Unleashing the Full B2B Software Website’s Potential with Top-Notch SEO-Optimized Product Pages, Blogs, and Social Media Content
How Contenteam organized diverse content production and offered landing page solutions for Selmo, a B2B SaaS product.
Niche: IT, SaaS
Geo: South Africa
A South African call center software provider.
Since the client has a wide scope of activities, we had several tasks for this project:
Challenges and Solutions
In-depth product knowledge
As one of the major requirements was a complete understanding of how the product worked, regular copywriting research was not enough. Instead, our writers were given access to the client’s software. That was a crucial step toward recreating the customer experience and reflecting it in highly convertible content. At the same time, regular meetings with the client allowed us to bring this content project to perfection.
The MVP stage of the project
When we first started working together, the client's project was at the MVP stage, without a clear product positioning, brand editorial policy, or strict content guidelines. We started with deep market research to form a content marketing concept. Our findings were also helpful in building a highly effective marketing strategy for the product.
No landing page drafts
Relying on keywords provided by the client, we created content for the landing pages. To visualize our content concept, we used the Figma app. There, we designed basic drafts of landing pages with text blocks. This approach sped up the whole process and saved a considerable amount of time for the client’s project designer.
Creation of different types of content in a short period of time
To solve the problem of content diversity, we decided to involve a major part of our team. This included IT experts, SEO writers, researchers, content marketers, and designers. As a result, we had all types of required content ready for publication within a specified timeframe.