B2B - Contenteam - Multilingual Copywriting Service https://contenteam.com/tag/b2b/ Your One-Stop Solution for Multilingual SEO Content Sun, 11 Dec 2022 11:36:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://contenteam.com/wp-content/uploads/2021/08/cropped-favicon-32x32.png B2B - Contenteam - Multilingual Copywriting Service https://contenteam.com/tag/b2b/ 32 32 Addressing the B2B Digital Challenges: Work Ethics and Rules Established in Contenteam https://contenteam.com/b2b-digital-challenges/ https://contenteam.com/b2b-digital-challenges/#respond Fri, 03 Jun 2022 06:28:36 +0000 https://contenteam.com/?p=15483 What B2B companies think of themselves and how audiences view them has never been larger. Companies may think that they

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What B2B companies think of themselves and how audiences view them has never been larger. Companies may think that they know what the customer needs but fail to transform their effort from something abstract to something actionable. For example, 88% of businesses believe it’s important to have a 360-degree view of customers across channels and platforms, but only 15% have a unified system to gain insights from customer data.

At this point, positioning yourself as a customer-centric business is seen as yet another sales tactic. That is unless you prove to adapt based on evolving customer behaviors, expectations, and preferences. 

We’d like to share our approach to improving customers’ digital experiences – and how integrating technology, processes, and people help us achieve that.

Table of Contents

Defining Customer-Centric Businesses in 2022

Customer-centered transformation is becoming more profound. 88% of customers say the experience a company provides is as important as its products or services. Let that sink in. The experience you deliver is as important as what the customer buys. 

Like in any relationship, customers navigate business relationships based on whether their interactions with a company are easy and enjoyable. And even B2B collaborations demand a thoughtful, personal touch. 

Of course, it’s somewhat ironic to talk about customer-centric businesses in abstract terms since we’ve just mentioned this as a reason for criticism. So, let’s define specific actions that make businesses customer-centric. Harvard Business Review writes:

  • Operationalize customer empathy
  • Hire for customer orientation
  • Democratize customer insights
  • Facilitate direct interaction with customers
  • Link employee culture to customer outcomes

 

Trust is also a key component. By its nature, customer trust is a customer-centric process, so it makes sense to focus on one for the sake of the other. Edelman suggests that businesses follow these core tenets:

Demonstrate tangible progress. Show how your systems work and how you deliver on your promises, all the time and with competence.

Focus on long-term thinking. Solutions can’t default to short-term gain.

Provide credible information. Operate based on thorough, well-reasoned arguments and strong evidence.

Roadblocks to B2B Digital Experiences and Our Solutions

Moving on to our experiences with customers’ digital experiences, we want to talk about solutions that worked. At Contenteam, we decided to break away from a product-focused or sales-driven culture by adapting our operational capabilities to what the customer needs.

1. Collaborating Across Time Zones

B2B professionals are busy, they have projects to manage and problems to solve. Besides, as consumers, we are all used to intelligence at our fingertips and receiving answers in a matter of seconds. For example, nearly 80% of American consumers say that speed is the most important element of a positive customer experience.

You might be able to guess that the pressure to deliver timely responses and resolutions becomes more alarming when you work with clients all over the world. What if you waste their time or fail to offer a solution? According to the same PwC report, 30% of clients leave after one bad experience. Not exactly the portion of clients you can generously afford to lose. 

Solutions

As soon as we onboard a new client, we have the “time zone talk”. This allows us to assign the right project manager before we start missing deadlines, meeting times, or time-sensitive correspondence. During the talk, we also establish which time zone we’ll set as the standard. In most cases, the client’s local time – unless they, too, exist in different timezones.

In the early stages, it’s also important to communicate the project manager’s working hours. This helps us find the balance between ensuring our team’s workload is manageable and keeping the communication window as open as possible. 

Over the years, we’ve found ways to use different time zones to our advantage. For example, the writer can hand off the article for overnight attention, and the manager will pick it up by the time the client gets to their desk.

2. Communicating Over Different Medium

Many companies implement digital transformation by simply transporting legacy processes, touchpoints, and experiences into an electronic format. Becoming a customer-centric company starts with understanding how companies use technology. And more importantly, it means using digital tools to offer value to different clients through different means. 

Businesses that don’t put customers first often force them into channels they wouldn’t have chosen otherwise. That’s one part of the issue. But when managers try to solve the communication problem in isolation – by looking for new modes of communication – they forget that greater access to information is not itself the only solution. 

