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Crypto-related perceptions continually evolve, largely influenced by marketing campaigns and media representations. However, as digital currencies gain mainstream popularity, marketers have to deal not only with more enthusiasts but also with more skeptics. Persuading a skeptic can be fun, though. 

At Contenteam, we have our fair share of experience in promoting crypto projects. And we’ve made a few mistakes along the way (that we learn from, of course). So, we want to share our insight into things you shouldn’t do unless you want to blow your marketing budget.

Table of Contents

5 Things to NEVER Include in Your Crypto Marketing Strategies

Let’s get straight to the chase – here is what you won’t find in a good crypto campaign.

Misleading Messages

Avoid phrases that portray cryptocurrency as “simple and easy”, the platforms as “trusted”, security as “never been hacked”, and trading as “risk-free”.  For one, it puts you on the radar of regulators, which pinned crypto ads as a red alert priority. The enforcement work varies from country to country, but since crypto is borderless, you can get in trouble (and possibly banned) in any of them. Yes, complaints and investigations will create a buzz; but not the kind you want.  But you also don’t want to seem disingenuous in front of your customers. Building trust is just as important as building a brand, so your marketing materials should not be misleading or socially irresponsible. Go out of your way to inform readers about the potential downsides of crypto investing and build awareness around these complex and volatile products. Even if you sense preference for small risks with moderate rewards, don’t make crypto products something that they aren’t. Being honest will save you from having unsatisfied customers, to say the least.

Irrelevant Channels

Source: ING

The chart above shows where survey respondents learned most of what they know about cryptocurrency. The news and online research take the lead. While it might be hard to get your company featured on the national news, getting smaller-coverage media attention is not out of your reach. It can be through direct pitching – actively “chasing” journalists to cover your story. Or it can be an industry event that gets good PR.

The category of online research is arguably more enticing. This is where you have the most power to build your image and boost recognition. There are many different corners on the web you can tap into – social media, discussion platforms (Reddit, Quora), your own blog on the website.

One of the most common mistakes we see in crypto marketing is pursuing the work channels. So, before pouting efforts into any of them, identify your audience and find a channel to match. You’ll be surprised to learn that crypto is not only for the young.

All Figures, No Explanations

Many crypto projects use figures to explain abstract concepts but fail to give context or provide explanations. For example, if you say “Coin X has a throughput of 5,300 TPS, and a transaction time of 10 min”, do you expect regular users to see it as an advantage? They may be able to understand the latter part. But if you don’t at least compare it to Bitcoin’s speed (5 transactions per second), consider this talking point lost.  Many people build their knowledge of cryptocurrencies passively. Here is how we suggest helping your readers switch to active learning:
  • Figures should have descriptive titles and captions. The latter should be succinct enough to understand at first glance. 
  • Images should be simple, accessible, and visually appealing (consider adding brand colors and design elements).
  • Choose the right points to highlight – the facts that proved relevant and useful to your readers’ everyday financial lives. 

All style and no substance…

People who are “in the know” have precautionary ways to analyze crypto projects. Even those who are blissfully unaware of scammers tend to make assessments of crypto projects and altcoins. 

Here are the areas where you can convey the value of the project:

  • Whitepaper – A token’s whitepaper is where you outline the goals (realistic!) and explain the mechanism.
  • “About the team” section – What reputable the team members have worked in the past? What are their qualifications? Do they have experience in the blockchain ecosystem?
  • Social media – Build a large community supporting the cause. Facebook, Twitter, Telegram, and Reddit are good places to start.
  • Project announcements – Keep users updated on the latest announcement. Make sure to look at the comments to garner user sentiment pertaining to the news. 
  • Blog – Want to seem more credible? Create valuable content that is free for all users.

Non-Segmented Strategies

Don’t expect all audiences to respond well to the same crypto marketing strategies. In the best-case scenario, you’ll only attract one group; in the worst-case scenario, the message will lose its meaning and reach no one in particular.

In general, we can separate five groups of engagement: 

  • Active owners – They are optimistic and feel confident about the global economy. Many believe crypto will replace traditional fiat currencies. They are more likely to participate in industry events, engage in new ventures (like NFTs), and become brand advocates. 
  • Passive owners – They also have a positive perception of crypto. Even if the market goes up and down, these people believe crypto will come out higher in the long term. They are concerned about financial institutions and want to be confident in the longevity of the project. 
  • Curious – They did some research and haven’t purchased any crypto products. These people are less likely to believe that cryptocurrency is convenient and not too complicated in everyday use (here’s your chance to prove them wrong). 
  • Skeptics – This group has negative perceptions of crypto. Their most frequent sources of information about crypto are word of mouth and news; perhaps, you can double down on advertising triggered by customer experiences.
  • Unengaged – They are similar to skeptics but don’t display nearly as much aversion. As blank slates, they don’t need a special approach, but the more engaging and attention-grabbing, the better.

