Alexandra Shestopalova, Author inContenteam - Multilingual Copywriting Service https://contenteam.com/author/shasha/ Your One-Stop Solution for Multilingual SEO Content Wed, 28 Sep 2022 11:28:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://contenteam.com/wp-content/uploads/2021/08/cropped-favicon-32x32.png Alexandra Shestopalova, Author inContenteam - Multilingual Copywriting Service https://contenteam.com/author/shasha/ 32 32 How to Implement Multilingual SEO and Generate Traffic From the Whole World https://contenteam.com/multilingual-seo-practices/ https://contenteam.com/multilingual-seo-practices/#respond Mon, 12 Sep 2022 08:38:29 +0000 https://contenteam.com/?p=15982 When a company faces the challenge of increasing traffic in search engines, the solution usually can be found in two

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When a company faces the challenge of increasing traffic in search engines, the solution usually can be found in two strategies: creating more optimized content and purchasing external links. In this case, some experts overlook an effective trend that can help build traffic several times faster than these classic methods – namely, the creation and promotion of multilingual sites. This can especially be useful for brands that have already peaked in local search engine rankings and have long been unable to reach their desired figures. Have you recognized your own situation here? Then be sure to read this article to the end – you’ll discover new ideas to implement in your search engine optimization strategy.

Table of Contents

6 SEO Trends Everyone Has Heard Of, and One That Is Often Forgotten

Search engines are getting smarter every year, so the rules for working with them are constantly changing. Here are the trends to keep in mind today.

1. Web Design

Website design and performance are becoming even more important. In May 2020, Google revealed new metrics that help its algorithms measure user experience: load speed, interactivity, and visual stability. Along with mobile optimization, security, and lack of intrusive advertising, these factors will largely determine the position of pages in search engine rankings. 

2. Search Intent Consistency 

As Google search evolves, the quality and volume of content accurately matching a user’s query is increasing. 

3. Voice Search

Voice content and optimization for such queries is steadily gaining popularity. According to Google, 27% of the world’s population regularly uses voice search. 

4. Video

Users’ mentality and habits are changing. Increasingly, they prefer to watch videos instead of reading text. That’s why Google moves videos from a separate tab to the main search results. 

5. EAT Principles

When assessing the quality of content for Google, these principles play a major role, especially in topics related to health, finance, and legislation. 

6. Snipplets

Properly structured information allows pages to get to the coveted zero position in the results, which guarantees a noticeable increase in traffic.

You are probably familiar with these trends and are trying to improve in each area. The problem is that the results of such efforts rarely meet expectations. 

However, there is one trend with much more potential, and we’ll talk about it below. 

Multilingual SEO: What Is the Essence and Who Is Suitable for It?

Globalization has touched most spheres of human life, and to a large extent, thanks to the development of the Internet. Businesses that have gone online may no longer be limited to a single market, especially when it comes to technology companies. 

For example, the use of new languages in content marketing and SEO helped Neil Patel to double his traffic in less than a year.

"It’s becoming harder and harder to stand out, even if you have great content. Some of the best content I’ve ever read is from sources without any brand power. But thankfully, there is hope. Currently, the international market for SEO is nearly untapped. It’s one of the biggest reasons why my traffic has skyrocketed in the past few years and why it continues to grow today."
Neil Patel
Neil Patel is one of the most successful SEO experts out there and is co-founder of NP Digital. He's an internet marketer and influencer.

The essence of international search engine optimization is to create content in other languages for the international target audience from different countries.

International SEO is great for:

  • Information businesses;

  • IT companies and startups;

  • SaaS products and online tools;

  • Ecommerce with international delivery;

  • Bloggers;

  • Digital specialists, authors, consultants;

  • Digital agencies;

  • News aggregators.

The list can be supplemented. Sometimes even small local companies are interested in ranking in several languages – for example, if their target audience consists of users from different nations. 

Multilingual SEO: To Be or Not To Be? 

Are you doubting whether to burden your team with additional tasks and start building a multilingual website? Refer to your website’s Google Analytics! According to its results, you will get valuable insights for implementing an international SEO strategy in your niche. 

Internal Data

First, study your customers’ needs. Open Google Analytics and see which regions your visitors come from. You can do this by exploring the “Audience” – “Location” tabs.

Analyze not only the location but also the language tab. Google will show you the default language in users’ browsers. Maybe your visitors are already automatically translating your content: there is interest, but the “Google translate” texts do not convince them to come back to you again or buy something. 

