IT - Contenteam - Multilingual Copywriting Service https://contenteam.com/project-cat/it/ Your One-Stop Solution for Multilingual SEO Content Thu, 09 Feb 2023 11:51:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://contenteam.com/wp-content/uploads/2021/08/cropped-favicon-32x32.png IT - Contenteam - Multilingual Copywriting Service https://contenteam.com/project-cat/it/ 32 32 Unleashing the Full B2B Software Website’s Potential with Top-Notch SEO-Optimized Product Pages, Blogs, and Social Media Content https://contenteam.com/portfolio/content-for-business-software-company/ https://contenteam.com/portfolio/content-for-business-software-company/#respond Tue, 07 Feb 2023 09:01:49 +0000 https://contenteam.com/?post_type=portfolio&p=17441 How Contenteam organized diverse content production and offered landing page solutions for Selmo, a B2B SaaS product. Niche: IT, SaaS

Сообщение Unleashing the Full B2B Software Website’s Potential with Top-Notch SEO-Optimized Product Pages, Blogs, and Social Media Content появились сначала на Contenteam - Multilingual Copywriting Service.

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Unleashing the Full B2B Software Website’s Potential with Top-Notch SEO-Optimized Product Pages, Blogs, and Social Media Content

How Contenteam organized diverse content production and offered landing page solutions for Selmo, a B2B SaaS product.

Niche: IT, SaaS

Language: English

Geo: South Africa

Website:

https://selmo-pro.com/

Date: 2022-ongoing

Client

A South African call center software provider.

Task

Since the client has a wide scope of activities, we had several tasks for this project: 

  • creating high-converting landing pages
  • writing SEO-optimized texts for the blog section
  • providing concepts for social networks


Quality Benchmarks

  • The content reflects an in-depth knowledge of the technical side of the product
  • Landing page texts meet the highest content marketing standards
  • All the texts are written by native English speakers
  • Blog articles are written and edited in compliance with the strict SEO requirements of our client


Content Types

  • Landing pages
  • Social media posts to increase brand awareness
  • Informative article annotations
  • SEO-friendly articles

Challenges and Solutions

Challenge

In-depth product knowledge

Solution

As one of the major requirements was a complete understanding of how the product worked, regular copywriting research was not enough. Instead, our writers were given access to the client’s software. That was a crucial step toward recreating the customer experience and reflecting it in highly convertible content. At the same time, regular meetings with the client allowed us to bring this content project to perfection.

Challenge

The MVP stage of the project

Solution

When we first started working together, the client's project was at the MVP stage, without a clear product positioning, brand editorial policy, or strict  content guidelines.  We started with deep market research to form a content marketing concept. Our findings were also helpful in building a highly effective marketing strategy for the product.

Challenge

No landing page drafts

Solution

Relying on keywords provided by the client, we created content for the landing pages. To visualize our content concept, we used the Figma app. There, we designed basic drafts of landing pages with text blocks. This approach sped up the whole process and saved a considerable amount of time for the client’s project designer.

Challenge

Creation of different types of content in a short period of time

Solution

To solve the problem of content diversity, we decided to involve a major part of our team. This included IT experts, SEO writers, researchers, content marketers, and designers. As a result, we had all types of required content ready for publication within a specified timeframe.

Editor's

Review

Rated 5 out of 5
“This task was challenging for me as a project manager. I became more mature professionally through having so many responsibilities under my control. Everything from SEO, SMM, and design to content marketing and IT expertise required my attention and seamless teamwork. There were no ready solutions, and we had to improvise, relying on our skills and knowledge. It’s just awesome that Selmo is our client! I feel proud that our content insights increased their website traffic and software sales. Such a result speaks louder about our teamwork than anything else.”
Anna Stoyan
Chief Editor

Client's

Review

Rated 5 out of 5
“We officially fell in love with Contenteam’s writing! The quality of the texts exceeded all of our expectations. Amazing, guys!”
Selmo
Client

Results

  • We became a dedicated editorial partner for Selmo. By learning everything about their product, we created copy that had everything the client wanted: perfect language, SEO-friendliness, convertibility, and expert content
  • We worked fully with the SEO specialists on the client's side and set up a regular content production pipeline.
  • We have written more than 100 articles for the two client sites and continue to work together productively.

