what its features are, let’s move on to work on SEO copywriting success.

Stages of SEO in English

Website promotion should always be part of your SEO strategy – it’s a logical extension of all your hard to make the site accessible to more users. But in reality, many aspects of website promotion take place off-site – from analyzing your competitors to building links. Let’s look at each stage of search engine optimization in English.

1. Niche Audit and Analysis

An SEO audit analyzes how well your online presence is developed, the first step to creating a promotion plan. The audit aims to identify as many underlying issues as possible that affect organic search performance. During an SEO audit, attention is drawn to problems such as:

errors in the structure of the site;
potential problems outside of the site;
user experience deficiencies;
gaps and opportunities in our own content.

A competitive market analysis should also be conducted. Finally, an audit is a standard procedure, essentially checking the health of your site.

A good audit is always comprehensive. It should cover both structural and content components that affect your SEO visibility, giving an overall picture of what is currently happening on the site.

Along with the SEO audit, it is advisable to analyze the niche you want to enter. Understanding what users are searching for, how search demand has evolved, and most importantly, how it will change in your segment will give you a competitive edge.

2. Gathering Semantics

Search engines need context to properly understand a query and get relevant results for it. Contexts are built using words, phrases, and other meanings and references.

Using semantics in SEO is a marketing technique that increases web page traffic by providing meaningful metadata and relevant content that can unambiguously respond to specific “people search intent”. Simply put, if you sell fresh flowers, you want a user who wants to buy fresh flowers, not listen to the band “Flowers” or buy curtains with a flower pattern.

In a good way, the compilation of the semantic core should be done by professionals. But there are several ways to help you decide on the direction. For example, by studying your competitors’ sites, you can begin to collect their target keywords and phrases, which will be a useful addition to your semantic core. Look at what headlines are posted on their sites. Then, do some Google searches and see if their organic ranking is in the top list. You can also look at Google’s recommended competitive keywords.

3. Writing High-Quality Content

Filling your site with good, useful, and relevant content is almost the most important part of the SEO perspective. Content on a site gives visitors a reason to come back, a reason to share information with friends or colleagues increases traffic, and improves search engine rankings.

The type of content you add to your site is up to you. You can blog, run promotions, upload videos, mix it with social media marketing, and more. Most importantly, don’t forget to put keywords in your articles so search engines can index you (especially in headlines, meta tags, and first paragraphs). But don’t get carried away and do it organically. Otherwise, the effect will be the opposite – the English-speaking target audience does not forgive blunt keyword stuffing.

4. Link Building SEO Techniques

Search engines look at the number of links that lead to your site, and the authority of sites that link to you. This is what link building is for.

Like compiling a semantic core, this item should also be given to professionals. But here, too, there are things you can do yourself – for example, negotiate a mutually beneficial link exchange. Find other sites and social media platforms with similar themes and send a letter to the webmaster asking if they want to exchange links. Although search engines are more sympathetic to non-reciprocal links, an exchange is a great place to start!

English-Language SEO Trends of 2022

Search engine optimization techniques continue to evolve from year to year. And any business that doesn’t want to be on the wrong side of a new algorithm or major search engine change should keep an eye on the latest trends and transformations to understand their potential impact. So, we’ve gathered for you 5 actual English-speaking SEO trends in 2022.

Mobile SEO

The most important trend is mobile search. More and more people are spending time on tablets and smartphones. If you’re doing SEO for desktops and do not mind mobile UX, of course, the ranking of the landing pages may be higher, but the ranking of mobile SERP is negligible. Therefore, focusing on mobile experience is very important and will only get stronger in terms of SEO fundamentals.

Local SEO Web Page

Don’t underestimate local search intent. Local target keyword is critical due to the ever-increasing number of zero-position search queries, for which the answers are given directly in the SERPs. In addition, many of those queries are local, so it’s important to create a robust backlink profile and get a Google My Business account.

Customer-Focused Content

Make sure to write copy that is customer-focused, not just offering up unknowable content to unknowable people. Address the specific problems your customer wants to be solved or eliminated. Don’t try to outsmart the search term – focus on the user; your site will perform better and rank better.

Video Content

As YouTube’s influence continues to grow, it’s worth remembering that your SEO strategy should include video content – with keywords and optimized for search.

Show More and Tell Less

Today, SEO is influenced by context, not just long tail keywords, commercial intent, and category pages. We live in a world where it is very difficult to stand out from the crowd. Blog posts should not only attract attention, but also convert that attention, turning a person who is just interested into a customer, and then into a regular customer.

Surfer SEO To Write Content for More Organic Traffic

Surfer SEO is a great tool for modern marketers and businesses. It allows you to research your competition, find the right particular keyword for every part of the writing process, and track your progress. The software also provides valuable search results insights into your exact industry. Surfer is a modern, fast, and intuitive tool. It’s very easy to use and it provides a lot of valuable data. We’ve been using it for a while and we’re very happy with the results.

Why Contenteam Uses Surfer SEO

The reason why we use Surfer SEO is that it allows us to do things like keyword intent research, understand competition, and track our progress. The software also provides valuable insights into what people search in every industry we work with that we wouldn’t be able to get otherwise.

Get in Touch and Be Rewarded With Content That Ranks!

Our team of professional copywriters and editors would be happy to help you with your project. We have a wide range of experience and can offer you the best possible service.

If you're interested in using our services and finding your perfect SEO copywriter, please don't hesitate to contact us.

Ask your question here

FAQs

1. What is SEO copywriting?

SEO copywriting is the art and science of writing content (for ex. blog posts) that is both keyword-rich and optimized for search engines. It is an important part of any digital marketing strategy and can help you improve your organic traffic and visibility in search engine results pages (SERPs).

2. Why is copywriting important?

Copywriting is important because it can help you improve your organic traffic and visibility in search engine results pages. By writing content that is both keyword-rich and optimized for search engines, you can attract more visitors to your website and improve your chances of ranking higher in SERPs.

3. What are the benefits of SEO copywriting?

There are many benefits of SEO copywriting, including:- improved organic traffic and visibility in SERPs

– increased brand awareness and reach

– improved customer engagement and conversions

– higher chances of ranking for your target keywords

4. How can I improve my SEO copywriting skills?

There are a few things you can do to learn SEO copywriting:

– studying the best practices for writing SEO-friendly content

– reading helpful guides and tutorials on copywriting and SEO

– taking courses or attending workshops on copywriting and SEO

– working with a professional copywriter or editor who can help you improve your skills

5. What are some common mistakes to avoid when doing SEO copywriting?

Some common mistakes to avoid when doing SEO copywriting include:

– using too many keywords or keyword stuffing

– writing for search engines instead of humans

– failing to properly optimize your title tags and meta tags

– neglecting to add alt text to images

– not including social media sharing buttons

– not promoting your content after it is published

6. What are the best SEO copywriting tips?

One of the best SEO copywriting tips is to write for your audience first and foremost. It’s important to remember that you’re writing for people, not for keyword intent only. Your blog post should be engaging, informative, and relevant to your target audience.
Use keyword intent in meta-description and title tag.

Сообщение Complete SEO Copywriting Guide for Guaranteed Top Google SERP Results появились сначала на Contenteam - Multilingual Copywriting Service.

3 Expert Rules and Lots of Tips for Hiring SEO iGaming Content Writers

Alina Sazonova — Mon, 11 Jul 2022 10:17:23 +0000

Igaming Writers

It’s about time we shared our experience in recruiting expert writers and told you how to find and test the best ones for your online casino or sports betting project. We have highlighted 3 key criteria that we have successfully used for 8 years and numerous articles.

Hi, my name is Alina. I’m an editor-in-chief for igaming content services at Contenteam. For the last 5 years, our team has been at the top of our game at selecting the best content writers for online gaming clients (including gambling and betting websites). Our content writing service handles different types of articles and content needs for the igaming industry: SEO blog articles, how-to guides, casino reviews, tutorials, quality guest posts, casino press releases, and much more.

Today I’ll share our experience in recruiting igaming content writers and tell you how to find and test the best ones for your website. We’ve identified 3 key criteria which we always use to approve candidates for the gambling niche.

Rule № 1. Experience in the Online Gambling Industry: Expose Liars!

Our first and most important advice: avoid jack-of-all-trades copywriters. Online gambling website content of excellent quality can only be written by narrowly specialized gambling content writers. They won’t simply rewrite the content from affiliate sites that they found at the TOP of Google SERPs – they’ll spend time doing their own in-depth research, segmenting relevant information about online casinos and making sure it’s all up-to-date. Such casino content authors charge way more than “general topic” blog writers, but paying for in-depth content is always worth it – it’s way better and more consistent in quality.

It is preferable (but not necessary) if your casino content writer has a practical experience in the igaming industry and sports betting. This way, they will be able to not only offer the information but also express their perspective and extensive knowledge of the business and services offered by them. Such an approach helps to attract visitors to the casino website because the material tends to be more personal and detailed.

From a reader’s perspective, high-quality content posted on gambling websites is one based on real-life stories and experiences and written by those who work closely with the igaming industry. Everyone is eager to get exclusive insights that are not solely based on reviews and could lead to a better understanding of igaming companies and their secrets to real gains.

Checklist to Create Your First Test Brief for an Igaming SEO Content Writer

Shorter, Please

The shorter the test assignment, the better. No secret here – it’ll just be easier to check. The right content length for a test is up to 1,000 words.

More Specific, Please

It’s better to assign a narrow, complex topic for a content writing test and specify strict SEO writing requirements (clear plagiarism checker parameters, several services to check the readability score and keyword optimization, etc.). This makes it easier to check whether the author is really one of the few gaming experts and ready to provide great content right away.

Edit, Please

Next on, it’s highly recommended to give at least a few small edits, even if the submitted igaming content seems to be all right. You always need to check how a potential casino content writer reacts to edit requests.

The reaction to content edits is a very important indicator and signals what to expect from the long-term collaboration. This should be examined on top of their ability to create compelling content for search engines and readers.