You can go a step further by conducting a customer survey: find out which language they feel most comfortable speaking. Study the history of orders from other countries.

If the statistics collected clearly hint that people from different countries and speakers of other languages are not indifferent to your company, give international SEO a chance by starting with one language that feels the most promising in terms of business results.

2. External Data

Look around at how competitors and the niche, in general, consider the strategy. Explore websites with similar topics and note if they have language versions and offices in multiple target countries. 

Determine which sites in your industry get external links more often. This is something that the Ahrefs tool can help with. The app review has a CTLDs distribution block – this is the distribution of top-level donor domains by country. Among them, you will find the universal .com, .net, .org, etc., but you will be able to get an overall picture of competitors’ language settings and link building strategies. 

If your competitors are mastering multilingual SEO strategy, it is better to follow their example: it means that the strategy brings results.

Market Saturation

Do multilingual keyword research and make a list of target keywords that are performing best for your website now, translate them into potentially interesting content language, and estimate the number of queries and issuance. Now it’s important to understand how in-demand and oversaturated your niche is in different languages. 

Evaluate the quality of content from the top of SERPs, the number of ad placements, and the loading speed of the sites.

It is no less important to consider the number of external links from the top pages. Here again, Ahrefs will come to the rescue: the fewer external links the competitors’ pages have, the easier it will be to get to the top with search queries through publishing quality expert content on your own site. 

Have you already found an appropriate language and target country where your knowledge and experience are very lacking? Excellent, it is better to start with this. And you are lucky if users from that region are already coming to your site. From there, constant testing and analysis of the results will help you choose the right multilingual SEO direction.

Choosing a Good SEO Strategy for Creating a Multilingual Site

So, you like the idea and are ready to implement the change? At first glance, going international seems easy, but the process has many pitfalls. Here’s a step-by-step look at all the things you need to consider when creating your multilingual website. 

First, decide if you are going to create a separate site for each specific language or just add the same content versions to an existing site and content strategy. 

Depart from the top-level domain (TLD). If your site is .us, .fr, or any other tied to a specific country, it will be pretty tough to break out with it in search queries for multiple countries.

To achieve higher search volumes, make the TLD of your website universal – .com, .org, .net, or similar. Check it on the IANA: website: country code- generic.

What if the main version of your site uses one of the national top level domains?

If your TLD is tied to a country, choose one of the options: 

Option #1. Develop separate websites for each language version. This is the most complicated method but potentially the most effective one. Register domains with a different TLD for each country in which you plan to promote your brand (there is no need to change the name). Gradually start placing links to the new domains from the main website to convey their authority. In this case, the content for each site should be approached individually: do not automatically duplicate content and the entire body of information; choose only relevant copy that makes sense for the local audience.

Option #2. Create Subdomains. This option is better to use if your digital marketing strategy considers promoting in the same country but in multiple languages. It is not as radical as creating separate sites but still requires additional resources. Consider the separate semantic core and content on such subdomains different. Links to the main domain should be placed in the footer of the home page with the company data.

Here is the initial URL structure:

What if the current version of your site uses one of the generic top level domains?

If you are the lucky owner of a generic TLD, the following structure options will work for you:

Option 1. Subdirectories.

A simple approach for promotion and implementation. It involves the creation of separate categories within the main site. Of the disadvantages – the structure of the site can become quite cumbersome, and you don’t have as much freedom when creating content for multiple languages. The main perk of such a multilingual SEO strategy is that the link weight is transferred from the main page, and you can safely use the internal linking, which is easy to implement even for a novice webmaster. Just create a separate folder for each of the target languages, as is usually done for a blog or e-commerce store.

Option 2.Subdomains. If you plan to create more than 200 pages for each language, then register subdomains. 

Creating separate domains, in this case, is justified only if we are talking about a large company with lots of content for multilingual markets.

Per Country and Per Language Promotion

You can combine these approaches to promote different languages within a single country. For example, register the domain website.us and add subdirectories: website.us/en for English and website.us/es for Spanish. 

Such a multilingual SEO strategy will allow you to adapt content to the widest audience possible and provide a comfortable experience for native speakers. However, don’t forget about its labor-intensive nature: make sure it is feasible for your business.