Marketing Fails (Crypto Projects Edition)

As mentioned, many scammers are exploiting the popularity of cryptocurrency. Boxer Floyd Mayweather Jr. and rapper DJ Khaled learn this the hard way. A few years back, they became brand representatives for Centra Tech, which is now remembered as a $25 million ICO scam banked on celebrity promotion. “You can call me Floyd ‘Crypto’ Mayweather from now on” did not turn out well.  

This was not a one-off case. When some companies manage to scam investors out of millions of real dollars, this has an effect on the entire crypto landscape. So in 2022, the use of celebrity endorsements in crypto advertising isn’t seen as credible as it once was. 

Aside from reverse influencer marketing fails from 2018, we can look at the ASA’s (Advertising Standards Authority) rulings of December in 2021. Portraying crypto investing as something simple can get your ad banned. 

Example: Register in minutes, deposit instantly, then make super-easy and secure crypto trades.

The majority of banned ads held back information necessary for investment decision-making. If you imply that crypto’s past performance will always be reflected in future movements, that can at least get you heavily criticized. 

Example: $5 in #Bitcoin in 2010 would be worth over $100,000 in January 2021. Don’t miss out on the next decade.

Trivializing crypto trading activities is another way to lose credibility points.

Example: FREE Bitcoin worth $10 for every pizza bought.

Why Crypto Brands Failed to Hijack the Super Bowl

To give credit where credit’s due, commercials for Coinbase, FTX, eToro, and Crypto.com, an NFT integration by Bud Light, and Binance were impressive. At the very least, they showed that crypto made it high enough to be featured on such a massive stage. 

But Super Bowl 2022 took place when Bitcoin and Ethereum had shed half their value since their peak just a couple of months prior. So, it was particularly hard to attract new investors into the crypto boom.

FTX “DON’T MISS OUT”

Larry David shrugs off life-changing inventions throughout history – from the wheel to (you guessed it) crypto. Calling your future customers too cautious and short-sighted can get you a few laughs but does not invite brand loyalty.

CRYPTO.COM “LEBRON”

LeBron James met his high school self to give some advice. The ad failed to communicate what Crypto.com actually is.

BUD LIGHT “ZERO IN THE WAY OF POSSIBILITY”

Similar to the previous ad, Bud Light does nothing to explain or advance the understanding of crypto or NFTs. For some, the announcement of 12,722 NFTs, $399 each, may be enough but not to the general public.

How to Engage Different Types of Crypto-Aware Consumers

If you want to spark interest in a crypto project, there are a few triggers you can implement. They are centered around building wealth & diversifying investments, freedom & flexibility, and shaping new financial systems.

Becoming Crypto Investors/Traders

Passive owners are often motivated by wealth-building potential. In fact, many skeptics are equally intrigued by that. Few other industries experienced such quick and unprecedented growth as cryptocurrency, so it’s not surprising that people want to capitalize on it. 

Those who buy cryptocurrencies as a long-term wealth generator need to be convinced of the coin’s further growth. Communicate what factors can drive it and what can protect the asset against inflation.

Using Crypto for International Remittances

Active owners, as well as curious users, take advantage of the global nature of cryptocurrency. The type of content they see should highlight freedom and flexibility. Talk about the ability to send funds without sneaky bank exchange markups bypass existing financial networks and related restrictions. Low fees, 24/7, borderless – all of it can interest this segment of your audience.

Building New Financial Ways and Disrupting Traditional Systems

Many active owners view crypto as something more than a technological phenomenon. They consider it an essential tool or unliking the potential of new-age financial systems. To appeal to them, show the cultural movement that a given project brings about. Talk about the intrinsic value of the project and the coin, consider introducing a bit of FOMO.

Concerns to Address

While we’re here, let’s also briefly talk about customer concerns that you can respond to through content: 

  • The bad reputation of crypto – You can’t deny scams and criminal activity in the crypto community. But you should prove that you’re a legitimate company (strong online presence, social proof like reviews, etc.)
  • Fear of losing assets – Share advice for keeping your crypto secure. Also, explain how volatility and changing regulation may affect the value of crypto investments and what tools can help benefit from different market situations. 
  • Steep learning curve – This comes from uncertainty around the fundamentals, which you can also get rid of by just providing information. E.g., review financial products and write articles.
  • Negative environmental impact – If your project uses an alternative protocol with low energy consumption, explain how it works. Perhaps, your project has no negative environmental impact at all.