It’s the approach that matters. To be more specific, it’s also important to show customers that the company prioritizes their convenience. There is a difference between adding communication channels “on request” and establishing the most suitable channels for a particular client. 

Solutions

Our clients have a myriad of options for communicating with us – email, any major messenger, Slack, Google Meet, Zoom, Skype, etc. 

In terms of tech adoption and preferences, we see generational differences. Millennials are more technologically adept and more open to change. Gen Z prefers shorter, crisper ways to communicate – chat, text, social media, and in-app comments. We see differences depending on the type of company, their scale, location, etc. And in each case, we find a mutually beneficial way to communicate. 

Channel surfing can also be a good thing. Projects involve diverse tasks, so the ways we connect with clients and team members are equally diverse. Our clients know that they can switch to any alternative means of communication, whether it’s for productivity or convenience, and we’ll meet them there.

3. Ensuring Brand Cohesion and Quality Control

Contracting outside the company isn’t something out of the ordinary. Adding to the company’s intellectual capital and sharing risks is simply good business. But why do outsourced services often fail to meet the standards established within the company? Why does it feel generic, lacking in substance?

This is because neither party – the client and the contractor – commits enough time and dedication to make processes business-specific. In other words, they delegate to forget. 

When considering a purchase, B2B buyers spend only 17% of the time meeting with potential contractors. More time is spent researching online and offline. When the partnership is already in full force, they spend even less time talking to the contractor. It’s no wonder that the final product seems generic. 

Solutions

We solve it by establishing a direct line of contact with a potential client, which continues long after the start of the collaboration. For example, one of the first things we do is jump on a long video call to establish the project’s framework and objectives, basic rules, key team members, and more. The more information you give us – at the beginning and throughout the entire timeline – the more tailored the content produced for you will become. 

A project manager with industry-specific experience is also an incredibly useful asset. They don’t need long introductions to the topic – they’ll get right to the chase. They’ll assign the right people to deliver content with the level of insight an in-house team would have. Only with all the perks of a remote agency. 

What’s more, the content produced can bring double, triple, quadruple the value through localization. And this is where brand cohesion becomes more challenging than before. Delivering brand-specific content while also targeting a region-specific audience is a task for the best of the best.  

4. Delivering to Multiple Decision-Makers

The buying cycle in B2B is long and complex. “The number of people involved in B2B solutions purchases has climbed from an average of 5.4 two years ago to 6.8 today,” – reports HRB.

There are many people with specific roles and responsibilities. Managers will be the ones researching the solutions, financial representatives will approve the spending, the legal departments will look over the contract, and more. 

Solutions

To open-ended learning loops, we create single points of information. Depending on what decision-makers want to know, they will open a file with everything on the topic. For example, it can be a presentation with previous projects to showcase our experience, a commercial offer with all price estimates laid out, or a spreadsheet to schedule content creation.

All that complexity is put into an accessible format that everyone can keep up with. And, of course, each stakeholder our agency interacts with has the information they need to do their jobs. If not, you’ll always have a dedicated manager to arrange that. 

Working With the Modern B2B Buyer

The conventional wisdom seems to always have been about going above and beyond to please the customer. This manifested in free products and free services, all for the purpose of exceeding customer expectations. But HBR research shows that companies that “try too hard” to win over customers only marginally improve their loyalty, in contrast, to simply meeting their needs.

And once again, there is an enormous gap between what companies think they do and what customers believe. The same report states that 89% of customer service heads said their strategy is to exceed expectations. Meanwhile, 84% of respondents said their expectations hadn’t been exceeded during their most recent business interaction.

All this leads to the conclusion that a customer-centric approach is about helping customers solve their problems quickly and easily. Businesses don’t always need to go the extra mile to delight and surprise. But every part of the team should understand the fundamental focus – make it easy for the customer.

Do you want to experience treatment like that? Let’s work together and make it happen!

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]]> https://contenteam.com/b2b-digital-challenges/feed/ 0 Is It Still Profitable to Hire an In-house Copywriter in 2023? Market Overview https://contenteam.com/hire-a-copywriter/ https://contenteam.com/hire-a-copywriter/#respond Wed, 23 Mar 2022 06:59:02 +0000 https://contenteam.com/?p=13946 Are you on the fence about adding an in-house copywriter to your team? I can understand your hesitancy — the

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Are you on the fence about adding an in-house copywriter to your team? I can understand your hesitancy — the average salary of a copywriter in the US is a bit over $50,000 per year, according to data from Indeed. And if you’re hiring for a full-time role, you have to consider the price of employee benefits, which increases the average cost of each employee by 31%. 

