SEO - Contenteam - Multilingual Copywriting Service https://contenteam.com/tag/seo/ Your One-Stop Solution for Multilingual SEO Content Wed, 14 Dec 2022 09:36:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://contenteam.com/wp-content/uploads/2021/08/cropped-favicon-32x32.png SEO - Contenteam - Multilingual Copywriting Service https://contenteam.com/tag/seo/ 32 32 5 Ways to Grow Your Business Through SEO Copywriting https://contenteam.com/how-to-grow-your-business-through-seo-copywriting/ https://contenteam.com/how-to-grow-your-business-through-seo-copywriting/#respond Wed, 14 Dec 2022 09:36:17 +0000 https://contenteam.com/?p=17202 SEO (search engine optimization) involves boosting your Search Engine Results Page (SERP) ranking on Google, Bing, and Yahoo! This provides

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SEO (search engine optimization) involves boosting your Search Engine Results Page (SERP) ranking on Google, Bing, and Yahoo! This provides you with a path to grow your small business and gain traction and recognition.

It is one of the most effective and popular marketing strategies out there. To sum it up, it is a process that improves your website and online presence to boost its ranking on various search engines like Google. SEO copywriting is the process by which you write copy for search engines. You craft content that typically consists of work searchers want to read, link to, and share. 

Content that gets a lot of traffic on Google but is never read is rendered useless. Similarly, having content that is compelling but has low traffic is pointless because not many users have access to that incredibly persuasive piece of writing. That is where SEO comes in. If you still need professional advice on multiple marketing strategies, GOYOU Branding is one of the best places to start. This article will tell you some ways you can improve and grow your business through SEO copywriting.

Table of Contents

1. Fully Cover the Topic

If you want to get the most out of your SEO copywriting, work on covering every important aspect of the topic. You achieve this by covering everything a searcher might want to find on your website. Start by analyzing relevant top-ranking pages that contain the content you want to write about. Search for standard subheadings since subheadings tend to offer insights into what the searchers are looking for. Similarly, there are sub-topics among keywords, meaning you’ll find multiple keywords that fall under the main topic. Finally, the ask option will best guide you about the questions people most commonly ask, so answering those questions in your copywriting will have a great deal of positive impact.

2. Match Search Intent

Creating the right kind of content for your target keyword is crucial. Analyze and educate yourself on the search intent of a specific keyword. For instance, when a user searches for basketball shoes, Google recognizes that the user’s intent is to buy rather than be educated on its purpose. This concept is referred to as a search intern, where you evaluate the type of content Google is ranking and the content format, i.e., how-to, news article opinion pieces, and the content angle. 

3. Make Reading Easy

Content that appears burdensome to read will likely be avoided. As important as it is to be creative with your words, your content piece must also be engaging. A reader is spending time reading your content and will likely proceed to read on if it catches their attention. To ensure a compelling copywriting piece, follow the ASMR formula where ASMR stands for: annotations, short sentences and paragraphs, multimedia, and reading your copy out loud.

4. Speak in the Language of Your Audience

Evaluating the type of topic is crucial not only to derive content from it but to know what method to use when choosing the type of language. This includes being educated about the terms the community you are referring to in your article use or using scientific jargon in a lighthearted article about baking. Write in a way that makes the reader understand you are educated in the niche. The core of copywriting is doing extensive research. Browse the various online communities to discover your audience’s terms, jargon, pain, problems, wants, and desires.

5. The «Inverted Pyramid» Method

The inverted pyramid method is a journalism technique where you give your readers all the essential information before providing additional non-essential details. Visually, the pyramid is upside-down, where the top layer is labeled “need to know” with an arrow facing down towards “nice to know.” Applying this format is also important from an SEO perspective because readers using search engines would likely prefer to acquire the information they’re looking for before proceeding to additional details. The way to do this is simple; answer the main question you’re targeting as early in your copywriting as possible.