There have been cases when a copywriter seemed to be ready to produce content of decent quality in accordance with the brand voice and content creation guidelines. But after receiving the edits, they were quick to complain and squabble.

Is a Test The only way to confirm Whether an Author Is Experienced?

Well, it’s a pretty effective method. A test will reveal if a writer knows the industry better than any compelling CV or even examples of previous work. We’ve seen this scenario many times – content writers pat themselves on the back and send praising reviews as examples but submit material that does nothing but confuse gamers and clients.

We don’t usually hire authors on websites like upwork.com or freelancer.com – we use social media platforms and only pay for tests we’ve accepted.

What if You Have a Limited Budget and an Igaming Content Writer Does Not Fit Into It? How Can You Save Money?

One way to handle this limitation is to hire a localization casino content specialist for igaming translations and set up the fact-checking process.

The editing stage should be handled by experienced casino players who can’t or don’t want to write themselves. If that person can embody both an online gambling content editor and expert roles, they will help you save a lot on website content writing production.

Rule No.2 Location: Remember Where the Copywriter Comes From!

Let’s make it short and straight to the point: all our content is always written by native writers.

You can read more about telling the difference between a native speaker and a non-native speaker in this article.

It’s also worth mentioning that there are different varieties of English: British, Canadian, American, Australian, etc. Local slang, game descriptions, and even gambling and betting terms can vary from region to region. The most obvious example is the different terms for slots in different varieties of English.

Pro Tip: Always choose a writer from the country that matches the target region for your site content. If you can't find one, at least consider hiring a content editor from the said target region.

Rule #3 SEO and Common Sense Are a Copywriter's Best Friends!

If you prioritize on-page site SEO optimization when producing content for your project, remember that keywords should be placed naturally, even inconspicuously.

The habit of stuffing keywords into a text without meaning or added value should be long forgotten. And writers who resort to casino texts with something along the lines of “game fun to play for free a lot of bonuses” should not be on your team.

How to Ensure iGaming Content Is Well-Written Even (For Those Who Aren't iGaming Experts)?

Here are 5 points that will help you assess the quality of the online gambling articles, at least to some extent:

First Things First: No Errors

Grammar, punctuation, style – every aspect of the content written for the website should be a-ok.

Only Relevant and Verified Information

Unscrupulous authors often mention payment systems and services that no longer work or write about bonuses that have been inactive for years.

Focus On the Website’s Target Audience

When choosing an online casino, different generations have different preferences and content needs. The older audiences will appreciate the retro game design, while others will find it silly and click off the review. You need to be clear about who the text is going to be written for and tailor it to the audience of the site.

Use One Main Currency

Listing all available currencies each time you mention a game or a jackpot doesn’t do more than increasing the word count of the review. Most times, the range of currencies is not the reader’s business.

Good casino website content should include only the currency that is relevant to the target audience. If there is no benchmark, you need to stick to the major ones – dollars or euros.

Understanding Disadvantages of an Online Casino

Clients need to know about the negatives, too. No one wants to read about flawless online casinos and games because those don’t exist – on the internet or in real life. As a result, you will lose the readers that don’t trust the site content.

Links to High-Authority Websites

If an author mentions research or cites statistics, there should be a link to the source of information. Google favors content with links to authoritative sites – i.e., sites with a high citation index. In short, avoid baseless statements or reviews like “167% of respondents choose Vulcan Luck 666”.

Contenteam iGaming Content Writing Services Are Here to Help!

iGaming Content Services at Contenteam offer a team of experienced writers who can help with all your content writing needs.

Our team of native writers can help create casino reviews, blog posts, guest posts, press releases, articles on general topics, etc. We can provide content of excellent quality, well-written and optimized to achieve all growth goals for your website.

We are your one-stop shop in the world of new markets, igaming content, gambling industry, and SEO content services.

Contact our dedicated account manager today to learn more about our business services and how our team can help you and our clients and serve all the content creation needs!

Q&A

1. How can you tell if igaming content is well-written?

There are a few points to consider when determining the quality of online gambling content:

– Make sure there are no grammar or punctuation errors.

– Check that the information is relevant and correct.

– Focus on the target audience and adjust your igaming content accordingly.

– Use one main currency throughout the review.

– Mention both the advantages and disadvantages of online casinos.

– Use numbers and specific details to make the content more engaging.

– Include links to high-authority sources.

2. What are the benefits of using Contenteam’s iGaming Content Services?

There are many benefits to using our content writing services, including:

– A team of experienced writers who can help with all your content needs.

– A dedicated account manager.

– A one-stop shop for all your igaming content orders.

3. How to select the right igaming content writer for my business?

When looking for a content author for your project, it is important to consider their experience, style, attentiveness, and ability to perform thorough research.

Сообщение 3 Expert Rules and Lots of Tips for Hiring SEO iGaming Content Writers появились сначала на Contenteam - Multilingual Copywriting Service.

Bulk Content Production From A to Z: How to Get the Most and Get It Right

Nazira Konysbayeva — Wed, 11 May 2022 11:59:28 +0000

Much ink has been spilled over the “quality over quantity” debate. But quality and quantity don’t have to be mutually exclusive in content marketing – in fact, you probably need both. Numerous case studies show that the quantity of content can be a clear predictor of web traffic growth. Meaning, the more you publish, the more traffic it drives. But the quality has to be there.

The idea of bulk content production doesn’t have to turn into a trade-off between content quantity and quality. Whether you are an SEO specialist launching a new website with numerous content-rich pages, a marketer arranging a partner program to monetize your project, or anyone else looking for high volumes of content, we have your back. With a few tweaks, you can have the best of both worlds.

Companies want to double down on content production but don’t plan to increase the size of their marketing team. Who will do the writing then?

Out of 1,500 surveyed companies, 72% planned to increase their content marketing budget in 2022. However, 42% of these companies have only one to three content marketing specialists on their team, and 49% say it will stay the same.

So, companies have the resources to produce content in bulk but no teams to handle the planned increased production.

Source: The State of Content Marketing: 2022 Global Report

At Contenteam, we’ve managed many high-volume projects. And we want to share our experience and insights we’ve developed along the way – here is how to create in bulk!

Characteristics of a Bulk Project

Without dragging out the introduction, let’s quickly identify what constitutes a bulk project. Of course, no two projects are the same, but most of them do have overlining characteristics:

High volumes of content
Quick turnaround time
Consistent quality and tone
Requires a team of writers
Usually produced with search optimization in mind

Bulk content production can take a number of forms, depending on what the client needs and their marketing strategy. Here are the most common categories of batch content:

Blog articles
Location-specific web pages
Product or service descriptions
Social media posts for multiple platforms
Newsletters

How to Write a Brief for Quality Content in Bulk

With tens of thousands of words written per week, you need to make sure writers and editors have everything they need in the content brief.

What should be included in the brief (+ a tip for each item):

Client description – No matter how many articles there will be, each should tie back to the client and their strategy.
Target audience – Make sure writers think about whether what they’re writing makes sense to the reader.
Content purpose – Educate/motivate/other?
Buyers’ journey stage – Explain where the piece fits in the marketing funnel.
Brand style and tone of voice – Formal/informal/assertive/humorous/etc.
Topic – Mention that the writer can change the suggested title and headings.
Word count – It’s okay if writers slightly go over or under the required volume.
SEO keywords – Mention that keywords should be evenly spread across the article.
Article outline – To avoid misunderstandings, write a sentence or two explaining what you expect from each section.
References – Add as many as you want and consider specifying what exactly you like in competing articles.
Deadlines and milestones – Don’t make it the same day that you promised to the client. Take into account all subsequent steps (editors, experts, proofreaders)

Other recommendations:

Cluster key queries with as much detail and specifics as possible. This will help you avoid publishing different articles with the same collection of keywords – essentially, turning your website into its own competitor.
Ask writers to write meta tags for the article (title + description). It’s important for copywriters to understand that they are writing not any type of text but content for a website. With this small move, you’ll engage them in on-page optimization.
Give guidelines for illustrations – Do you want them drawn from scratch? If not, how and where should the writer get them? What parts of the texts should be illustrated?
Revise the brief and incorporate the edits. After you receive feedback for the first batches of texts, include new suggestions in the brief to avoid repetitive edits.

Any divergences from the brief must first be discussed with the client.

A Few Words on Plagiarism Checkers

When the client puts something along the lines of “write a unique text”, it doesn’t say much to the writer. What they mean is that they want an original article, based on the writer’s own research. But how do we measure it? Right, plagiarism checkers and percentages that both sides agree on in advance.

A content brief must contain a requirement for a percentage of unique content and specify the plagiarism checker the writer should use (ETXT, Copyscape, Content Watch, SmallSEOTools, Grammarly, etc.). Otherwise, there would be too much content to re-check and go into disputes over.

It’s not uncommon for writers to produce an original article, using no references or borrowing nothing from other articles, and still get a low uniqueness score. The opposite can also be true – the article can be weaved from different pieces of copied content and be considered unique.

Solution: choose reliable checkers that produce consistent results (even if you run them in different countries, with a slow internet connection, etc.) and work with writing teams you can trust.

Dissecting Good and Bad Creative Briefs

Below are two examples of content briefs – good and bad, slightly trimmed. We won’t provide additional commentary, but don’t worry – you’ll see why you put these briefs in their corresponding categories.

How to Structure the Perfect Team

Let’s start with the line-up.

Project manager (or editor-in-chief) – The link between the client and the team.
Writers – Choose the appropriate number of writers depending on the size of the project. But don’t go overboard – otherwise, your writers will be sitting about much work during a large-scale project.
Editors – Within one project, we have at least two editors for two separate tasks – for checking SEO requirements and for checking the content itself.
Experts – To fact-check the text and minimize edit’s on the client’s end, which considering the volume, would just be overwhelming.
Proofreaders – To ensure there are no grammatical, formatting, spelling, punctuation, or other errors.

Baseline requirements: accomplished, flexible, capable of honoring deadlines, good team players.