Our crypto and fintech writers know the terminology, understand the technology and stay up to date with the latest trends. But perhaps most importantly, they can make any type of content engaging, even when on complex topics.

The crypto is flooded with content every day. So, let Contenteam make your articles stand out from the crowd!

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]]> https://contenteam.com/crypto-marketing-mistakes-to-avoid/feed/ 0 How To Find and Hire the Best Crypto Writers for Your Website https://contenteam.com/best-crypto-writers/ https://contenteam.com/best-crypto-writers/#respond Fri, 18 Feb 2022 09:52:06 +0000 https://contenteam.com/?p=13800 If you’re looking to add quality content about cryptocurrency to your website, it’s important to find the best writers possible.

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If you’re looking to add quality content about cryptocurrency to your website, it’s important to find the best writers possible. Not just anyone can write about crypto — it takes a special kind of person with a deep understanding of the topic. That’s why we’ve put together this guide on how to find and hire the best crypto writers for your website. Keep reading for tips on where to find qualified candidates and what to look for in a great writer!

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Why Are Crypto Companies in Need of Good Copywriters?

Crypto writers for your website

As the cryptocurrency market matures, an increasing number of businesses are looking to get in on the action by marketing their products and services to crypto investors.

This has led to a surge in demand for quality content about cryptocurrency and blockchain technology.

As a result, more and more writers are entering the space, making it harder than ever to find high-quality content.

But with a little effort, you can find writers who are knowledgeable about crypto and blockchain and can produce quality content that will help your business stand out from the competition.

Articles About Specific Cryptocurrencies or Blockchain Projects 

These articles can be anything from informational pieces about how the technology works to reviews and analyses of particular projects. They are often written for websites like CoinDesk or Crypto Briefing, but they may also appear on company blogs or even in Medium posts.

Explanations of How Cryptocurrency and Blockchain Work

Many people who are new to the cryptocurrency world don’t understand how it works. They may have heard of Bitcoin, but they’re not sure what it is or how it’s used. Crypto companies need writers who can explain these concepts in a way that is easy for anyone to understand. This type of content can be published on the project’s own blog.

Guides on How To Buy, Sell, or Invest in Cryptocurrencies 

These guides are essential for any business that wants to tap into the cryptocurrency market. They can help people who are new to crypto learn how to buy and sell digital currencies, as well as how to invest in them.

Opinion Pieces on the Current State of the Crypto Market   

As the cryptocurrency market fluctuates, it’s important for businesses to have a voice in the conversation. Crypto writers can help by publishing opinion pieces on the current state of the market, what they think about certain coins or projects, and where they see the industry headed.

News Stories About Cryptocurrency and Blockchain  

Since cryptocurrency is such a rapidly-evolving space, it’s important for businesses to stay up-to-date on the latest news. Crypto writers can help by gathering and reporting news stories about everything from new blockchain projects to regulatory changes.

White Papers

White Papers are long, in-depth documents that provide a technical overview of a particular blockchain project or cryptocurrency. They are often used to raise money for a new venture or to solicit investment from interested parties. White Papers typically require a high level of expertise and knowledge about crypto and blockchain technology, so they are usually written by teams of writers.

Presentations for Investors and Pitch-decks

Businesses that are in the process of fundraising need to present their ideas to potential investors. Crypto writers can help by preparing pitch decks and presentations for these events, which should include an overview of the project as well as its technical details.

Where To Find Crypto Writers

how to find crypto writers

There are a few different places you can look for crypto writers. One of the best sources is online freelance marketplaces. These websites are filled with talented writers who are looking for freelance work. You can browse through profiles and portfolios to find the perfect candidate, then hire them directly through the website.

Another great option is to search for crypto writers on social media. Platforms like Twitter and LinkedIn are filled with people who are passionate about cryptocurrency — many of whom would love to write about it for a living. You can reach out to them directly and ask if they’re interested in writing for your website.

Finally, you can also contact crypto publications and blogs directly and ask if they’re looking for freelance writers. This approach can be a little more difficult, but it’s definitely worth it if you can find the right writer.

Do you need to go further and get a team of experts to write your crypto content?

Contenteam is the world’s finest and only copywriting agency with in-house crypto and fintech experts providing content editing. Our team of experts is ready to help you create exclusive crypto content in 14 languages.