Technical Optimization for a Multilingual Website

Once the multilingual SEO strategy and link structures are defined, you now need to befriend the site with the search engines’ robots. It is important that search algorithms clearly understand the users the site is intended for and how well it is linked to the rest of the content. Here’s a look at the basics; more details can be found in Google help.

Here is the basic technical checklist to make your site in multiple languages shine bright on Google and other search engines.

  • The Hreflang tag is a basic requirement; this is what Google uses for language targeting. You can generate the right country code with these free services.

  • Geolocation. Subdomains and subdirectories can be linked to the right locations through the Hreflang tag or settings in Google Webmaster Tools. It is also advisable to contact the developer to set up automatic targeting based on the IP of the user and their native language (based on browser setting info). 

  • Hosting location. This is the least important factor, but if you use separate versions of the site in multiple languages it is recommended to use hosts from the target countries of your promotion.

  • Sitemap. If you create subdomains or subdirectories, update the sitemap, and add all language versions to it.

Content for Multilingual Sites: Best Practices

A sound strategy and technical optimization is half the battle. The remaining half will depend on the quality of your multilingual content. Consider the main principles to focus on while preparing content in foreign languages. 

The worst thing you can do with the texts on your site for international audiences is to make them read like automatically translated content. The proper translation projects should be orchestrated as localization by qualified professionals whose native language and local culture belong to your site’s target audience.

If you have previously done keyword research for different countries, you probably realized that the same page, but in different regions, may vary drastically in search terms.

For example, Spaniards and Mexicans search and think in different ways despite the fact that they speak the same language. Check out the video created by our editor from Madrid – Estefania Velasco:

That’s why at Contenteam, we always work with native-speaking writers and editors when providing keyword research and creating texts for GEO-based organic search and multilingual content projects. Only native speakers are fully able to determine whether or not the material will work for the proper target audience marketing-wise. 

Pro Tip: If your marketing budget is strictly limited, you can have the landing page and blog content translated and sent to a native speaker for additional proofreading.

Remember, using the same text translation for various target GEOs is highly undesirable. The most cost-efficient way for website owners to generate more traffic from new regions is to create unique content and alternate URLs. This strategy will require more time and resources but will increase search volume performance through high-quality localization. 

Contenteam’s editorial crew has been writing brilliant texts in foreign languages for 8 years. We will be glad to assist you in creating a profound multilingual content project, whatever approach you choose to develop your business. 

Contact us today!

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]]> https://contenteam.com/multilingual-seo-practices/feed/ 0 7 Proven Ways to Create Relevant Content for Your Business https://contenteam.com/content-for-business/ https://contenteam.com/content-for-business/#respond Fri, 04 Mar 2022 09:59:32 +0000 https://contenteam.com/?p=13860 When it comes to content marketing, relevance is key. If you produce content that is irrelevant to your business or

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When it comes to content marketing, relevance is key. If you produce content that is irrelevant to your business or your target audience, you will not see the results you are looking for. In this article, we will discuss seven proven ways to create relevant content for your business. By following these tips, you will be able to attract more customers and generate more leads!

Table of Contents

1. Know Your Ideal Customer

One way to create relevant business content is to create a buyer persona. A buyer persona is a fictional representation of your ideal customer. By creating a buyer persona, you can better understand your target audience and what types of content they would find relevant.

There are several steps involved in creating a buyer persona. The first step is to gather information about your target audience. This can be done by conducting market research, surveying customers, or using data from your website analytics. Once you have gathered this information, you can begin to create a profile of your target customer. This includes information such as their:

  • Age
  • Gender
  • Occupation
  • Interests
  • Buying habits

Once you have created a profile of your target customer, you can begin to develop content strategies that will appeal to them. For example, if you know that your target customer is interested in business news, you can create content that covers the latest business trends. If you know that they are looking for tips on how to run a successful business, you can create blog posts or articles that offer advice.

By understanding your target audience and what they are looking for, you can create content that is relevant to your business and your customers. This will help you attract more leads and generate more sales.

 

Contenteam recommends the Hubspot tool for creating a buyer persona.

2. Identify the Topics Your Audience Is Interested In

Another way to create relevant business content is to find the web topics your audience is interested in. The easiest way to do this is by conducting keyword research. By identifying the keywords your target audience is searching for, you can develop a content strategy around these topics.

For example, if you are a business that sells office supplies, you may want to consider targeting the keyword “office supplies.” This keyword has high search volume and is relevant to your business. If you create content around this keyword, you will be more likely to attract customers who are interested in what you have to offer.