The Bottom Line

Fully covering every aspect of what a reader will expect from your content will help your audience grow and will positively affect your Google ranking. Matching search intent is another method used by SEO copywriters, and it’s important because it helps pinpoint the type of content you need to create. Additionally, ensure that the content you produce is easy to read and not burdensome. It has to be compelling so that it urges viewers to proceed to stay on the website. Doing detailed research on the topic is necessary to make a compelling piece. You need to be educated about the audience, the terms a community uses, and the linguistics associated with that community. Finally, another helpful tip to make a compelling piece is to use the “inverted pyramid” method. 

We hope this article proves insightful and helps you grow your business with these SEO copywriting tips. Thank you for reading!

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]]> https://contenteam.com/how-to-grow-your-business-through-seo-copywriting/feed/ 0 How to Create the Best Ranking Affiliate Marketing Content: The Complete Guide for 2023 https://contenteam.com/affiliate-content-pro-tips/ https://contenteam.com/affiliate-content-pro-tips/#respond Wed, 28 Sep 2022 10:33:00 +0000 https://contenteam.com/?p=16028 If you’re wondering how bloggers make money by creating content, it’s through affiliate marketing. It’s very important to attract leads,

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If you’re wondering how bloggers make money by creating content, it’s through affiliate marketing. It’s very important to attract leads, grab the attention of your target audience, and generate passive income.

But it can be discouraging when you’re writing all those articles to your target audience without getting positive results. Unfortunately, it takes more than inserting links in a blog to get sales through your site.

If you want to be successful at it, you’re going to need an affiliate marketing campaign to drive traffic to the site, grow your audience of loyal readers, and get a good conversion rate. You take care of all these when you create content.

To understand what it takes to create powerful and effective affiliate marketing content, we should first cover the basics…

Table of Contents

Feature Checklist for Every Affiliate Marketer Who Wants to Create Written Content

For clarity, there are many types of content you can create to attract a sizeable audience in your niche. You can use things such as how-to videos, visual content, various social platforms, and blog posts.

The most appropriate type (or types, you don’t have to stick to just one!) will depend on your audience and the product that you’re trying to sell. A great example would be how some vloggers in the beauty niche have an affiliate link for products featured in the video.

But since we’re talking specifically about a written article, these features must be present:

Mobile-Friendliness

Did you know that the majority of websites nowadays are accessed through a smartphone? So chances are your target audience will be reading your blog posts on these devices.

Even if you don’t have a say on what the website looks like, you can still help with mobile-friendliness by avoiding blocks of text. You can also make the content easier on the eyes by using headlines, tables, and lists where relevant.

Visual Media

Visual content is important in blog posts because it makes the text more meaningful. Let’s say you’re making a tutorial on origami. Wouldn’t it make sense to include pictures so your audience doesn’t have to visualize it in their head?

With visual media, you’ll be able to:

  • Make your content resonate more with your readers

  • Break the monotony of scrolling through text (super important for a long-form blog article)

  • Keep their attention longer

  • Improve comprehension

This doesn’t just apply to pictures. Feel free to use other forms of visual media like GIFs, videos, graphs, infographics, screenshots, and more.

Affiliate Link

Unless you want to miss out on the sales, don’t forget to use your affiliate links. These help keep track of traffic coming from you to the retailer’s website.

It’s not enough to just have them on relevant pages. Placement and frequency are both important in affiliate marketing. There’s no limit on how many links you can put on one post. But if you put too many, your audience will feel like they’re bombarded by pop-ups.

Calls to Actions (Optional)

A call to action is important in selling and achieving a direct response. If you’re going for a hard sell, you’ll want it to be clear to the reader that you want them to buy, sign up, or perform any other action you want to drive them to.

I find that a lot of writers are afraid of hard selling as they feel it could detract their audience from following their future content. But it highly depends on what you’re going for. For example, a landing page will call for a more direct “Buy Now” approach. Meanwhile, a blog post may suggest instead of directly telling.