Questions to Ask When Hiring a Crypto Writer

If you’re looking to add quality content about cryptocurrency to your website, it’s important to find the best writers possible. Not just anyone can write about crypto — it takes a special kind of person with a deep understanding of the topic.

If you’re looking for a copywriter who knows crypto, there are three key questions to ask:

  • Have they written about cryptocurrency before?
  • Do they have experience writing about this topic?
  • Are their articles published on reputable websites, quality online blogs, or journals?  

What To Look for in a Crypto Writer

When vetting potential candidates, there are a few things you should look for in a crypto writer. First and foremost, they should have extensive knowledge of cryptocurrency and blockchain technology.

In addition, they should be able to write in a way that’s easy for the average person to understand.

They should also know how to use SEO best practices when writing content (this will help you rank higher on search engine results).

Finally, make sure they’re someone who will work well with your team and meet deadlines on time.

How To Hire a Crypto Writer

Once you find the right crypto writer, there are a few steps you can take to make sure they’re the right fit for your company.

  • First, ask them about their background in cryptocurrency and why they want to write about it.
  • Secondly, give them some sample topics.
  • Finally, ask for a writing sample.                           

When you’re looking at candidates, make sure their writing style matches the tone you’re going for on your website. Also, be sure to check that their articles are well researched and error-free.

Hiring a good crypto writer can make a big difference in the quality of your content — so take your time and find the best fit for your website!

Who Are the Best Crypto Influencers on the Market?

There are many great crypto influencers out there, but which ones should you follow and recommend your writers to check out?

We’ve compiled a list of some of the best in order to help you decide!

First, there’s Michaël van de Poppe (@CryptoMichNL): his Twitter account is dedicated exclusively to cryptocurrency news and analysis. He has over 572.5K followers.

Next up is Skinny (@skinnymoonhuntr): this Twitter account focuses on providing daily updates about the crypto market and technical analyses.

Lastly, there’s Willy Woo (@woonomic): This blog posts regular thoughts that are written by an expert in the blockchain field. He has 990.1K followers.

The crypto influencers we’ve listed above are some of the best in the industry. They know how to write content that resonates with readers and do it quickly, making them perfect for being a source of info for the content production part of your company’s marketing team. You can also find new talented crypto influencers through social media sites like LinkedIn and Twitter.

To Sum Up

When it comes to finding the best writers for your crypto website and blog posts, Contenteam is here to help!  It doesn’t matter if you have an ICO or not – we can help with all your marketing needs! Whether it be white papers, press releases, website copy, or social media posts – we can do it for you! If there’s something else that we haven’t mentioned yet – just let us know! We’ll get started right away on creating amazing content for your project. 

You won’t find another company like us anywhere else on the market today. We’re here to make sure that every single one of our customers has a great experience working with Contenteam!

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]]> https://contenteam.com/best-crypto-writers/feed/ 0 It’s a Crypto’s World: Write a Perfect Crypto Article https://contenteam.com/crypto-content-writing/ https://contenteam.com/crypto-content-writing/#respond Fri, 10 Sep 2021 10:35:00 +0000 https://contenteam.com/?p=12810 Cryptocurrencies have been gaining popularity. Up until recently, most people only knew of Bitcoin and considered digital assets a scam;

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Cryptocurrencies have been gaining popularity. Up until recently, most people only knew of Bitcoin and considered digital assets a scam; however, more and more companies have been implementing cryptocurrency trading and hiring copywriters to write outlooks on a wide variety of crypto securities. 

How can you stay competitive in such a difficult niche? Read on to learn tips from Darya Bobrova, leading financial analytic from Contenteam editorial office. 

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Who Will Help You?

In general, cryptocurrency is a complicated topic that requires in-depth knowledge. If you are not a market analyst or not interested in crypto assets, you should find trustworthy sources that will make you an expert in a few hours. Here is a list of sites that can help significantly.

CoinMarketCap

It’s a well-known website that tracks the prices of digital currencies. Here you can find all the data you need about a cryptocurrency’s current price, market capitalization, and the highest and lowest prices for certain periods. Also, the platform provides you with basic information on each coin. CoinMarketCap makes its own cryptocurrency rating that is accepted by most companies. Thus, you can use it without a doubt.

CoinDesk

It’s not only a site with live cryptocurrency prices and coin descriptions but a source of crypto news and educational materials. If you need up-to-date information about crypto assets, CoinDesk is what you need. Additionally, the website shares the latest analytical research that can be useful if you’re writing full price predictions rather than a simple coin outlook.

