Trading - Contenteam - Multilingual Copywriting Service

Launching a Trading Brand Media – 120,000 Words of Expert Content in 60 Days

Contenteam_Admin — Fri, 13 May 2022 08:02:19 +0000

Launching a Trading Brand Media – 120,000 Words of Expert Content in 60 Days

Client

A global trading platform that focuses on English-speaking and Indian novice and professional traders.

Kickstarted media for a trading brand within 60 days. How we managed to deliver a bulk order for a startup —120,000+ words of expert trading content — and meet strict SEO and policy requirements

Niche: Trading

Language: English

Geo: English-speaking countries, India

Website: NDA

Task

Launching brand media to build a rapport with the audience, engage it, and educate it about the opportunities and pitfalls of trading.

Our main task was to deliver quality, expert-level content about trading in English to launch MVP brand media within 60 days. The expected volume exceeded 120,000 words.

Content Types

Blog articles that fall into five categories, including:

Educational texts for novice traders
How-to articles
Overviews of relevant tools for trading
Explanation of trading strategies and their implementation
Inspirational content about successful investors, financial organizations, and traders

Quality Benchmarks

The content is educational yet engaging.
The media welcomes readers, provoking their interest and prompting them to navigate further.
Each article meets branded tone-of-voice, policy, and SEO requirements.
The provided information is unique and relevant, helping traders source valuable insights depending on their trading experience and knowledge.
The content is delivered in time to launch MVP brand media according to the deadline.
Each article has relevant infographics and images.

Challenges and Solutions

Large volume of expert trading content.

Contenteam has a pool of niche native-speaking authors and a financial advisor to ensure that the delivered content is accurate and up-to-date. However, considering other ongoing finance projects, together with sharp deadlines and huge volumes, Contenteam had to engage part-time authors. The employment criteria were as follows:

Deep financial/trading background
Native-level English
Proficiency in SEO copywriting to meet extensive SEO and policy requirements

Single tone of voice.

The Client wanted all the texts to be of a single style and tone of voice. Since the content was delivered by 15+ authors, Contenteam added an extra stage of a pipeline – editing. Once the author and expert delivered the content, the editor worked on each text to ensure it matched the style and tone of voice. Then, the proofreader finalized the articles.

Ever-changing requirements.

Since it was a bulk order for a startup, some requirements changed over the 60 days. The Editor-in-Chief was always in touch with the Client’s editor to quickly communicate the changes to the team. Furthermore, the editor rapidly adjusted the submitted content to new requirements.

Exquisite SEO-requirements.

Besides style and policy guidelines, the Client provided complex SEO requirements that included long keywords (exact match), high uniqueness (90+%), LSI, external links, and others. To ensure that every piece of content is properly SEO-optimized, the editor thoroughly analyzed every article and made edits when necessary.

Strict deadlines.

The bulk order had to be delivered in 60 days sharp. To ensure that the Client receives high-quality blog articles in time, Contenteam made up a separate team of professionals that were devoted to a single project.

Results

120,000+ words of expert trading content were delivered in 60 days.

All the texts are of the same style and meet SEO and policy requirements.

The texts are educational yet engaging.

Want to start your content project by launching brand media?

Сообщение Launching a Trading Brand Media – 120,000 Words of Expert Content in 60 Days появились сначала на Contenteam - Multilingual Copywriting Service.

Regular Writing for Forex Broker: Expert Price Predictions of Financial Instruments

Contenteam_Admin — Thu, 26 Aug 2021 15:52:34 +0000

Regular Writing for Forex Broker: Expert Price Predictions of Financial Instruments

Client

The Client is a large international Forex broker that provides ECN, live, and demo accounts. The site enables trading through the Metatrader platform. The ultimate goal of writing and publishing the forecasting content was to drive traffic to the site and expand the broker’s Client base.

How we streamlined the consistent publishing of expert price forecasts for financial instruments, helped the Client stay within the budget, and kept the content quality high.

Language: US English

Date: August 26, 2021

Category: Trading

Task

Streamline the process of writing regular price forecasts for various assets, including:

cryptocurrency
stocks, indices
gold, oil

Publication schedule: Twice a week at a specific time.

Requirements to Price Predictions

The texts must be written by a native English speaker and have no factual, grammatical, or stylistic errors.

The topic must be explored in depth, and all relevant search queries must be covered.

The text is required to present the price analysis carried out by the author.

There must be relevant illustrations and screenshots, including from the trading terminal, made by the author.

The SEO requirement must be followed in their entirety: all keywords placed organically, the structure kept as required, 90%+ uniqueness based on two services.

Challenges and Solutions

Finding a competent team without going over the Client’s budget.

The Client was not in the position to pay for the author’s analytics at the regular market price. So, we had to select promising authors from the newcomers and train them. Candidate selection and training were supervised by Contenteam’s editor-in-chief Daria Bobrova (former Forex analyst for a well-known broker).

The authors were selected based on the following criteria:

Better-than-average understanding of the global exchange market, no factual errors in the texts.
Competent native-level US English.
Responsible approach to SEO requirements.
Ability to learn quickly and willingness to work under the guidance of the Contenteam expert.
Work efficiency and ability to meet deadlines.

Quality control and expertise.

To eliminate errors, we set up several steps for checking content:

The copywriter writes the text.
The expert checks it for factual accuracy and meaning.
The editor (native speaker) checks for typos and makes sure the SEO guidelines are met.

Regular publication schedule.

Well-managed processes. The team for this project consisted of two full-time copywriters, who submitted articles at the same time, one editor and one expert.

Implementing Client requests quickly.

Not all requests were originally listed in the technical task. New ideas started to pop up over the course of the project.

Results

Within a week, the publication schedule was streamlined

The Client consistently gets high-quality informative Forex content from the US authors

SEO KPI Reached: more than 1000 content keywords at the top of Google Search Results

Want to start your content project with Trading Price Predictions?

Сообщение Regular Writing for Forex Broker: Expert Price Predictions of Financial Instruments появились сначала на Contenteam - Multilingual Copywriting Service.