In addition to conducting keyword research, you can also use social media to identify the topics your audience is interested in.

Contenteam recommends Keyword Tool for starting keyword research.

3. Produce Content That Is Valuable and Interesting

When it comes to business content, value is key. If you want your customers to take action, you need to produce content that is valuable and interesting. This means providing them with information that they can use to improve their business.

For example, if you are a business consulting agency, you may want to create blog posts that offer tips on how to improve business operations. If you are an accountant agency, you may want to write articles that offer tax tips. You’ll be more likely to produce leads and sales if you give your audience useful and intriguing information.

Contenteam recommends Buzzsumo for researching the best topics for your content.

4. Keep Your Content Fresh and Up-to-Date

One way to keep your content relevant is to make sure it is fresh and up-to-date. This means regularly publishing new blog posts, articles, news, case studies, and white papers (the last two are particularly relevant for tech products and services). By publishing new content on a regular basis, you will keep your audience engaged and interested in what you have to offer.

In addition to publishing new content, you can also update your existing content. This can be done by adding new data, revising old information, and removing outdated information. By keeping your content fresh and up-to-date, you will ensure that it is relevant to your audience.

5. Optimize All Your Website Content for SEO

Another way to make sure your content is relevant is to optimize it for SEO. This means using keywords and phrases that are relevant to your business on every website page. By including these keywords in your content, you will help improve your search engine rankings.

In addition to using keywords, you can also use other techniques to improve your SEO — for instance, implementing a linkbuilding strategy, using anchor text, and backlinking. By optimizing your content for SEO, you will make sure that it is seen by more people and that it ranks higher in the search engines.

Here you can find the most relevant information and linkbuilding tips.

6. Promote Your Content on Social Media

Another way to make sure your content is relevant is to promote it on social media. This means sharing your content with your followers on Twitter, Facebook, and LinkedIn. By promoting your content on social media, you will help increase its visibility and reach a larger audience.

Tip from Head of Marketing:

If you’re promoting a complex B2B project on social networks, I would suggest taking advantage of paid advertising opportunities and promoting with this simple funnel: 

Awareness
↪		Content piece 1
(about the product/service)		Content piece 2
(case study 1)		Content piece 3
(case study 2) 		A video message from the CEO or the entire team

Consideration 

↪

Unique value proposition bannerVideo reviews from your clients   
RetargetingSocial proof bannerFOMO banner  

7. Test and Measure the Results

Finally, another way to make sure your content is relevant is to test and measure the results. This means tracking how much traffic your content generates, how many leads it produces, and how many sales it generates. By tracking the results of your content, you will be able to determine its effectiveness and make necessary changes or adjustments.

Contenteam recommends UTM Builder for tracking your content effectiveness on every stage of the marketing funnel.

Contenteam is Ready to Write for Your Company!

Contenteam is a crew of writers, experts, editors, and proofreaders who are passionate about our clients’ businesses. Our mission is to help you succeed in your industry by creating compelling content that drives results.

Whether it’s for your website, blog, or social media accounts, we know how important it is to have the right words on hand so you can communicate with clarity and confidence. That’s why our expert copywriters will craft powerful messages that inspire action from your audience.

With us as your partners, you won’t have to worry about writing engaging content anymore because we do all the heavy lifting for you! Simply tell us what kind of message you want to send out into the world and let our experts take care of everything else! You don’t even need any previous experience — just an idea in mind. And if there’s anything else we can do for you along the way, please don’t hesitate to ask! We’re here 24/7/365 days a year and are ready at a moment’s notice whenever inspiration strikes. So go ahead and send us a message today!

Contact Contenteam now for more information on how we can help make your business shine online.

FAQ

What is business content?

Business content is any type of content that helps promote or market a business. This can include blog posts, articles, white papers, ebooks, infographics, and more.

What are some strategies for creating business content?

Some strategies for creating business content include using social media, optimizing for SEO, and testing and measuring results.

What are some benefits of business content?

Some benefits of business content include increased visibility, engagement, and leads/sales.

How can I ensure that my business content is relevant?

There are several ways to ensure that your business content is relevant. This includes regularly publishing new content, updating existing content, optimizing for SEO, and promoting on social media.

How often should I publish business content?

There is no set answer for how often you should publish business content. However, we recommended publishing new content on a regular basis. This could be once a week, once a month, or more.

