Unleashing the Full B2B Software Website’s Potential with Top-Notch SEO-Optimized Product Pages, Blogs, and Social Media Content
How Contenteam organized diverse content production and offered landing page solutions for Selmo, a B2B SaaS product.
Niche: IT, SaaS
Language: English
Geo: South Africa
Website:
Date: 2022-ongoing
Client
A South African call center software provider.
Task
Since the client has a wide scope of activities, we had several tasks for this project:
- creating high-converting landing pages
- writing SEO-optimized texts for the blog section
- providing concepts for social networks
Quality Benchmarks
- The content reflects an in-depth knowledge of the technical side of the product
- Landing page texts meet the highest content marketing standards
- All the texts are written by native English speakers
- Blog articles are written and edited in compliance with the strict SEO requirements of our client
Content Types
- Landing pages
- Social media posts to increase brand awareness
- Informative article annotations
- SEO-friendly articles
Challenges and Solutions
Challenge
In-depth product knowledge
Solution
As one of the major requirements was a complete understanding of how the product worked, regular copywriting research was not enough. Instead, our writers were given access to the client’s software. That was a crucial step toward recreating the customer experience and reflecting it in highly convertible content. At the same time, regular meetings with the client allowed us to bring this content project to perfection.
Challenge
The MVP stage of the project
Solution
When we first started working together, the client's project was at the MVP stage, without a clear product positioning, brand editorial policy, or strict content guidelines. We started with deep market research to form a content marketing concept. Our findings were also helpful in building a highly effective marketing strategy for the product.
Challenge
No landing page drafts
Solution
Relying on keywords provided by the client, we created content for the landing pages. To visualize our content concept, we used the Figma app. There, we designed basic drafts of landing pages with text blocks. This approach sped up the whole process and saved a considerable amount of time for the client’s project designer.
Challenge
Creation of different types of content in a short period of time
Solution
To solve the problem of content diversity, we decided to involve a major part of our team. This included IT experts, SEO writers, researchers, content marketers, and designers. As a result, we had all types of required content ready for publication within a specified timeframe.
Editor's
Review
Client's
Review
Results
- We became a dedicated editorial partner for Selmo. By learning everything about their product, we created copy that had everything the client wanted: perfect language, SEO-friendliness, convertibility, and expert content
- We worked fully with the SEO specialists on the client's side and set up a regular content production pipeline.
- We have written more than 100 articles for the two client sites and continue to work together productively.
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