And that’s still not all! You can’t forget about the actual costs involved in sourcing and onboarding employees; in 2022, the average cost to hire an employee is $5,000+. 

Copywriters are talented and deserve to be compensated accordingly. But perhaps you are not in a position to pay $70,000+ in salary and benefits for one. And if you have pressing needs for content, your copywriter may not be able to handle all of it; you’ll have to start looking for more copywriters, and costs add up quickly. There’s also the flip side: if you don’t need copywritten content very often, you are paying an unnecessary salary. 

Yet, even with the expenses, working with an in-house copywriter brings far more advantages than hiring copywriters from online freelance marketplaces. I’ve experienced writing from members of such sites firsthand; while some are decently written, much of it is atrocious. Unless you only need copywritten content once in a blue moon, I’d say you can safely rule out using freelance copywriters. 

That doesn’t mean that in-house copywriters are your only option, though! If you need high-quality content but can’t pay a copywriter’s salary, you can work with a remote dedicated editorial team. Basically, instead of paying a copywriter a regular salary, you’re working with a team on a per-piece basis. During the weeks that you don’t need any content, you don’t have to pay them. If you need tons of content, they have enough writers to handle the task. As such, one of this model’s biggest benefits is its scalability. 

As a member of a remote dedicated editorial team, perhaps I may seem a little biased. Yet, everything stated above isn’t conjecture; I’m about to back it up with cold hard facts from The Copywriting Institute’s 2022 B2B Content Marketing Report! 

Table of Contents

Market Overview

The 12th Annual B2B Content Marketing Report on Benchmarks, Budgets, and Trends was published by the Content Marketing Institute, in collaboration with MarketingProfs and ON24. At 54 pages long, it’s a pretty lengthy report, so I’m not going to cover the whole thing — just parts that relate to the profitability of hiring in-house copywriters vs. a remote editorial team. However, I recommend giving the whole thing a read when you get a chance!

First things first, it’s important to acknowledge how the survey defines “content marketing” and “success.”

Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action."
Success: Achieving your organization’s desired/ targeted results.

Towards the beginning of the report, you’ll learn that 40% of respondents outsource their content marketing activities (which includes copywriting). Interestingly enough, 57% of the most successful respondents use outsourcing — this implies that outsourcing content marketing correlates with better chances of success.

Moving on to the report’s “Team Structure and Outsourcing” section — the report states that many organizations have tiny content marketing teams, often comprising just one person. Having more people contributing to copywriting impacts your chances of success. 54% of the most successful respondents have two+ employees in their content department, whereas only 17% of the least successful respondents fulfill this. 

The more players on your team, the better: you don’t have one person stretched thin trying to write content, proofread their own work, publish it, and update it regularly. But with the rising need for content, soon, teams of 2-3 people may face difficulties. To illustrate this, 67% of respondents stated that over the last year, their content team was expected to do much more work without increased resources. 

So, to future-proof your in-house team, it would be best to have several writers — which cycles us back to the price point. Sigh…

Within the Team Structure and Outsourcing section, the report explained that the least-successful respondents do more content work in-house and that they are typically in the early phases of their content marketing maturity/strategy. 

As for the size of the companies, 61% of respondents of 2021’s survey indicated that they outsourced — and that figure rose to 75% in 2022. So, at this point, we can see that the biggest and the most successful companies use outsourcing — even if their size and success give them a larger budget. 

Now, here’s a point against hiring a remote outsourced copywriter: 65% of respondents said their biggest challenge is finding writers who have enough topical expertise. This is definitely tricky if you’re working with just a couple of outsourced writers — perhaps you need copywriters to produce whitepapers on the technology your company uses. You have one who can expertly write about AI and another who knows cloud technology like the back of your hand. But what if you’re introducing blockchain to the mix, and none of your outsourced writers have any experience in this area? Do you spend time trying to find another outsourced writer, or do you risk assigning it to an existing writer?