The choice of editors, experts, and proofreaders is generally the same, whether the work is voluminous or not. Of course, they should have a good track record (meaning, they won’t slow everyone else down) and be informed of the tighter deadlines for deliverables. It’s the writers who you should select most carefully because they’re the ones who can ultimately float or sink the content ship.

For high-demanding batch tasks, it’s better to work with your trusted writers, who won’t need as much guidance as new additions to the team. Experienced writers allow you to increase the output – with each passing piece of writing, they learn to deliver more for less through contingent engagements.

If, however, you’ll need to expand the team to handle the workload, check their command of the target language, walk them through each item of the brief, explain the entire process and what’s expected of them, and introduce them into the bulk project through smaller tasks with longer deadlines. Sometimes, taking a chance on less experienced talent works out. But other times, they will let you down, so have your backup writer briefed and ready to take over.

Different Types of Content Writers and When to Use Them

A bulk content writing project calls for a lot of writers. But your main selection criteria should be whether the writer is fit for the assignment rather than whoever is free.

Niche copywriters fill a specific role in the ecosystem – someone can be exceptionally skilled at writing how-to guides, and someone can be a master of storytelling and emotional marketing. And, of course, a writer with a background in a specific sector, let’s say, blockchain and fintech, will be more valuable in crypto projects.

The point is not to pigeonhole your writers – just have a core team of your go-to people for different topics and types of content. Bulk writing can get monotonous, so the project manager should keep an eye on go-to writers. With time, they may run out of ideas to talk about the same things and compromise the quality of content. Consider pulling them out of their comfort zone and switching things up (i.e., assign tasks they don’t usually do).

Unified Presentation and a Single Source of Truth

No two copywriters are exactly the same, which is both a good and a bad thing. The “bad thing” is getting a mishmash of different styles and techniques in a bulk project, which is supposed to create a unified brand experience. We have two solutions (which should be used in combination).

Solution #1: Create a style guide

A detailed style guide can ensure all writers understand editorial guidelines, formatting specifications, and the idea behind the project. Have a set of standards to make the content look and feel unified.

Solution #2: Make the project manager the “single source of truth”

A single source of truth is based on the idea of aggregating data from different sources into a single location. That single location should be the project manager. If anyone from the team has a question or concern, they will always have a direct line of contact with the person who holds the most information.

How to Streamline the Batch Content Creation Process

You may already have a general idea of content production stages just from the composition of the editorial team. And you would be right – before declaring any piece of content complete, it goes through the entire process of content creation, editing, and quality checks.

Managers are responsible for 70% of deviations in team engagement.

The team should have a specific team member responsible for monitoring each step – the project manager. This way, they will ensure bulk content production has good, consistent, and engaging results and minimize lags.

The graph above only depicts one assignment for one author. When the work is voluminous in nature, the graph is multiplied and arranged in staggered rows. The SEO editor checks assignment A and sends it to the content editor, who is finishing up the edit for assignment B, in the meantime, the writer is working on assignment C, and the expert and the proofreader are also busy with their own tasks, and so on… Overall, everyone is occupied, and the production is organized with workloads and different time zones in mind.

Here are a few other ways we use to streamline content production:

The project manager should estimate how much time each stage will take. This is where their expertise comes in handy – they should set tighter deadlines for routine tasks and leave more time for creative assignments and research-based articles.
Try to fit all editing checks within a day or two since they take the least amount of time.
Set successive deadlines – e.g., one task for Monday, one for Wednesday, and one for Friday rather than all three for Friday.
Notice when writers routinely submit tasks at night – they might burn out from working late.

Set a regular payment schedule for everyone on the team. Frequent compensation can help keep everyone motivated.

How to Prevent Duplicates (Both Intentional and Accidental)

Duplicates can be caused by:

Two writers working on the similar tasks who followed the same structure,
One writer unconsciously repeating their previous works,
One writer intentionally copying text to go through the batch faster, mong other situations.

We won’t tell you how to deal with writers who submit substandard texts (because it should be decided on a case-by-case basis), but we will tell you how to spot duplicates – use bulk-cross comparison services. Here are the platforms we use:

According to Google Devs, if your site suffers from duplicate content issues, the algorithm will choose one version of the content to show in our search results. So, two texts before posting can be 90% unique but very similar. The search results will only show the first version you’ll post, while the other one will be as good as nothing.

How to Bulk Translate Content

Source: https://csa-research.com/Featured-Content/For-Global-Enterprises/Global-Growth/CRWB-Series/CRWB-B2C

By bulk translating, we don’t mean machine translating all of your content. MT is not suitable for most translation circumstances and has yet to replace human translation. Yes, translating software produce lightning-speed results, but its faults lead to inaccuracy, misunderstanding, and sometimes even offense. A better alternative – expert localization services.

When you spend a lot of time producing original content, it would be a shame to miss out on traffic from other languages. First, assess where your traffic is coming from. If you see foreign traffic that is simply bouncing, focus on these languages first. If translating all of your content seems like a lot of work, send out high-priority sections rather than entire content trees for translation into one or more languages.

The good thing about bulk translation is that you can overlap it with bulk content production. Just make sure not to overwhelm your proofreaders (remember the tips for setting deadlines).

Is It Possible to Produce Multilingual Content in Bulk?

Yes, as long as you’re working with the right people!

Recently, we published a case study detailing how we managed to produce 2-3 articles in 4 languages per week. In short, we used all the tips and tricks from this article. The main difference was that we assembled four teams, one per language, but had one project manager overseeing all of them. And there you go – real-life proof that our recommendations work.

Broadly speaking, we manage bulk writing in one language and bulk writing in different languages by following the same formula (obviously, adapting to your project’s specifics). If you want to see this formula in action, get in touch! Even if your publishing schedule seems like an impossible feat, let us assure you that high volumes of relevant, personalized content on a tight schedule is nothing Contenteam can’t handle. Need 100,000 per week? Let’s discuss!

Concluding Thoughts

Here is what we want you to remember about bulk content production:

The content brief should be clear, thorough, and regularly updated.
You’ll need at least three writers, one SEO editor, one content editor, one fact-checker, and one proofreader per project.
Choose your go-to writers for specific types of content.
Have a style guide to ensure the content follows a unified message and tone of voice.
The project manager should monitor each stage of content creation.
No one in the team should sit idle at any given time.
The finished work should be cross-checked with other texts from the same assignment batch.
Choose expert localization over machine translation, even when handling high volumes of text.
Multilingual content in bulk is just as manageable as bulk content in one language.

Сообщение Bulk Content Production From A to Z: How to Get the Most and Get It Right появились сначала на Contenteam - Multilingual Copywriting Service.

Is It Still Profitable to Hire an In-house Copywriter in 2023? Market Overview

Victoria Michael — Wed, 23 Mar 2022 06:59:02 +0000

Are you on the fence about adding an in-house copywriter to your team? I can understand your hesitancy — the average salary of a copywriter in the US is a bit over $50,000 per year, according to data from Indeed. And if you’re hiring for a full-time role, you have to consider the price of employee benefits, which increases the average cost of each employee by 31%.

And that’s still not all! You can’t forget about the actual costs involved in sourcing and onboarding employees; in 2022, the average cost to hire an employee is $5,000+.

Copywriters are talented and deserve to be compensated accordingly. But perhaps you are not in a position to pay $70,000+ in salary and benefits for one. And if you have pressing needs for content, your copywriter may not be able to handle all of it; you’ll have to start looking for more copywriters, and costs add up quickly. There’s also the flip side: if you don’t need copywritten content very often, you are paying an unnecessary salary.

Yet, even with the expenses, working with an in-house copywriter brings far more advantages than hiring copywriters from online freelance marketplaces. I’ve experienced writing from members of such sites firsthand; while some are decently written, much of it is atrocious. Unless you only need copywritten content once in a blue moon, I’d say you can safely rule out using freelance copywriters.

That doesn’t mean that in-house copywriters are your only option, though! If you need high-quality content but can’t pay a copywriter’s salary, you can work with a remote dedicated editorial team. Basically, instead of paying a copywriter a regular salary, you’re working with a team on a per-piece basis. During the weeks that you don’t need any content, you don’t have to pay them. If you need tons of content, they have enough writers to handle the task. As such, one of this model’s biggest benefits is its scalability.

As a member of a remote dedicated editorial team, perhaps I may seem a little biased. Yet, everything stated above isn’t conjecture; I’m about to back it up with cold hard facts from The Copywriting Institute’s 2022 B2B Content Marketing Report!

Market Overview

The 12th Annual B2B Content Marketing Report on Benchmarks, Budgets, and Trends was published by the Content Marketing Institute, in collaboration with MarketingProfs and ON24. At 54 pages long, it’s a pretty lengthy report, so I’m not going to cover the whole thing — just parts that relate to the profitability of hiring in-house copywriters vs. a remote editorial team. However, I recommend giving the whole thing a read when you get a chance!

First things first, it’s important to acknowledge how the survey defines “content marketing” and “success.”

Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action."

Success: Achieving your organization’s desired/ targeted results.

Towards the beginning of the report, you’ll learn that 40% of respondents outsource their content marketing activities (which includes copywriting). Interestingly enough, 57% of the most successful respondents use outsourcing — this implies that outsourcing content marketing correlates with better chances of success.

Moving on to the report’s “Team Structure and Outsourcing” section — the report states that many organizations have tiny content marketing teams, often comprising just one person. Having more people contributing to copywriting impacts your chances of success. 54% of the most successful respondents have two+ employees in their content department, whereas only 17% of the least successful respondents fulfill this.

The more players on your team, the better: you don’t have one person stretched thin trying to write content, proofread their own work, publish it, and update it regularly. But with the rising need for content, soon, teams of 2-3 people may face difficulties. To illustrate this, 67% of respondents stated that over the last year, their content team was expected to do much more work without increased resources.

So, to future-proof your in-house team, it would be best to have several writers — which cycles us back to the price point. Sigh…

Within the Team Structure and Outsourcing section, the report explained that the least-successful respondents do more content work in-house and that they are typically in the early phases of their content marketing maturity/strategy.