Want to start your project with product landing pages?

Contact us, and our project manager will respond ASAP!

Сообщение Unleashing the Full B2B Software Website’s Potential with Top-Notch SEO-Optimized Product Pages, Blogs, and Social Media Content появились сначала на Contenteam - Multilingual Copywriting Service.

]]> https://contenteam.com/portfolio/content-for-business-software-company/feed/ 0 Boosting VoIP Provider’s Online Presence with SEO-Driven Landing Pages & Guest Posts https://contenteam.com/portfolio/content-for-voip-system-provider/ https://contenteam.com/portfolio/content-for-voip-system-provider/#respond Tue, 07 Feb 2023 09:01:45 +0000 https://contenteam.com/?post_type=portfolio&p=17462 How Contenteam quickly crafts location-based SEO product pages and expert guest posts for the VoIP provider MightyCall. Niche: VoIP  Language: 

Сообщение Boosting VoIP Provider’s Online Presence with SEO-Driven Landing Pages & Guest Posts появились сначала на Contenteam - Multilingual Copywriting Service.

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Boosting VoIP Provider’s Online Presence with SEO-Driven Landing Pages & Guest Posts

How Contenteam quickly crafts location-based SEO product pages and expert guest posts for the VoIP provider MightyCall.

Niche: VoIP 

Language:  US English

Geo: USA

Website:

https://www.mightycall.com/

Date: 2022-ongoing

Client

A US virtual phone system provider for online business calls.

Task

Our main priority was to craft content for product pages with location-based SEO along with quality guest posts with anchor link incorporation.


Quality Benchmarks

  • Rapid content creation
  • Content creators – Americans with extensive knowledge of US states and their unique characteristics
  • Flexible editorial team with expertise in VoIP systems


Content Types

  • Guest posts
  • Product landing pages
  • SEO-friendly articles

Challenges and Solutions

Challenge

Create top-notch product pages and guest posts for reputable websites with strict editorial policies.

Solution

For this project, we hired an American editor with an almost academic knowledge of US geography and culture. Together, we created quality location-oriented landing pages and articles for various media platforms. Based on this, the client managed to scale the number of quality guest posts it published rapidly.

Challenge

A wide range of SEO requirements for the texts.

Solution

We added a professional SEO editor to the team to improve the texts in accordance with the strict SEO parameters we were given. This collaboration made it possible to maintain the quality of text while ensuring perfect optimization.

Challenge

A limited timeframe for bulk content creation, on-demand orders with short TaT, and the need to reach reputable media outlets for outreach publishing with higher-than-average requirements.

Solution

As we value our long-term partnership with MightyCall, we created flexible teams that could produce content rapidly – up to 17,000 words per month. The content quality, SEO requirements, and websites editorial policies for guest posting were met despite the hasty content production.

Editor's

Review

Rated 5 out of 5
“We managed to build a fantastic team of talented specialists, all of whom love what they do. They produce content in no time at all while contributing a high level of expertise to the VoIP sector. Undoubtedly, MightyCall’s loyalty to our services is a huge advantage for us. With each new task, we evolve in the art of content creation.”

chief_editor_contenteam
Kate Salychyts
Chief Editor

Client's

Review

Rated 5 out of 5
“Many thanks to Contenteam for the high-quality texts, responsiveness, and the way you quickly and effectively solved any issues that sprang up throughout the working process. We appreciate your team’s sincere involvement in the project and are grateful for the productive collaboration!”
MightyCall
Client

Results

  • We launched a high-quality expert content editorial crew capable of producing up to 17,000 words per month.
  • We built an effective and flexible team of VoIP experts, native English copywriters and editors, and SEO specialists.
  • We helped to generate direct and referral traffic for the client’s website, which increased the number of new clients and leads.