This is where full editorial teams come into play — like Contenteam (wink, wink)! By partnering with an outsourced editorial team, you’ll get access to their vast pool of subject matter experts. Rather than finding writers and maintaining working relationships with them from across the globe, you’ll get access to the skillset you need, exactly when you need it. 

For instance, if you need an article on how NFTs work, we would assign it to a writer who specializes in fintech and crypto. Then, we would have a subject matter specialist (somebody who is not a writer but actually works in that field) check the content. To make sure the article aligns with your branding and needs, the editor will check the work. And then, lastly, it will go to a proofreader for any grammar or syntax fixes. 

So, what do you say? Are you ready to get content on your terms? Whatever topic you want, whatever language you want, and in whatever timeframe you want: just shoot us a message, and we’ll make it happen. Let’s chat and get the ball rolling!

FAQ

How much does it cost to hire a copywriter?

The average copywriter salary in the US is about $50,000 per year.

When should you hire a copywriter?

A copywriter is needed for any company that produces content — it doesn’t even have to be digital content. Every company should have one; even if your operations are mainly offline, you need a skilled writer for advertisements, product descriptions, and mailings.

Can you hire a copywriter for a website?

Yes, we recommend doing so – well, actually, we recommend hiring a remote content team for your website. You’ll get a copywriter to craft compelling service pages, and they will be checked by an editor and proofreader.

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]]> https://contenteam.com/hire-a-copywriter/feed/ 0 We Are Heading Into 2022 Content Season With Some Great Results https://contenteam.com/2022-best-content-agency-awards/ https://contenteam.com/2022-best-content-agency-awards/#respond Mon, 10 Jan 2022 16:56:19 +0000 https://contenteam.com/?p=13651 The last quarter of 2021 was a productive one for Contenteam in terms of projects as well as reviews. We

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The last quarter of 2021 was a productive one for Contenteam in terms of projects as well as reviews. We created our Clutch profile earlier in the year, and we’ve been earning positive feedback and high-quality scores nonstop ever since.

Contenteam Closes Out 2021 With a Five-Star Review​

contenteam work review

All that feedback helped us earn a Top B2B Company award from Clutch for the year 2021, and we continued to get great reviews even after that. Today, we’ll be talking about how we ended the year right with our latest five-star rated review.

We were engaged by a custom software developer to write marketing materials that talked about the different niches of the IT industry. We focused on quick article production without compromising on the quality of such highly technical topics.

The workflow we implemented focused on getting approval for layout first before writing any of the content. This allowed the more rigid part of the process to be completed quickly and gave our team the flexibility to adapt to any later changes.

We were always a step ahead of the game, which suited our client quite well. This, of course, resulted in the five-star review above and another big point for our bid as a top company for the year 2021.

In fact, because of the consistent quality of the scores we’ve been receiving since creating our Clutch profile, other platforms have been taking notice. For example, a B2B resource, Top Design Firms, included us in their list of top 100 digital marketing companies.

There’s probably no better energy to start a new year with than what we have going right now. These reviews and the subsequent rankings and awards they lead to are a great morale booster for the team. They also provide us with valuable momentum heading into the next year.

We now have a baseline of expectations to meet in terms of quality and feedback. Clients who find us through these reviews will expect the excellence they read about. It’s a challenge that we look forward to as a team and will do our best to exceed.

If you want to learn more about the services we offer, feel free to explore our website. You can also talk to our team directly and schedule a free consultation. Contact us by filling out our contact form. Let’s begin working together on your project as soon as possible.

contact us here

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]]> https://contenteam.com/2022-best-content-agency-awards/feed/ 0 Contenteam Records A 5-Star Rated First Review On Clutch https://contenteam.com/clutch-5-star-content-agency/ https://contenteam.com/clutch-5-star-content-agency/#respond Wed, 13 Oct 2021 11:11:38 +0000 https://contenteam.com/?p=13099 Is content development really that important? The answer is yes and here’s why: By crafting and publishing content to the

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Is content development really that important? The answer is yes and here’s why:

  • By crafting and publishing content to the internet, you are improving your SEO rankings since your targets will have a better chance of finding you on the search engines.
  • By producing content, you as a company are equipped to connect and engage with your target audience.
  • Well-executed content development efforts drive the development of thought leadership for your company as a whole and your executives.

Here at Contenteam, we write IT content of above-and-beyond quality and make it work for your business goals. Thanks to the expertise of the practicing IT professionals, we can go deep into the mechanics of any technology and communicate the benefits of any IT company to its potential customers. Our main goal is to help technology companies harness the full power of expert content to overcome online business challenges. We are not afraid of difficult tasks and involve professionals in different niches in our content editing.