As for the size of the companies, 61% of respondents of 2021’s survey indicated that they outsourced — and that figure rose to 75% in 2022. So, at this point, we can see that the biggest and the most successful companies use outsourcing — even if their size and success give them a larger budget.

Now, here’s a point against hiring a remote outsourced copywriter: 65% of respondents said their biggest challenge is finding writers who have enough topical expertise. This is definitely tricky if you’re working with just a couple of outsourced writers — perhaps you need copywriters to produce whitepapers on the technology your company uses. You have one who can expertly write about AI and another who knows cloud technology like the back of your hand. But what if you’re introducing blockchain to the mix, and none of your outsourced writers have any experience in this area? Do you spend time trying to find another outsourced writer, or do you risk assigning it to an existing writer?

This is where full editorial teams come into play — like Contenteam (wink, wink)! By partnering with an outsourced editorial team, you’ll get access to their vast pool of subject matter experts. Rather than finding writers and maintaining working relationships with them from across the globe, you’ll get access to the skillset you need, exactly when you need it.

For instance, if you need an article on how NFTs work, we would assign it to a writer who specializes in fintech and crypto. Then, we would have a subject matter specialist (somebody who is not a writer but actually works in that field) check the content. To make sure the article aligns with your branding and needs, the editor will check the work. And then, lastly, it will go to a proofreader for any grammar or syntax fixes.

So, what do you say? Are you ready to get content on your terms? Whatever topic you want, whatever language you want, and in whatever timeframe you want: just shoot us a message, and we’ll make it happen. Let’s chat and get the ball rolling!

FAQ

How much does it cost to hire a copywriter?

The average copywriter salary in the US is about $50,000 per year.

When should you hire a copywriter?

A copywriter is needed for any company that produces content — it doesn’t even have to be digital content. Every company should have one; even if your operations are mainly offline, you need a skilled writer for advertisements, product descriptions, and mailings.

Can you hire a copywriter for a website?

Yes, we recommend doing so – well, actually, we recommend hiring a remote content team for your website. You’ll get a copywriter to craft compelling service pages, and they will be checked by an editor and proofreader.

Сообщение Is It Still Profitable to Hire an In-house Copywriter in 2023? Market Overview появились сначала на Contenteam - Multilingual Copywriting Service.

Everything You Should Know About a Copywriting Agency

Nazira Konysbayeva — Fri, 21 Jan 2022 13:25:31 +0000

Think about all of the different things that require a copy in the business world: blog posts, ads, landing pages, other web pages, mailouts, etc. Generic copies rarely make it to the top search results, not to mention the lack of substantial website traffic. But what about fully structured teams of skilled writers and editors ready to take on the job? That’s the joy of working with a copywriting agency.

In today’s article, we’ll talk about the ins and outs of SEO copywriting – various positions within the team, how they work together, advantages of cooperating with professionals, stumbling blocks, and everything in between. There is a lot to talk about, so no time to spare!

Importance of Copywriting in Digital Marketing

Let’s start with the reasons to jump on the copywriting bandwagon.

Boosts Your SEO

Top-ranking websites have original, in-depth, and long-form content. This is what an SEO copywriting company will help you produce. Copywriters work closely with SEO requirements, helping them write texts that don’t need further optimization to perform well on search engines.

Makes Your Brand Recognizable

Half-empty websites look not only lacking but also close to scammy. That’s because professional-looking website design is only part of the equation.

Website content helps you establish your tone of voice – fun, serious, credible, either of or all of the above. Readers will learn to recognize your style and become more loyal (familiar brand = trustworthy brand). And for those visitors who are purely looking for information, the content will be a gateway to learning what your company does.

Makes You Money and Saves Your Money

Having established your brand and found your clients, a big part of the marketing job is done. Of course, it’s a never-ending cycle. And this is when your ever-green content comes into play – traffic of potential customers will continue coming in long after the article is posted.

If a visitor is compelled to stay on the page thanks to good content, they’re more likely to act. This wide net you cast with quality content has exceptionally good ROI.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

Leo Burnett

pioneer American advertising executive

The perfect balance of all four qualities – simplicity, memorability, noticeability, and entertainment – is hard to achieve. This is exactly why you can’t ask your average employee to write your copies. Yes, they are well-versed in the topic and understand your company’s business processes, but that doesn’t always translate well to text.

The Anatomy of a B2B Copywriting Agency

Despite the seemingly straightforward work process, a copywriting agency actually comprises multiple job titles. The idea is that having every workflow organized and interwoven with each other minimizes the time and overhead for a final product.

We’ve found that almost every project requires a team with the following structure.

Managers (Editors-in-Chief)

They are the primary contact between a client and an agency. Their job involves discussing the forthcoming project with the client and then communicating this information with the rest of the team. Chief editors give out assignments, oversee processes and deadlines, and overall, bridge the gap between the client writers+editors while keeping the spirits up of all parties.

If there are questions/edits/notes on either side, a manager is the one to convey it to the other side. Mind you, good studios might not even need it.

Writers

Are you worried that your company blog makes your readers snooze? Then here is how you avoid indifferent and dispassionate articles – professional niche copywriters. They specialize in just several topics or formats, allowing them to dive deeper and be more creative. These writers create sit-up-and-listen content and, most importantly, make it valuable for readers.

Editors

They work closely with writers to make sure they follow all specifications of the technical task, including the recommended structure, keywords, formatting, intent, overall message, etc. Editors act as a link between the writer and the editor-in-chief, sending edits to the first and final text to the latter.

Experts

Let’s say we have a technical copywriter who’s writing marketing materials like case studies, brochures, website copy, and product guides for technical/financial/other industries. While the text may be good enough, it can always be better. In our experience, the best result is ensured by a specialist with relevant, hands-on experience.

We have experts from different fields who help authors write strong copies that go beyond basic research. They can be an intermediary link at different stages – from initial project discussions to reviewing edit iterations.

Proofreaders

Proofreading is the big final check and polish before the text is sent to the client. Proofreaders look for typos, incorrect punctuation, other discrepancies in the grammar, and major inconsistencies. Generally, they do not change any of the content, especially after the text was reviewed by an expert.

All of these people play an indispensable part in creating content:

Without a smart and attentive writer, there would not be high-value text.
Without an editor, the client would have to meticulously check whether the writer followed the points of the technical task, included the keywords, and explored the topic to a meaningful extent all on their own.
Without an expert, it would be difficult to fact-check information that the editor-in-chief might not be sufficiently versed in.
Without a proofreader, there might be grammar and stylistic mistakes, especially the ones overlooked by grammar checker services.

The struggle of organizing and managing processes in a remote website copywriting agency is a whole other story, which you can learn all about in our Medium post.

From First Encounter to Finished Text: How a Copywriting Agency Works

It all starts with the client. They are the launch point of this complex mechanism of interactions, technical specifications, and the back-and-forth exchanges with the chief editor. Let’s pull the wraps off using an example.

A hypothetical client ABC wants to promote their company online. They need a competent article to publish on a large cryptocurrency portal. A semantic specialist collects keywords for ABC, an SEO specialist drafts requirements for plagiarism checks, text length, and other parameters.

Then ABC Reaches Out to a Digital Copywriting Agency

They share the technical assignment with the chief editor, who reviews the required volume of the text and estimates the approximate price bracket. Together with ABC, the manager discusses all the important details, for example, the target audience for the text – British, American, Australian, Canadian, or some other segment. This will affect the editor-in-chief’s choice of authors and editors. ABC makes the prepayment and goes on about their usual business while the agency works on the task.

Let’s Talk More About the Team Selection Process

We’ve already talked about our ground rule – to choose writers based on their specialization (even more, this point is often covered in our client case studies).

Now, for this example, the manager chooses writer(s) skilled in fintech and cryptocurrency topics. At the same time, they talk with an expert and let them know about the project and upcoming texts. Then, they select an editor and discuss optimal times to submit (if you read our Medium post, you already know about the intricacies of working in different time zones).

If needed, the manager also adds notes to the technical task for the writer. It may be something that the client talked about during a call or some personal insights).

Here Is What Happens When the Text Is Ready

The editor checks the text – whether it complies with the technical specification – and forwards it to the expert for fact-checking. There is no strict protocol for the expert, so the subsequent actions may vary. Sometimes, the expert adds a couple of examples from their own experience to liven up the text. Sometimes, they adjust or update factual statements.

Now, it’s the proofreader’s turn – they carefully check the text for errors to ensure correct grammar, clear syntax, and stylistic consistency. The chief editor looks over the final version, sends it to the client ABC, and after approval, the article can be published!

ABC then posts the article on the target page, let’s say the company’s blog, thus creating a new highway for incoming traffic and new leads.

“Every product has a unique personality and it is your job to find it.”

Joe Sugarman

sold 20 million BluBlocker sunglasses through both direct mail and infomercials

People that are personally involved in creating a product – those inside the company – can often forget how potential buyers view it. Copywriters bring in the outsider’s perspective that may have been lost during all iterations of product development. Copywriters are also very familiar with marketing concepts – like target audiences and buying personas – so they will match the tone of the text to what readers will positively respond to.

Challenges That People Don’t Talk About

The sequence of events leading up to a polished text holds a few considerations that often stay behind the scenes. Yet they are no less important than all the obvious steps. Edits, financial matters, and comments from the client are commonplace in the everyday life of an SEO copywriting agency.

Edits

This word brings up bad memories for some people. But edits don’t always sting. Usually, clients make comments that align with the pre-approved technical task, so no edits out of the left field. The editor-in-chief receives the comments, forwards them to the performers, and supervises revision.

Direct communication with the manager is easier for the client. They don’t need to think about who to address – an author, an expert, or a proofreader. The editor-in-chief will understand whose area of expertise the edits are meant for and make sure they get the note.

Estimated vs. Final Volumes

The technical task includes an approximate number of words for the future text. These numbers can be based on similar texts by competitors. This establishes the framework for the text.