Want to start your project with expert content?

Contact us, and our project manager will respond ASAP!

Сообщение Boosting VoIP Provider’s Online Presence with SEO-Driven Landing Pages & Guest Posts появились сначала на Contenteam - Multilingual Copywriting Service.

]]> https://contenteam.com/portfolio/content-for-voip-system-provider/feed/ 0 Launching an IT Company Blog From Scratch https://contenteam.com/portfolio/launching-an-it-company-blog-from-scratch/ https://contenteam.com/portfolio/launching-an-it-company-blog-from-scratch/#respond Thu, 26 Aug 2021 15:51:10 +0000 https://contenteam.com/?post_type=portfolio&p=12658 Client The Сlient is an outsourcing company, making its entrance into new markets (the US and Western European audiences being

Сообщение Launching an IT Company Blog From Scratch появились сначала на Contenteam - Multilingual Copywriting Service.

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Launching an IT Company Blog From Scratch

Client

The Сlient is an outsourcing company, making its entrance into new markets (the US and Western European audiences being the top priority). The blog section was non-existent on the client’s site. Our task was to develop the concept for their blog, conceptualize the style and design guidelines from scratch, pick article formats that will be the most appropriate for each stage of creating a warm audience, and make multiple pieces of evergreen content to drive conversion. We also drew up social media announcements (LinkedIn + Facebook) for each publication.

How we developed the concept for an international IT company blog and wrote 50 pieces of content for three different customer portraits and different stages of the company's digital sales funnel.

Language: US English

Geo-target: USA, Western Europe

Website: NDA

Category:

Task

We needed to create a concept for an IT company blog, plan the main types of content (long read blog posts, case studies, white papers, news articles). We have refined the semantic core provided to us by the Client and use it to develop a content plan.

Blog Requirements

  1. The blog should reveal and showcase how competent the team is. The content should emphasize the client’s hard skills (excellent knowledge of stack development, adherence to Agile methodologies, the use of development standards, examples of successful complex tasks completed in the past) and soft skills (efficient project management, flexible working conditions with a team, personalized approach, deadline guarantees at all stages of development).
  2. The blog must be written in beautiful, grammatically correct US English.
  3. Stylistics were kept formal, with no self-promotion.
  4. The text must be 100% correct on a technical level.
  5. There must be lots of visual content, including tables, quotes, infographics, illustrations (created in collaboration with a designer).
  6. Blog articles should link to reputable sources and the most relevant research.
  7. Content needs to answer the needs of the main segments of the client’s B2B audience: decision-makers of large enterprise companies within the client’s niche (Edtech, MedTech, FinTech), venture investors.
  8. The visual design of the blog was made by the Contenteam designer with the approval of the clients’ marketing team and fully complies with established corporate guidelines.
  9. Both parties signed a 100% NDA. All rights for text materials belong to the client, Contenteam has no right to use materials made for the project in the portfolio.

Challenges and Solutions

Challenge

Content plan segmentation based on several customer portraits.

Solution

Contenteam did preliminary research and identified the main topics that trigger customers’ interest in three target audiences for the client.

Challenge

Correlation of selected topics for articles and case studies with the Client website’s semantic core.

Solution

Each topic we chose had to not only correlate with potential customers’ pain points but also follow the semantic plan for the site promotion. The research was based on a list clustered by key queries. Contenteam’s IT specialist selected the most relevant keywords for SEO optimization for each piece of content. His efforts allowed us to not only create interesting content but also helped the client’s SEO department to get our articles to the top of Google search results.

Challenge

Continuous cooperation with the client’s design and marketing departments to create white papers and case studies

Solution

The project’s editor-in-chief conducted a series of in-depth interviews with the company’s representatives. These interviews generated more than 100 pages of detailed information about the client’s projects for our team of authors and editors. This material was later used as a basis for 10 case studies and 5 white papers available for download.