With that said, we recently received our very first review on Clutch with a 5-star rating to boot. If this is the first time you’ve heard about Clutch, it’s hugely respected within the B2B space for connecting small, mid-market, and enterprise businesses with service providers that fit their needs. Clutch carefully curates lists of the absolute best agencies and organizations by industry and location, simultaneously enabling companies to establish credibility and buyers to find the right services.

5 Star review Contenteam

An IT company reached out to us to create an extended content plan and engaging materials for their social media platforms. This involved preparing four case studies and a Q&A section for their website. We conducted several interviews with the company’s team and collected data for the case studies. Here’s what they had to say about working with us:

“The Contenteam crew amazed us with their unique approach to content creation. They have their own IT content expertise department.” – COO & Project Manager, IT Company

We thank our client for giving us our very first review on Clutch. We truly appreciate their thorough and honest feedback regarding the services we provided.

In addition to this feedback, we are also featured on Top Design Firms, Clutch’s sister site. Top Design Firms compiles and displays companies offering marketing, design, and development services. It aims to help buyers find the right company for their project.

We are ready to write for your company! Send us a message today!

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]]> https://contenteam.com/clutch-5-star-content-agency/feed/ 0 B2B Content for IT Companies: How to Create a Full-Fledged Corporate Blog https://contenteam.com/b2b-content-for-it-comapnies/ https://contenteam.com/b2b-content-for-it-comapnies/#respond Tue, 07 Sep 2021 09:09:00 +0000 https://contenteam.com/?p=12796 Blogging is a phenomenal way for technology companies to generate organic traffic, increase their B2B leads, and establish themselves as

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Blogging is a phenomenal way for technology companies to generate organic traffic, increase their B2B leads, and establish themselves as industry leaders. According to a study from Hubspot, B2B companies that publish 11+ blog posts per month get nearly 300% more traffic than companies that publish 0-1 posts in the same timeframe. Let’s examine why:

  • When you start a B2B tech blog, you’ll get to inject relevant keywords into your site in a natural, non-spammy way. 
  • Google loves fresh content, and blogs refresh your site with content regularly. 
  • Social signals impact your search engine rankings, and a blog skyrockets opportunities for social media activity. 
  • Blogs with quality content attract quality inbound links

So, if you aren’t prioritizing your B2B marketing blog (or if you haven’t launched one yet – gasp!), this is your sign to start! But before you assemble an editorial team and start churning out content, I’d recommend reading up on the best ways to craft B2B blog content. 

Table of Contents

B2B vs. B2C Blog Content – Is There a Difference?

You see, marketing to a business is waaaaay different than marketing to a consumer. Either way, you’re selling to a human being – but that human will change their decision-making processes depending on whether they’re purchasing for themselves or as a business representative. 

In past articles, I’ve written about using emotional hooks, storytelling, simple language, and consumer-centric principles; however, that is mostly relevant to B2C marketing. When an executive is making a business decision and choosing between two products, they likely won’t be swayed by emotional elements – especially if they’re very familiar with marketing tactics. Instead, they’re going to look at the cold, hard facts. 

Now, this doesn’t mean that your B2B content marketing needs to be boring! In fact, if your content is bland, boring, or forgettable, it will harm you in the long run, so you still need a solid grasp of how to create engaging texts. You just need to focus a little less on emotions and instead appeal to the reader’s logic. 

Setting Goals

Please, please, please don’t jump straight to content creation without clearly defining your goals! Otherwise, you’ll waste loads of time and resources on guessing what to post. Three common goals include:

Thought leadership. If you’re a B2B company that offers highly technical services or unique products, it will benefit you to become an authority in relevant niche topics. As a thought leader, you’ll be able to answer prevalent questions your target audience has. You’ll need copywriters with strong technical knowledge, but it’s well worth it. By answering difficult questions, you’re able to build your image of authority in a specific industry, therefore encouraging your target audience to trust you – and do business with you. 

Brand awareness. When I think about B2B blogs with this goal, Hubspot, Copyblogger, and Buffer come to mind. To become a household IT name, you have to go beyond just publishing simple blog posts; instead, you need to explore all kinds of tactics – from creating behind-the-scenes videos, publishing free ebooks, interviewing experts in the field, participating in virtual events, and so on. 