Authors always follow the text requirements, but the finished text doesn’t always precisely correspond to them. The final volume, after edits, revisions, etc., can be higher or lower than expected. Therefore, after a client approves the text, the editor-in-chief will match the volume of the final article against the estimates.

This information is included in the reports (often in spreadsheets) so that all charges are transparent for the client. The total volume may be covered by the prepayment or not. And this must be taken into account from the client’s side: the prepayment amount is not the final cost of the task, so be prepared for adjustments.

Underpayments and Overpayments

Additional payments after the final approval are a regular thing, which isn’t a surprise to either party. Typically, they are not substantial: a miscalculation of 100 words is considered standard for smaller texts. It’s a different matter when the initial calculation of the volume turned out to be vastly incorrect. The editor-in-chief always discusses such situations with the client: if the text doesn’t fit the supposed budget, some parts may need to be removed from the text.

But! Good authors never resort to filler text. So, simply cutting up the text – removing several sentences from different paragraphs – will not work. In most cases, the client agrees that the extra volume adds value to the text and pays the difference.

The opposite can also be true. The prepayment may be higher than the final cost of the task. Then the editor-in-chief offers two options: set aside the amount for future tasks and avoid back-and-forth payments, or return it to the client. The first option is more common.

Is Hiring a Freelance Copywriter Worth It?

Let’s say you already agree that content creation – no matter if it’s for a blog, landing page, or third-arty publications – needs to be delegated. A business owner writing blog articles is, of course, commendable but also excessive. Now, the question is who to delegate it to.

Should you give the task to a freelancer or contact a copywriting studio? All clients have their preferences, but we tried to gather unbiased pros and cons of working with both. To start off, we’ll look at freelance copywriters and their contributions to business operations.

You can find copywriters on platforms like Upwork, social media like LinkedIn, personal connections. There are versatile authors, but we’re mostly interested in those with niche expertise. But in either case, the key elements of cooperation stay the same.

Pros

More affordable. At least, in most cases. You pay the person right away and pay for only one service – writing. No editing, proofreading, fact-checking. That said, an experienced copywriter can be expensive, with the starting rate of $75+ per 1000 words going into hundreds.

Fast results. You can often bypass the contract stage and simply agree on the terms of cooperation. The writer receives the advance payment and starts writing. Assuming that you find a competent author quick enough.

Flexible adaptation to your requirements. You will introduce a new member to your project so that they produce precisely the kind of content you need. Over time, you may be able to achieve efficiency and closeness. Many believe that this will minimize factual mistakes (whether you agree with this statement is up to you).

Cons

It’s hard to find a good writer. Yes, there are numerous services with thousands of copywriters. The one we mentioned, Upwork, features 55 thousand writers. A good writer who: a) understands your field, b) follows deadlines, c) is a good communicator, d) submits genuinely good articles, these workers are rare. There are few professionals, and since they know their worth, they charge a lot. That is, the main advantage of working with freelancers – the low rates – becomes a disadvantage.

Unreliable quality of articles without an editor. Even talented writers need an editor and proofreader. This becomes especially important as you scale up your content production. Bear in mind that the cooperation of authors and editors can extend your content budget.

Flexible adaptation to your requirements. You will introduce a new member to your project so that they produce precisely the kind of content you need. Over time, you may be able to achieve efficiency and closeness. Many believe that this will minimize factual mistakes (whether you agree with this statement is up to you).

A lot of effort. You need to spend your time looking for the right author and communicating with them. And, most likely, that time can be spent otherwise – improving your product/service, expanding business operations, etc.
Clients also note the following inconveniences: freelancers are notorious for disregarding technical tasks – they simply ignore some requirements. This increases the number of iterations and edits and the time it takes to create one text.

Are Agencies Better Than Freelancers and In-House Writers?

Let’s talk about a freelance copywriting agency, shall we? Not to be confused with individual freelancers covered in the previous section. There are also a few things to be said about agency vs. hiring a full-time writer. However, freelancers and writers on staff are similar, so we’ll mainly focus on agencies.

As we talk about a copywriting agency (company, studio, etc.), we are referring to a team of writers, editors, experts, and an editor-in-chief. Here is why many clients prefer when the chief editor from an agency forms a team specifically for the project in hand.

5 Factors Pushing Companies to Work With an Agency

Delegated selection process (among everything else). The editor-in-chief will do it for you – assemble the team (of Avengers, if needed) that perfectly matches your product offer, topic, format. As you can guess, subsequent content creation stages are also covered.
Consistent quality. Each text is created by a whole expert team. Before making its way to the client, it goes through several checks by an editor, proofreader, and expert. By the end, you have an excellent product in terms of content and SEO requirements.
Ease of communication. Clients and writers don’t speak the same language. Not always literally – they sometimes don’t understand each other. Clients may not know the specific terms to explain what they need, while writers may not be able to solve crises and respond to complaints. A manager can handle both sides.
No need to explain technical requirements. An agency is a well-oiled machine where members learn how to understand each other on the fly. All you need is to find your groove with the chief editor – that’s easier than training multiple people on staff.
There are guarantees. Studios always strive to develop long-term relationships with clients and value their reputation. Should any disputed situations arise, they will be resolved peacefully. Plus, there is a contract.

One additional note about edits: freelancers don’t view edits as a priority. They are much happier to work on another text (possibly, from a different client). It sometimes takes a lot to convince them to revise. With an agency, on the other hand, an editor-in-chief will ensure that you receive the text with all the corrections at the agreed time.

“Good writing is about telling the truth.”

Anne Lamott

progressive political activist, public speaker, and writing teacher

Competent writers don’t need to embellish or overstretch facts. They are skilled enough to look at a product or service and figure out exactly what features to highlight. They will be kind and gracious, but it won’t involve misleading readers into buying. Quite the contrary – it will involve presenting the truth in a way that will persuade you to buy your own product.

The Point of Congestion

Price. Yes, the best copywriting agencies usually have higher rates than individual copywriters. But there is a good reason for that – you’re paying for an entire up and running editorial team. Should we remind you that you get a well-written text by a competent author, checked by an editor for SEO requirements, fact-checked by an expert, and proofread for grammar?

The price you pay for streamlined processes is worth it, not only in theory but also according to our clients. See for yourself – just send us an email or a message to the chatbot, and our editorial team will quickly get the process started.

Hottest Copywriting Niches in 2022

Simply put, the ratio of demand to supply makes a niche hot and fresh. Though the same niche can have variability – depending on clients to clients and projects – some fields are notoriously competitive. That is, there are many companies fighting for consumers’ attention and not many qualified copywriters to make attention-worthy content.

Let’s talk about two prime examples – fintech and IT.

Financial Copywriting Agency

The fintech market can be segmented into API, AI, blockchain, distributed computing big data, process automation, etc. And in each category, there is a need for sharp, relevant content. This search calls for a dedicated remote crew, the one assembled based on the project’s requirements to write:

White papers
Case studies
Press releases
Interviews
Presentations for investors
Price predictions
News
Educational materials

If you operate in this business segment, rest assured knowing that we speak your language. But most importantly, we also speak the language of your audience, be it retail clients or large corporations.

IT Copywriting Agency

Experts have never been as optimistic about digital market prosperity as in 2022. Gartner analyzed the sales by thousands of vendors across the entire range of IT products and services and forecasted a 5.1% growth in spending this year. So, if you haven’t already invested in IT content, it’s not too late.

There are overlapping types of content between fintech and IT, so let’s only name the ones we haven’t already mentioned:

Product use cases
Landing pages
Expert blog articles
Ebooks
Pitch decks
Guest posts
Push notifications

Сopywriting Services for Small Businesses

It’s possible that these past two years have made a long-term dent – many are still dealing with supply chain disruptions and even closures by policy mandate, downward demand shifts, and health concerns. Small businesses can’t rely on the brand carrying them through these tough economic times. We found that making strategic efforts to grow online is always worth a try.

As you remember from our discussion on freelance and in-house writers, they can be more pain than gain. And even if you convince your employee to write something for you, it may not render the results you want.

The latest reports show that over the past 12 months, the number of internet users has grown by about 8%. So, whether you’re looking to attract local customers or anywhere else on the globe, your audience is online. This is where you should channel your message and expertise – online.

As a small business with a small team (at least, for now), you’re probably used to outsourcing talent. And since content production is not like a building contractor or network provider, you don’t need a ‘copywriting agency near me’ – we can work with you wherever on Earth you are.

“Copy is a direct conversation with the consumer.”

Shirley Polykoff

one of America’s best-known copywriters

Copywriting drives a lot of knowledge from customer service. World-class customer service is about treating humans like humans, and so is copywriting. For example, еhe goal of both is to answer the customer’s need and make them feel heard.

What Makes Great Copies: Top Copywriters in the World and Our Approach

Eugene Schwartz, who famously worked only three hours a day (a dream come true), once said: “I write with my ears.” He wasn’t talking about the rhythm or musicality of text. Schwartz was talking about listening. To a client – what makes the product unique, who it’s for, etc., and to customers – what they need. Then the copy writes itself. That has been Contenteam’s method from day one – closely working with clients (messages, calls, interviews) and being the reader’s friend.

Victor Schwab was one of the first copywriters to talk about calls to action. Without making it too intense, we sprinkle in CTAs as advice. After all, you shouldn’t expect readers to pick up barely noticeable suggestions – if you want them to click a link in an email to read your latest blog post – you have to put yourself out there.

Lastly, David Ogilvy has a blunt yet truthful quote: “The consumer isn’t a moron”. Users want respect. That means giving them the right information to make up their minds, ditching the condescending tone (even if you know more than them), and not resorting to trickery. Basically, the attitude you show to the audience is what you’ll receive in response.