CoinDesk also has charts for each coin. You can use them to depict the price direction. Still, it’s not equipped with instruments for any analysis.

Cryptocurrency Websites

There is no more reliable source of information about a coin than its official website. There you can find the basic information about the product with history and internal news; the latter is one of the triggers of price movements.  

Predict Without Doubts  

If you have ever written an article about cryptocurrencies, you know that history is usually glossed over. Of course, no one needs bare facts about cryptos; it’s boring and doesn’t provide the necessary info.

Price prediction is what clients and readers need. If you are not familiar with a coin and don’t have a clue how to analyze the price, use our tips.

The first hint is to use the price forecasts of different experts. A mix of views will make your article more relevant and conclusions more solid. Below you can find a list of sites that update price predictions regularly.

The Economy Forecast Agency

This source offers price predictions not only for cryptos but also stocks, commodities, and fiat currencies. You can find monthly and yearly forecasts, which allows you to make a more comprehensive price projection. At the same time, you will get current coin prices. The only disadvantage of the platform is the limited number of cryptocurrencies.

TradingBeasts.com/crypto

It provides real-time cryptocurrency prices with charts and rate predictions. The list of coins is vast. Thus, your choice won’t be limited to just Bitcoin cryptocurrency price predictions. The website has its own crypto ranking by the market cap, which is perfect to understand the relevance of the coin you write about. You won’t find forecasts for the upcoming day. Still, TradingBeasts make long-term projections, which are more useful for crypto articles. 

Wallet Investor

It’s another reliable source that offers forecasts for a wide range of assets such as cryptos, stocks, forex, commodities, and funds. Wallet Investors have a ranking of crypto assets, which you can sort by market cap, last price, volume, and change by %. This data will fill your article with more necessary and exciting information.

Our second hint is to pay attention to the current price. You should understand what the current price is before analyzing its future direction. Keep in mind that the rate differs by the cryptocurrency exchange. That’s why when you mention the live price, indicate the platform you used. The leading cryptocurrency exchanges are Coinbase, Binance, Bitstamp, Kraken, Bybit, and Bitfinex. The cryptocurrency market is highly volatile. Thus, add the date of the rate.

Analyze Like a Pro

crypto pro writer

The analysis may be the most challenging part of the article. Most of the clients require you to write your own technical analysis. Hmmm, not bad. But what if you have no analytical background? Even if you can use the analysis of others, you should be sure it makes sense.

No matter whether you can do technical analysis or you would like to find one released by somebody else, you can use the TradingView platform. It has plenty of advantages. First, you can choose a cryptocurrency exchange that you prefer. Second, you have a wide range of instruments that allow you to analyze the market and make a chart that will explain your conclusions about the price movement.

If you are not skilled enough to do technical analysis, you can use the thoughts of analysts and crypto traders who publish their outlooks at TradingView. However, you should use others’ ideas wisely.

Here is our third hint. The technical analysis can be done for different periods. If you need to provide a short-term TA for the upcoming days, hourly, four-hour, and daily timeframes will suit your purpose. In case you are required to write a monthly or yearly analysis, you should use high timeframes such as weekly, monthly, and even yearly. Try to avoid analysis for the short term.

 

Although it’s not required to be an analyst to write about cryptocurrencies, we recommend learning basic trading terms such as bulls, bears, take profit, stop loss, etc.

Scam or Not a Scam?

It’s unlikely your client will require you to choose trustworthy coins yourself. Usually, they come with a particular task. Still, if coins are not defined, you can make your own list of reliable crypto assets. 

We recommend you use rankings. Most of the websites that provide price predictions have their own rankings. We have mentioned some of the most trustworthy ones. They are CoinMarketCap, Wallet Investor, and TradingBeasts.com. 

If you don’t believe in rankings, you can check the market capitalization and the date when the cryptocurrency was launched. 

If the market capitalization is large, it’s the first sign of a reliable cryptocurrency. 

If it’s a newbie coin, we recommend you avoid writing about it. The crypto industry is still full of scams. If the asset hasn’t proved its reliability with time, you better skip it.  

Almost a Crypto Expert

To conclude, the crypto world is complicated. Still, if you are equipped with reliable sources, you can write a relevant article not only with cold, hard facts but with price predictions and market analysis. If you can’t provide your own predictions, you should combine projections of crypto experts and analysts. Be accurate in the data you mention. Use trustworthy crypto exchanges and mention all relevant information, such as the date and crypto exchange.

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