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]]> https://contenteam.com/content-for-business/feed/ 0 We Are Heading Into 2022 Content Season With Some Great Results https://contenteam.com/2022-best-content-agency-awards/ https://contenteam.com/2022-best-content-agency-awards/#respond Mon, 10 Jan 2022 16:56:19 +0000 https://contenteam.com/?p=13651 The last quarter of 2021 was a productive one for Contenteam in terms of projects as well as reviews. We

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The last quarter of 2021 was a productive one for Contenteam in terms of projects as well as reviews. We created our Clutch profile earlier in the year, and we’ve been earning positive feedback and high-quality scores nonstop ever since.

Contenteam Closes Out 2021 With a Five-Star Review​

contenteam work review

All that feedback helped us earn a Top B2B Company award from Clutch for the year 2021, and we continued to get great reviews even after that. Today, we’ll be talking about how we ended the year right with our latest five-star rated review.

We were engaged by a custom software developer to write marketing materials that talked about the different niches of the IT industry. We focused on quick article production without compromising on the quality of such highly technical topics.

The workflow we implemented focused on getting approval for layout first before writing any of the content. This allowed the more rigid part of the process to be completed quickly and gave our team the flexibility to adapt to any later changes.

We were always a step ahead of the game, which suited our client quite well. This, of course, resulted in the five-star review above and another big point for our bid as a top company for the year 2021.

In fact, because of the consistent quality of the scores we’ve been receiving since creating our Clutch profile, other platforms have been taking notice. For example, a B2B resource, Top Design Firms, included us in their list of top 100 digital marketing companies.

There’s probably no better energy to start a new year with than what we have going right now. These reviews and the subsequent rankings and awards they lead to are a great morale booster for the team. They also provide us with valuable momentum heading into the next year.

We now have a baseline of expectations to meet in terms of quality and feedback. Clients who find us through these reviews will expect the excellence they read about. It’s a challenge that we look forward to as a team and will do our best to exceed.

If you want to learn more about the services we offer, feel free to explore our website. You can also talk to our team directly and schedule a free consultation. Contact us by filling out our contact form. Let’s begin working together on your project as soon as possible.

contact us here

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]]> https://contenteam.com/2022-best-content-agency-awards/feed/ 0 Contenteam Records A 5-Star Rated First Review On Clutch https://contenteam.com/clutch-5-star-content-agency/ https://contenteam.com/clutch-5-star-content-agency/#respond Wed, 13 Oct 2021 11:11:38 +0000 https://contenteam.com/?p=13099 Is content development really that important? The answer is yes and here’s why: By crafting and publishing content to the

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Is content development really that important? The answer is yes and here’s why:

  • By crafting and publishing content to the internet, you are improving your SEO rankings since your targets will have a better chance of finding you on the search engines.
  • By producing content, you as a company are equipped to connect and engage with your target audience.
  • Well-executed content development efforts drive the development of thought leadership for your company as a whole and your executives.

Here at Contenteam, we write IT content of above-and-beyond quality and make it work for your business goals. Thanks to the expertise of the practicing IT professionals, we can go deep into the mechanics of any technology and communicate the benefits of any IT company to its potential customers. Our main goal is to help technology companies harness the full power of expert content to overcome online business challenges. We are not afraid of difficult tasks and involve professionals in different niches in our content editing.

With that said, we recently received our very first review on Clutch with a 5-star rating to boot. If this is the first time you’ve heard about Clutch, it’s hugely respected within the B2B space for connecting small, mid-market, and enterprise businesses with service providers that fit their needs. Clutch carefully curates lists of the absolute best agencies and organizations by industry and location, simultaneously enabling companies to establish credibility and buyers to find the right services.

5 Star review Contenteam

An IT company reached out to us to create an extended content plan and engaging materials for their social media platforms. This involved preparing four case studies and a Q&A section for their website. We conducted several interviews with the company’s team and collected data for the case studies. Here’s what they had to say about working with us:

“The Contenteam crew amazed us with their unique approach to content creation. They have their own IT content expertise department.” – COO & Project Manager, IT Company

We thank our client for giving us our very first review on Clutch. We truly appreciate their thorough and honest feedback regarding the services we provided.

In addition to this feedback, we are also featured on Top Design Firms, Clutch’s sister site. Top Design Firms compiles and displays companies offering marketing, design, and development services. It aims to help buyers find the right company for their project.

We are ready to write for your company! Send us a message today!

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