Final Takeaway

Here is a brief overview of what you should know about a web copywriting agency:

Tasks coordination happens between a manager from an agency and a representative from your company. This is a much better way to communicate than with all contributors separately.
Once an agency sets up a team specifically for your project, they will get up to speed with your brand or business.
There are (usually) many skilled individuals on hand. Their minds are fresh and always moving, and their exposure to a wide variety of businesses and industries provides them with a unique perspective.
There is a negotiable price in place that depends on the task specifics.
Writers and experts are responsible for research and fact-checking, while editors and proofreaders are responsible for errors and SEO requirements.
Their minds are fresh and always moving, given that they are exposed to a wide variety of businesses and industries.
An agency handles (and pays) for its own tools and training, relieving the need for additional expenses from the client’s side.
By partnering long-term, relieving the need becomes an extension of your company. Down the line, knowing the nuances defining your field and business speeds up content creation.

Need high-quality content on a consistent basis? Then let us become that invaluable extension of your brand and show you that content is indeed king. All the benefits discussed in this article were pulled from our experience. So, it’s not just a baseless list – it’s something that Contenteam is happy to provide for your business.

FAQ

What are copywriting services?

It refers to a company that produces informational and/or persuasive marketing and promotional materials. A third-party copywriting agency allows businesses to delegate the task of content creation, including writing/editing blog articles, ad copies, landing and sales pages, newsletters, product descriptions, etc. Just like other types of outsourced work, these agencies draw on the niche skills of experts in certain fields, not necessarily present in the client’s core team.

How does a copywriting agency work?

From the client’s perspective, the process is straightforward. They approach a copywriting agency and start communicating with the project’s manager (editor-in-chief). They discuss the specifics of the task, deadlines, and rates, and the bulk of the work commences after the prepayment. Once the text is finished, they review it, discuss edits with the manager (if necessary), and approve the work.

Internally, there are many more processes going on. The chief editor assembles the team specifically for each project and not only communicates all important information from the client but also coordinates the work of everyone involved. This includes writers, editors, experts, and proofreaders).

How to get copywriting work?

Freelance copywriters can sign up on online platforms like Upwork and update their LinkedIn profiles. Alternatively, you can join our editorial team. Send us your CV and cover letter, and let’s talk!

How to pitch copywriting services?

Whether you’re the one doing the pitching or the one receiving the pitch, we can all agree that sending out mass email pitches will never work. Here is a recipe for copywriting success: take the time to do the research, convey the value you can contribute, show your differentiator, and don’t be entitled.

How much does it cost to hire a copywriter?

The cost can be anywhere from $25 to $25,000 per page. Of course, you don’t have to fall on either extreme. But if you consider hiring a freelance copywriter at the lower rate range, keep in mind that there won’t be editors/proofreaders/experts included in the price. All-in-one website copywriting services usually offer a better value for money.

What are technical copywriting services?

Technical copywriting services can create readable content on highly technical subjects, such as IT. These tasks require in-depth research and often – practical experience (which is what experts are for). And no matter how complex the topic is, a technical writer’s goal is to package it into approachable content – after all, most types of content are meant for casual readers and not industry experts.

Сообщение Everything You Should Know About a Copywriting Agency появились сначала на Contenteam - Multilingual Copywriting Service.

The Hidden Mystery Behind Expert Content Creation: Editorial Teams

Victoria Michael — Wed, 12 Jan 2022 13:55:47 +0000

It’s no secret that populating your website with high-quality, expertly-written content has huge SEO benefits. You’ll increase your website’s authority, bring in organic traffic with evergreen content, and create oh-so-shareable texts. But, what exactly constitutes expert content — and even more importantly, how can you start publishing these kinds of texts?

Interestingly enough, the actual process of writing isn’t that big of a factor when it comes to expert content creation. I mean, yes, it helps to have skilled fintech and IT copywriters, but the real importance lies in the legwork: doing keyword research, choosing a format, setting up an editorial workflow, bringing in subject matter experts, and so on.

You can have beautifully-written text created by a master of prose, but it won’t do anything for your website if it isn’t powered by an excellent strategy and an optimized team. I’ve already covered content strategies in detail in previous posts, so today, I’d like to focus on creating an editorial team.

Why You Should Form an Editorial Team

Before your business can start publishing expert content, you need to have people that can write, edit, proofread, and fact-check it. This is particularly important for specialized niches like fintech or industry. Here are 3 scenarios that could occur, depending on how you set up your content production flow:

Scenario A: You run a small business, and you don’t think you have the budget to set up an editorial team. So, you try to write all of your website’s content yourself, on top of your regular business responsibilities. There are two likely outcomes: you either publish lots of content, most of which is of poor quality, OR you infrequently publish content, but it’s of average-to-good quality.

Scenario B: You decide to work with freelance content experts for your various content needs. But this ends up being time-consuming and frustrating — a single piece of content might require multiple revisions, and you will either have to pay the copywriter more or keep the rate the same and risk them quitting. Having one person responsible for one piece of content is not really realistic, as there’s quite a lot that goes into expert content: not just writing but also keywords, style guide adherence, fact-checking, proofreading, and much more.

Scenario С: You set up an editorial team or hire an external one. You tell them what kind of content you need, and it moves through the team’s pipeline. You are able to get the content quickly, and revisions are minimal.

To Contenteam, Scenario С seems the best by far! To illustrate this, let’s look at our own editorial teams. There are several, but I work with two in particular: IT and fintech. These are two very specialized areas that can be difficult to write about — and the scope of what our clients need often falls outside of the realm of what an average copywriter can do. This is actually why a lot of clients choose to work with us: they tried and failed to find suitable copywriters, so working with a full-fledged editorial team actually saved them time and money.

So, each of our editorial teams looks like this:

1 project manager: They are the point-of-contact for our clients. They gather requirements for projects, assign copywriters and editors, make sure deadlines are adhered to, etc.
3+ specialized copywriters: Our team is full of copywriters with expert content knowledge in various niches. We add them to the relevant editorial teams, so it’s easy to select writers who are suitable for each content expert request.
1 fact-checker: After the copywriter has produced content, it goes straight to the fact-checker. Why? Well, if an editor and proofreader check it first, and then the fact-checker needs to make corrections, the text would then need to be re-edited and re-proofread. Our way cuts out those extra steps. We use fact-checkers who are experts in their fields; the background knowledge really helps with the checking process — and if they don’t know something off the top of their head, they know which industry resources will likely have the answer.
1+ editor: After the text has been fact-checked and any necessary changes have been made, the content goes to the editor. They are in charge of making sure the content aligns with the client’s vision. They handle structure, keyword placement, tone of voice, and anything that’s related to style.
1+ proofreader: Now that the editor has verified that the text aligns with the client’s requirements, the proofreader looks for (and fixes) any grammatical and spelling errors. They are putting the final polish on the content.

How To Create a Team: Going Beyond Expert Content Writers

Hopefully, I’ve sold you on why content teams are so important — so now, it’s time to address the logical follow-up question: how do you put a team together? Where are you finding the members?

The most common method, by far, is to slap up a posting on a freelance platform like Upwork. But here’s the man problem with that: the best expert content providers and editors are likely too booked to find you. If you put up job postings, you’re going to be contacted by people who are actively seeking work — meaning they are more likely to be amateurs.

One strategy is to reach out directly to expert content creators that you’d like to work with. However, this means that you’d better be prepared with a great offer; otherwise, it will take way too long to fill your editorial team with skilled members. But if you have the time and resources for this method of action, it can really pay off in the long run!

Another strategy is to partner with an external editorial team, like the ones that we offer at Contenteam. You don’t have to worry about doing any hiring: all you have to do is select an agency and share your requests. The agency is in charge of all training, assignments of work, quality checking, and so on. This is the best option if you want to get your content pipeline up-and-running as quickly as possible.

Structuring the Team

If you’ve chosen to go with an external editorial team, you don’t have to worry about this step. But if you’re hiring your own in-house staff, you’ll need to decide which structure to put in place. Contenteam’s editorial structure is just one example; there are plenty of alternate routes to follow.

For instance, Darina Lynkova of Reach Marketing LP prefers to have 10 people on her content teams: five writers, one senior editor, an SEO specialist, a proofreader, a junior developer, and a content manager.

If you’re only planning on producing a few pieces of content per month, having five writers on your team might be overkill. But if you start off by only hiring a couple of staff, scaling up can be time-consuming. That’s another reason why external editorial teams are getting so popular: you can scale up and down as needed without worrying about hiring on more people or laying anyone off.

If you’ve weighed the options and have determined that creating your own team is the best path, I recommend including these roles in your crew, at the very least:

Expert SEO Content Writer: They use SEO best practices to create high-ranking texts on topics relevant to your business.

Bigger budget? Hire an external content writer; they specialize in creating content for third-party websites, which greatly helps with your linkbuilding strategy.

Editor: They edit the texts so they match the brand, style, and SEO guidelines.

Bigger budget? Hire a proofreader. This ensures that no grammatical or spelling mistakes slip through the cracks.

Fact-Checker: You could skip this for some niches, but they are a crucial member of the fintech and IT editorial teams. With so much information being released daily, it’s important to stay on top of current products, statistics, and regulations.

Bigger budget? Hire a Public Relations expert. They can ensure that content will help position you as a leader in your industry.

Some other roles to consider, if your budget allows for it, are: Head of SEO, Designer, Editorial Director, and Content Marketing Manager.

Make a Style Guide

This is the best way to avoid micromanaging — whether you’re working with an in-house team or an external one, write down all of your stylistic rules. Doing so will align your brand’s look and tone across all channels and cut down the time needed to train new members. Whenever somebody has a question about something related to stylistics, you can just direct them to the document — and if there isn’t an entry on that particular topic, you can create one, and it will hold true for similar future inquiries.

These are the main elements to include in your editorial style guide:

Grammar: Should writers use the Oxford comma? Do you prefer semi-colons or em-dashes? Do you hate the passive voice with a passion? This is where to note all of these preferences.
Spelling: Spell-check can take care of most spelling mistakes. So, instead, this section is where you note your preference with words that can be spelled in two or more ways. Most commonly, this section specifies whether American English or British English spelling should be used (like center vs. centre).
Voice and Tone: The tone may vary depending on what channel content is published one, but the brand voice should be consistent. How do you want your brand to come across? Expressive and witty? Professional and formal?
Sentence and Paragraph Length: On academic websites, it’s typical for content to have longer sentences and paragraphs. But with casual blogs, shorter paragraphs and sentences are preferred. Here, you’ll note which lengths are appropriate for your niche and audience.
Links: Discuss how links should be formatted, as well as how many external and internal links to use in various forms of content.
Images: Specify image size requirements, dimensions, and placement within the content.