Customer service/community building. One great way to keep your existing customers happy is to publish content that helps them use your product better. You’ll need to learn their pain points, listen to their questions, and create content that addresses their challenges. By creating this sort of resource, you’re also developing a community around your product. 

Creating Reader Personas

You need to figure out who you want to attract to your blog so you can create tailored content. Here are some questions that can help you develop a persona and then craft content accordingly:

  • What is the reader’s job?
  • What industry do they belong in?
  • What skills do they need in order to do their job?
  • What are their biggest challenges?
  • What are they likely searching on Google?
  • What tools can help them do their job better?
  • Are they already a part of your B2B portal?
  • What topics will help them develop their career?
  • What social networks or groups are they part of?

Discovering Topics of Interest

That same Hubspot study mentioned earlier found that 93% of B2B purchases begin with an online search. You need to apply a strong SEO strategy to your content so it will actually show up in those searches. 

When selecting keywords and topics for your articles, you might be tempted to focus on your product features; however, the vast majority of your audience is searching for product benefits. So, it is really effective to write blog content that uncovers, discusses and solves audience pain points. 

Of course, to do that, you’ll first need to research the challenges that your audience is experiencing; this can be done through:

  • Viewing existing research publications
  • Interviewing your existing buyers
  • Browsing social media accounts and forum discussions

Write content that showcases your solution to these challenges, using keywords when possible. 

Let’s look at DataDog, a B2B SaaS provider. I love how they title their blog posts! There are 2 parts to most of their titles: (1) a benefit that customers want and (2) the DataDog feature that fulfills the need.

B2B Content Creation

It’s clear that DataDog has done plenty of research into its target audience’s pain points & used that data to create a blogging strategy.

Developing a B2B Tone of Voice

Earlier, I mentioned that B2B content needs to be written differently than B2C – mainly that there should be more of a focus on logic and tangible benefits rather than emotional draws. HOWEVER! This doesn’t mean that your content should be dry and boring – or that uniqueness doesn’t matter. 

When you write like other B2B companies, you’re essentially telling your readers that your products are like everybody else’s. That’s the opposite of what you want! It’s important to develop a compelling B2B tone of voice that fits your brand – and then implement it consistently across your posts. 

Take, for instance, Mailchimp. In their Voice and Tone guide, they outline that all of their copy is: 

  • Plainspoken. They don’t use upsells, hyperbolic language, or over-promises. Fluffy metaphors and cheap plays on emotion are never used. 
  • Genuine. Mailchimp’s copy relates to customers’ challenges and strengths, speaking to them in a warm, familiar, and accessible way. 
  • Translational. In their words, they demystify B2B-speak, making complex subjects look simple.
  • Full of dry humor. They prefer to use humor that is subtle and straight-faced, yet not condescending.

Exchanging Value for Contact Details

Once you’ve gathered traffic to your blog, you want visitors to take the next step – entering contact details to learn more about your company. One great way to nurture readers down the B2B sales funnel is by offering a “next step” – perhaps a White Paper, eBook, demo, or webinar that’s related to the content they just read. 

However, writing a CTA button for “next steps” is more difficult than it seems! Writing generic text like “Sign up to download an eBook on xxxxxx” simply won’t cut it. Where’s the creativity? Where’s the pull? Instead, you need to create a compelling case for your downloadable content – just because it’s free doesn’t mean the reader will want it. 

Bolding this because it’s important! The best CTA buttons don’t look like blatant ads. Instead, they’re presented as a path towards valuable information discovery. 

The CTA button below, for instance, doesn’t try to sell any service – in fact, it doesn’t focus on the business at all! The button is solely focused on what the reader stands to benefit: valuable knowledge on SEO. 

B2B content sharing strategy

Employing Professional B2B Blog Writers

Writing B2B content is difficult – you need to strike the right balance between engaging and factual while staying consistent with your brand’s tone of voice. And, to make things more complicated, writing IT texts is pretty challenging on its own. 

So, what do you do if you don’t have an editorial team that’s up to the task? That’s where we come in! Our B2B blog writing service covers the entire process – keyword research, information gathering, writing, fact-checking, editing, and proofreading. We have specialized IT writers on our team, and we’re well-versed in creating IT content. All you have to do is share your vision with us, and we’ll work to make it a reality. 

Interested in learning more? Let’s chat about it!

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