Results

In 5 months, we wrote and published more than 15 types of content. The average length for a piece of content is 2,500 words (minimum 250 words, maximum 47,000 words).

Top-10 Google search results for more than 50 key search terms.

The blog content started to convert visitors into paying customers.

Want to start your content project with Blog Articles?

Contact us, and our project manager will respond in 15 minutes!

Сообщение Launching an IT Company Blog From Scratch появились сначала на Contenteam - Multilingual Copywriting Service.

]]> https://contenteam.com/portfolio/launching-an-it-company-blog-from-scratch/feed/ 0 20 White Papers for a Software Development Company – Informative and Educational Content https://contenteam.com/portfolio/20-white-papers-for-a-software-development-company/ https://contenteam.com/portfolio/20-white-papers-for-a-software-development-company/#respond Wed, 25 Aug 2021 10:47:30 +0000 https://contenteam.com/?post_type=portfolio&p=12417 Client The Client is a large outsourcing company operating internationally (in more than 15 countries, including CIS countries, the USA,

Сообщение 20 White Papers for a Software Development Company – Informative and Educational Content появились сначала на Contenteam - Multilingual Copywriting Service.

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20 White Papers for a Software Development Company – Informative and Educational Content

Client

The Client is a large outsourcing company operating internationally (in more than 15 countries, including CIS countries, the USA, and Western Europe).

The Client wanted to create a series of White Papers in an e-book format (for downloading).

The series covered the hottest and most discussed areas in IT, including AI, Data Science, Big Data, Cloud Computing, Process Automation, Business Intelligence and Analytics, Agile Methodology and Scrum Techniques, Distributed Computing, and Microservice Architecture.

Each White Paper was accompanied by a series of short announcements on social networks, guest posts on authoritative sites, and small, information-rich articles on the company’s blog.

How we wrote 20 voluminous White Papers for a large international IT-company, demonstrated the Client's expertise, and informationally introduced the reader to the Client's products and services.

Language: US English

Date: August 25, 2021

Category:

Task

To describe the actual state of various IT technologies, including conducting research and analysis, providing fresh statistics, presenting interesting, relevant facts, using a certain structure.

Requirements to White Papers

All texts must be written by a native speaker in accurate, literate US English.

Stylistics: business style without self-promotion.
100% technically correct text.

A lot of visual information required: tables, quotes, infographics, and illustrations (collaboration with the designer).

Include references to authoritative sources.

Challenges and Solutions

Challenge

Technical information must be presented clearly and visually. The target audience is business decision makers rather than developers.

Solution

At Contenteam’s editorial office, the IT expert is a Full Stack Developer. On this project, he checked every task for factual errors and collaborated with a team leader on the Client’s side. The information was shortened and simplified (without distortion) to generate, retain, and develop the interest of the target audience.

Challenge

Representatives of 5 departments of the Client’s company participated in the approval of White Papers, and 5 materials had to be published per month, each with an average volume of more than 20,000 words.

Solution

The White Papers were sent to all reviewers at the same time. By a certain date, everyone had to submit their edits (the first round). The editorial team quickly made all the changes. The second round occurred in the same manner. For 2 rounds of synchronous edits, the material was 100% approved by the client.

Challenge

Native advertising of the Client’s products and services.

Solution

It was decided to exclude direct advertising and CTA, as this approach
contradicted the informational style and editorial policy of the brand.
Instead, the Client’s products and services were promoted natively
as a worthy part of global practice
(e.g., by methodology).
On the series of White Papers and presentations,
Contenteam worked in tight collaboration with the Client’s marketing department.

Results

KPI reached: 400,000 words in 4 months

20 unique downloadable White Papers for high-converting lead magnets

Client’s brand awareness increased by 130%

Want to start your content project with White Papers?

Contact us, and our project manager will respond in 15 minutes!

Сообщение 20 White Papers for a Software Development Company – Informative and Educational Content появились сначала на Contenteam - Multilingual Copywriting Service.

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