Develop an Editorial Workflow

Remember the Contenteam workflow I walked you through earlier? We’ve found that works best for us, but you might want to do something different for your team. The whole point of an editorial workflow is to simplify the content creation process while allowing members to focus on their own responsibilities: the end result should be a happy, productive team that produces high-quality content.

If you’re working with an external editorial team like Contenteam, you’ll also want to determine which steps you are responsible for and which steps the agency should handle. For instance, some of our clients do keyword research, while others request that we do it. Similarly, some clients publish materials on third-party websites on their own, while others delegate that task to us.

Step 1: Identify Tasks

To get started with workflow planning, you’ll need to list every single task that’s involved in producing content, no matter how small. It might help if you group them into categories, like so:

Strategy: editorial calendar planning, selecting a CTA, keyword research
Content Creation: Outlining, writing, design, editing, proofreading, fact-checking
Content Promotion: Optimization, publishing, distribution

Note: identify the tasks that your team is already doing — not every content-related task under the sun. You should aim to organize your existing process before scaling up.

Step 2: Divvy Out Responsibilities

Next, you’ll assign ownership for each step. A lot of it will be fairly straightforward; for example, it makes sense that a content strategist would finalize topics and conduct SEO keyword research. It also makes sense that the content writer creates the first draft and carries out revisions.

But who writes promotional copy for Facebook ads? The social media manager or the writer? Who uploads the content into your CMS? You, the writer or the strategist? Make sure to tackle all these grey-area scenarios.

Step 3: Create a Timeline

You’ve covered the “what” and the “who”; now it’s time to consider the “when.” Map out how long content creation takes — which, by the way, should vary depending on the actual form of content. Promotional copy for social media should not take as long as a fintech White Paper.

When mapping out the timeline, make sure to address these:

The length of each step
The order that tasks must be completed in
Dependencies (for example, should the designer start working on graphics right away or wait until they have a full draft of the content?)

You aren’t coming up with due dates in this step; that’s what an editorial calendar is for. Instead, you’re figuring out the approximate amount of time needed to create various forms of content from start to finish. You might determine that it takes a writer 3 days to produce a rough draft, 1 day for the fact-checker to look at it, and 2 more days for it to move through the revisions/editing/proofreading pipeline.

Summary

Creating an editorial team can take a lot of up-front work. Sourcing top talent, assigning responsibilities, producing a timeline, and much more — it can be labor- and time-intensive. But the SEO benefits that high-quality IT and fintech content bring are well worth it.

I hope that this guide has given you a launching point for creating an editorial team of your own! And if you don’t have the time or resources to create your own team from scratch, don’t sweat it. At Contenteam, our editorial teams can integrate seamlessly into your own in-house staff — or even replace an in-house crew entirely. Just send us a message, and one of our content expert consultants will discuss with you how we can fulfill your content needs.

FAQ

What is the definition of a content expert?

A content expert is also referred to as a subject matter expert. They are highly familiar with certain skills and niches, and they typically have a Bachelor’s degree in the industry, along with several years of experience. For example, when searching for a writer for a Machine Learning White Paper, you might select a copywriter that has 7 years of experience as a Machine Learning developer.

What are the content expert’s responsibilities?

A content expert is responsible for creating drafts and revisions of high-quality content in niche industries. They may also use SEO best practices to ensure higher-ranking content.

Where can you hire an expert for content?

You can place job postings on various freelance platforms, such as Upwork. Alternatively, you can work with a fully-fledged external editorial team; agencies like Contenteam have subject matter experts on hand.

Сообщение The Hidden Mystery Behind Expert Content Creation: Editorial Teams появились сначала на Contenteam - Multilingual Copywriting Service.

We Are Heading Into 2022 Content Season With Some Great Results

Alexandra Shestopalova — Mon, 10 Jan 2022 16:56:19 +0000

The last quarter of 2021 was a productive one for Contenteam in terms of projects as well as reviews. We created our Clutch profile earlier in the year, and we’ve been earning positive feedback and high-quality scores nonstop ever since.

Contenteam Closes Out 2021 With a Five-Star Review

All that feedback helped us earn a Top B2B Company award from Clutch for the year 2021, and we continued to get great reviews even after that. Today, we’ll be talking about how we ended the year right with our latest five-star rated review.

We were engaged by a custom software developer to write marketing materials that talked about the different niches of the IT industry. We focused on quick article production without compromising on the quality of such highly technical topics.

The workflow we implemented focused on getting approval for layout first before writing any of the content. This allowed the more rigid part of the process to be completed quickly and gave our team the flexibility to adapt to any later changes.

We were always a step ahead of the game, which suited our client quite well. This, of course, resulted in the five-star review above and another big point for our bid as a top company for the year 2021.

In fact, because of the consistent quality of the scores we’ve been receiving since creating our Clutch profile, other platforms have been taking notice. For example, a B2B resource, Top Design Firms, included us in their list of top 100 digital marketing companies.

There’s probably no better energy to start a new year with than what we have going right now. These reviews and the subsequent rankings and awards they lead to are a great morale booster for the team. They also provide us with valuable momentum heading into the next year.

We now have a baseline of expectations to meet in terms of quality and feedback. Clients who find us through these reviews will expect the excellence they read about. It’s a challenge that we look forward to as a team and will do our best to exceed.

If you want to learn more about the services we offer, feel free to explore our website. You can also talk to our team directly and schedule a free consultation. Contact us by filling out our contact form. Let’s begin working together on your project as soon as possible.

Сообщение We Are Heading Into 2022 Content Season With Some Great Results появились сначала на Contenteam - Multilingual Copywriting Service.

7 Ways To Create a More Appealing Marketing Strategy for an IT Company

Nazira Konysbayeva — Mon, 20 Dec 2021 15:20:53 +0000

“Becoming a developer” is the new “becoming a banker”. The profession is fairly new, in-demand, and well-paying. Businesses are lining up for talented developers, and as of 2021, the global talent shortage of qualified IT workers is 40 million.

The companies are ready to offer work flexibility and decent pay. It would seem that with such great terms, high demand, and respect around the profession, IT services don’t need further promotion. However, supply increases along with demand. The industry is known for tough competition, as well as numerous newcomers. Everyone hoping to fit in needs to stand out – especially if you are promoting a remote developing team or agency, you need to articulate the advantages clearly.

This guide will explain how to do it the right way, what channels to use, and what trends to focus on. Also, check out examples from strong players for inspiration!

Market Research: Development and IT

Before implementing any marketing activity, you need to research the market and competitors. This will help you understand what niche is more profitable and what advantages you should emphasize the most.

Start by analyzing your closest competitors: teams that work for your target audience, stand on about the same level of popularity as you, promote their services in the same area, and, of course, offer similar services.

Analyze each team based on the SWOT model:

Strengths
Weaknesses
Opportunities
Threats

Apply this model to your company as well. Thus, you will make an objective comparison between yourself and other businesses and create a unique selling proposition. Some of the important questions to answer are: “What makes us better than our competitors? Why would people choose us specifically? “

Itransition, for example, emphasizes its impressive track record in international projects.

Kandasoft focuses on digital business transformation.

Kodius promises seasoned veterans that will solve customer problems.

In terms of positioning, it’s also important to keep track of the industry as a whole:

There are almost 27 million software developers worldwide, and there will be 27.7 million by 2023 and 28.7 million by 2024.

61% of HR professionals say that their biggest challenge is finding qualified developers.
Global IT spending is projected to exceed $4.5 trillion in 2022, up 5.5% from 2021.
Over the next ten years, the number of developers is expected to increase by 75%.
Tech startups raised $100 billion in investment just in Q3 2021.
46% of companies charge less than $20,000 for a basic development project. For general utility tasks, 61% of firms ask $20,000-$40,000.
53% of developers consider adapting to changing client requirements their biggest challenge. 17% of respondents mentioned continuous performance and load testing management. And 13% mentioned finding and hiring the right developers.
As for the types of projects, developers work on enterprise applications (84%), solutions for business process automation (53%), e-commerce products (38%), Big Data tools (30%), CRM (15%), and training programs (7%).
The leading industry trends are artificial intelligence (69%), blockchain (56%), Internet of Things (47%), Big Data (31%), cloud solutions (28%), augmented and virtual reality (26%), and cybersecurity (24%).

Strategies for Promoting Remote Development Teams and Agencies

Generally speaking, online promotion is the only viable strategy for developers. Offline channels can only be somewhat effective if you’re focusing on local businesses. This includes advertising in print media, on TV, outdoors, industry events to get contacts of potential customers.

The main advantage of development services is that they are not tied to one location. The only limitation is the language of client communication, nothing else. And if the team can communicate in different languages, the scope of potential clients expands further. Although communicating in English is the default for both developers and businesses. Fortunately, now there are many services providing legal and accounting solutions for international cooperation. So, the coverage only depends on the company’s goals and an effective marketing strategy.

It’s safe to assume that any IT company would want to work with interesting projects, loyal clients, and profitable solutions. Let’s take a look at tried and tested strategies for promoting IT services and finding these clients and projects.

Contextual Advertising

It’s practically impossible to look at a business and determine that it needs software development services. A clear demand is easier to work with.

Contextualadvertising in search engines allows you to display ads for relevant queries. For example, “app development” or “developer for business”.

