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Service Page SEO Content Writing for a US Moving Company 

How we set up large-scale SEO content production for Born to Move company.

Niche: Movers

Language: US English

Geo: USA

Website:

https://www.goborntomove.com/

https://borntomovenyc.com/ 

Date: 2022-ongoing

Client

An American company that provides interstate moving services. The company runs two websites, for its Boston and for its New York offices.

Task

We had a week to create an exclusive editorial to organize a bulk content production pipeline of over 15,000 words a week. 


Quality Benchmarks

  • All texts are written by native English speakers
  • The topics are researched in detail and cover relevant key queries
  • Content production meets tight publishing deadlines while maintaining the high quality of the texts.
  • Content totally complies with extended SEO requirements


Content Types

  • Service Pages

Challenges and Solutions

Challenge

Lack of structured briefs for content at the beginning of the project.

Solution

At the very beginning of the project, Contenteam faced the fact that the client had no structured content tasks but needed to start publishing content urgently. We connected the Surfer SEO app to the project; it allowed us to cluster the provided chaotic semantics quickly and qualitatively, making it ready for copywriters. The editorial team consists of six authors, two SEO editors, and one proofreader.

Challenge

The client's strict editorial policy.

Solution

Another challenge for our editorial team was the brand's strict editorial policy. Authors must stick to a simple style, and there are many stop words that should not be present in the content. Our team for this project includes young US copywriters whose writing style is completely in line with the project's target audience: the same young people who don't stand still, constantly move from state to state and travel a lot.

Challenge

Optimizing the team to fit the client's tight budget.

Solution

One of the challenges of this project for us was the need to find a balance between customer requirements for quantity and quality of content and the size of the proposed budget. We allocated an exclusive editorial board to this client's project and agreed on a fixed rate for authors in exchange for large volumes. This is how we solved the issue of optimizing the client's budget for the project.

Editor's

Review

Rated 5 out of 5
“I'm proud that my team and I were able to put together a perfect content pipeline for a project that was initially very chaotic and difficult to implement. We've built an organized SEO editorial team and have been working effectively for Born to Move for more than six months.”
Nadin Urus
Chief Editor

Client's

Review

Rated 5 out of 5
“In comparison to other copywriting companies, Contenteam simply amazed us with the quality and speed of their work. We have completely updated the sites and continue to work on them, waiting for all pages to be fully indexed by Google, and we already see gorgeous results from the content: all the indexed texts have excellent positions in the search results.”
Born to move
Client

Results

  • We streamlined the production of high-volume content (15,000 words+) within one week.
  • We cooperated fully with the SEO specialists on the client's side and set up a strict content writing schedule.
  • We have written more than 100 articles for the two client sites and continue our fruitful collaboration.

Want to start your project with bulk SEO content?

Contact us, and our project manager will respond ASAP!

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