Pros	Cons
The link to the landing page is guaranteed to be at the top of SERPs	Ad placements can be expensive because of high competition
No need to work on search engine optimization	Requires professional help to set up campaigns
You can narrow down audience targeting to the relevant services	Risk of click fraud by malicious bots
You already have potential customers that might be interested in the offer, you just need to convince them to take action

Website Promotion

Building and promoting your website is a must. It’s where you drive advertising traffic and collect leads. A website ultimately helps to improve your position in the search results for the long term. Maintaining an expert blog will help you get there. Fill the website with valuable, high-quality content, optimize for keywords you are interested in, regularly add new content. If you need a pro team for content creation, get in touch – we will be happy to help

Good material will build organic traffic gradually. One tactic to speed up the process is smart link building, which we will talk about later.

Pros	Cons
Relatively inexpensive	Organic promotion takes time and requires continuous effort
High-quality content will establish trust with the audience and increase conversion	Only top-quality content has a chance at the top, and you need a lot of resources to produce it
Your website belongs to you, so you don’t have to worry about it being blocked or deleted

Social Media and Targeted Advertising

Social media brings you closer to potential customers. This is where you can establish strong relationships: talk about behind-the-scenes of the company, employees, challenges, and wins. Experiment with different formats and reach new audiences. Ads will strengthen your organic presence and help you build a substantial subscriber base faster.

Pros

Cons

Freedom of expression and creativity

You are dependent on algorithms and updates

Collects hot leads and warms up the audience

Slow organic growth

Builds loyalty

Requires constant effort and experimenting

You can rely on customer support for certain issues

Guest Posting

Useful content isn’t only limited to a blog format. Your options include guest posting, expert commentary for industry media, and in-depth material with restricted access to collect leads.

The strategy attracts potential customers, builds loyalty, and brings quality links. Links incidentally affect the position in the search results (in a positive way).

Pros	Cons
Builds trust and expert status	You need to negotiate with each site separately and adapt to their requirements
Covers a potentially interested audience	It often takes a long time to get approved – up to several months
Material posted on high-traffic sites is more likely to reach the top of search results	Media websites usually close external links from indexing or refuse to add them at all
	Content can be removed or altered without notice Many resources charge a publication fee, which sometimes is unreasonably high

Catalogs and Business Review Websites

Before purchasing or hiring, customers often turn to rating aggregators. This way, they can assess the quality of services without bias based on independent reviews and specialist recommendations. That is why it is beneficial to register your business in catalogs, take part in rankings, fill out cards on relevant resources and review aggregators (Clutch, GoodFirms, Provenexpert, Youteam, Upfirms). While doing so, remember to monitor user feedback. This strategy is also useful for link building.

Pros	Cons
Expands your online presence	Keeping track of reviews on dozens of sites can be difficult
Build customer trust	You often have to pay to get included in rankings
Can be a source of high-quality external links	You need to purchase extended packages from these aggregators to generate fair attention
You only fill out cards once, and they work for you indefinitely

Email Marketing

There are several approaches to this method. The first is to collect user emails, warm them up with useful content, and convert them into buyers. The second is to send offers to the base of cold contacts.

This tactic can only work if you have strong, well-written texts and embed emails into the sales funnel correctly.

Pros	Cons
The strategy has the highest return on investment	You may end up in spam
It is convenient for segmenting the audience and addressing each group with a personalized message	It’s difficult to catch the attention of recipients
Many services offer testing tools and automated statistics collection, making it easier to optimize your strategy	Email services become an additional expense
You only fill out cards once, and they work for you indefinitely	Email is becoming less popular with the rise of instant messengers

Crowd Marketing

This is the last strategy for promoting an IT company – it is meticulous but can bring surprising results. Crowd marketing involves mentioning and placing links on relevant online resources: forums, Q&A services, social media, groups and communities, blog comments, etc.

Pros	Cons
It is free in most cases	It is hard to find relevant, suitable discussions
Native advertising works well	Some websites don’t allow adding clickable links
High-quality link building	The author’s rating is often very important and takes time to build up
There is a wide variety of websites and formats to choose from

These strategies work great together. Experiment with them and choose the ones that suit your budget and align with your goals (specifically, how quickly you want to achieve it.

Marketing Trends for IT in 2022

The target audience for IT companies is businesses. Your potential customers don’t need complex terms and descriptions of advanced technologies. Their interests lie in solving specific problems: optimizing processes, increasing revenue, and scaling up. You should speak the same language as your clients and consider the context of communication. In 2022 will, it will be important to simplify, personalize, and experiment more.

We want to highlight the following trends:

The growing popularity of video content, especially short-form. TikTok continues to change the Internet culture, and by now, light-hearted, funny videos have taken over social media. Users are getting used to an informal presentation of information, and B2B is no exception. IT agencies and developers become more involved in experimenting with the format, not only expanding reach but also collecting leads.
Personalization. Research potential customers, divide them into categories based on their requests, behavior, interests, line of work, etc. Build a sales funnel for each group and create personalized content. Businesses will appreciate relevant offers much more.
Simplified communication. It can be a struggle for some developers – to move away from dull tech content full of niche terms. This format should be left for communicating with colleagues or employees. But when talking with potential clients, you need to demonstrate the value and the result, not the subtleties of the process. Simplification is the future.
Visualization. Users become less and less interested in reading because it takes longer to process text. Charts, tables, infographics, and videos will help you to hold the attention.
Building relationships. Faceless organizations are not fit for 2022. Human connection has become more valuable, which is why companies tend to show their specialists and clients, collaborate with bloggers. It is easier to build a relationship when there is a person on the other end.

Examples of Successful Development Teams: What They Did Right

Goji Labs is the highest-ranked development studio. Here is what helped the company achieve these impressive results: a simple and compelling website, a helpful blog, and high rankings on field-specific platforms.

Goji’s closest competitor, Miquido, also boasts a well-made website with social proof, such as reviews, past projects, partner logos, as well as interesting content – both on the website and in the media. The brand also has a blog on Medium.

Sidebench relies on guest posting in major business publications: Forbes, Entrepreneur, Inc., and others. They also update their own blog, where they share expert knowledge and talk about their team.

Jelvix runs a great YouTube channel – Tech In 5 Minutes. The channel talks about technologies, the development market, and their own experience. These guys also have a professional-looking website and a corporate blog.

Summary: Marketing Plan For an IT Company

The demand for IT services is growing faster than the supply. However, if you want to create a constant flow of customers, you need to present your services competently and do proper promotion.

Remote development teams and agencies can use the following strategies:

Contextual advertising in search engines
SEO website promotion
Social media posts and ads
Content marketing
Catalogs, business review websites, ratings
Email marketing
Crowd marketing

If you’re a remote software development team, then you can probably guess the advantages of a remote content agency. Just like your clients hire you for your expert solutions, our clients hire us for our expert content. Our writers have the experience to create the type of content your company needs - from blog articles and press releases to case studies and white papers. Based on original research and purposeful cooperation, we will communicate the value and importance of your products or services. Ready for the top search positions? Leave us a request, and we’ll start strategizing!

Contenteam

Сообщение 7 Ways To Create a More Appealing Marketing Strategy for an IT Company появились сначала на Contenteam - Multilingual Copywriting Service.

Copywriting - Contenteam - Multilingual Copywriting Service

5 Ways to Grow Your Business Through SEO Copywriting

Table of Contents

1. Fully Cover the Topic

2. Match Search Intent

3. Make Reading Easy

4. Speak in the Language of Your Audience

5. The «Inverted Pyramid» Method

The Bottom Line

How to Create the Best Ranking Affiliate Marketing Content: The Complete Guide for 2023

Table of Contents

Feature Checklist for Every Affiliate Marketer Who Wants to Create Written Content

Mobile-Friendliness

Visual Media

Affiliate Link

Calls to Actions (Optional)

The Secret to Any Affiliate Marketing Strategy: Quality Content

Type of Content

Target Audience

Readability

Tone

Structure

The SEO Part: Create Affiliate Marketing Content for Search Engines

Keyword Selection

Keyword Frequency

Outbound and Inbound Links

Tags and Descriptions

Is There a Shortcut to Optimizing SEO?

Need a Lot of Quality Content ASAP? Order Bulk SEO Writing Services from Contenteam!

Chunks of Wisdom in Creating Affiliate Content

1- Don’t Be Afraid to Break the Rules

2 – Remember the Goal

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4 – Not All Affiliate Content Will Be a Winner

5 – Think About How It Can Tie Up with Other Affiliate Marketing Campaigns You’re Running

Frequently Asked Questions

What is affiliate marketing?

What type of content is best for affiliate marketing?

How do I write content for affiliate marketing?

How do I become successful at it?

Will becoming an affiliate marketer benefit me?

Complete SEO Copywriting Guide for Guaranteed Top Google SERP Results

Table of Contents

Why SEO Optimization Is Important

Search Engine Optimization for Google

SEO Content Tips for Google High Ranking in 2022

1. Expertise, Authority, and Credibility

2. Core Web Vitals

3. The Importance of Search Intent

4. The Use of a Favicon

5. Optimization for CTR

How To Optimize SEO Texts for a Website in 2022

1. Pay Attention to Long-Tail Keywords

How Do You Effectively Integrate Long-Tail Keywords Into Your SEO Writing?

2. Use Alt Meta Tags for Images

3. Use Keywords in Headlines, Title Tag, and Meta Description

4. Add Internal Links

5. Focus on the Most Popular Targeted Keywords

SEO Analysis Services That Won’t Ruin Expert Text in English

Headline Analyzer

Copywritely

Airstory

Grammarly

eTXT Antiplagiarism (Desktop Version)

What SEO-Checking Services Should Be Avoided

Content Proofreading: Checklist for Proofreading the Written Text by a Native Editor

What Does a Native-Speaking Editor Always Check?

SEO-Optimization of Websites in English

Who Needs Search Engine Optimization in English and Why?

SEO Features for Projects in English

1. You Will Have To Work With People, Not Marketplaces

2. You Will Have To Spend More Money

3. Content Has To Be Adapted to the Local Mentality

Stages of SEO in English

1. Niche Audit and Analysis

2. Gathering Semantics

3. Writing High-Quality Content

4. Link Building SEO Techniques

English-Language SEO Trends of 2022

Mobile SEO