But you don’t need a call to action every time you create content. For a listicle, you can just have the link on the heading. The same goes for product comparison. There’s no hard and fast rule here. It’s all about the purpose of your content and how you structure it.

The Secret to Any Affiliate Marketing Strategy: Quality Content

This is the base ingredient for anything that you write online. Amazing content helps you keep your readers on the page for longer. And because SEO isn’t just about using search terms in an article, it will help in this regard too.

But how do you create great written content for affiliate marketing? Consider the following:

Type of Content

Depending on the objectives of your affiliate marketing campaign, a certain type of content may be more suited. Here are just some of the many you can try out:

  • Product Review. A product review is great if you want to go into detail about your experience of using certain products or services. It should summarize information that you feel your reader would want to know. Make sure to include something they won’t find on official pages.

  • Product Comparison. Why not compare multiple products at the same time? This is a great way to highlight the features of similar products where your readers may value a comparison.

  • Case Study. If you want to go in-depth about how a product or software helped you, a case study is definitely the way to go. This may be especially useful if your audience values proof before investing in anything.

  • Tutorial. From recipes to everything else, tutorials are great if you want to insert multiple links because your audience already expects you to recommend something.

  • Seasonal Content. Stay relevant by creating content around major events such as Christmas, mother’s day, and more.

In many instances, content is the centerpiece of affiliate marketing campaigns. Choosing the right type can improve your odds of success. If the keyword you’re targeting indicates readiness to buy, it doesn’t make sense to lead them to a resource page.

In the same way, an audience that is still gathering information should be educated instead of pushed to buy something.

Target Audience

Knowing your audience demographics is important in all affiliate marketing campaigns. It helps you decide what you should talk about and how to relate to them. To start, you should know their:

  • Age

  • Gender

  • Location

  • Educational background

  • Career

  • Socioeconomic status

  • Interests and hobbies

  • Spending habits

  • Values

These factors will all give you an insight into what you should write about and how you should write about your topic. Your affiliate content should feel like you’re speaking to them directly. That would be impossible if you didn’t know who was listening to you.

For example, you’re an affiliate for a company that sells weight loss exercise programs. If your audience is more interested in gaining muscle mass, even the best landing page won’t have a good return on the affiliate marketing spend.

Readability

Unless someone is purposefully looking for a published study or book, no one is interested in big blocks of text. Regardless of their demographics, they’ll still want to gather as much information as they can, as quickly as possible.

If you want people to pay attention to your affiliate content, make it readable. If you want your text to impact their decision-making process, they should be able to understand it.

This means doing away with five-dollar words that you’ve only ever heard your English professor use. Use simple English to make everything easier to understand.

The last thing you want is for your reader to get stumped on a word while reading something on your website. You want them to be totally focused on your content instead of looking up what that six-syllable word means.

Tone

Based on what you know about the audience, should you create content that’s conversational? Would your readers appreciate it if you inserted a few jokes here and there, or would they find it annoying?

Aside from how good of a writer you are, the tone is important as well. If you’re in the medical niche, informality may prevent your audience from taking you seriously.

Structure

With search engine algorithms catching up to respond to what people actually want to see, the structure becomes even more important when you create affiliate content. This means using:

  • Proper headings to follow the logical succession of the post

  • Bullets or numbers to make lists or instructions easier to read

  • Short paragraphs to make the content easier to scroll (especially on mobile!)

  • Subtopics to break down the main topic

You should also create the content structure based on the search intent. For example, someone looking for the “best places to visit in India” is probably expecting a list.

The SEO Part: Create Affiliate Marketing Content for Search Engines

Keyword Selection

With Google Ads and the number of websites with big marketing budgets, it can be nearly impossible to rank for the top keywords in your niche. Whether you’re creating affiliate content or not, these tips will help you rank:

1. Use long-tail keywords. Long-tail keywords convert better because they’re more specific. There’s also less competition for them, so it’s easier to rank.

2. Add location. If what you’re writing about applies only to a particular place, add that to the keyword. For example, “best car insurance policies California” instead of just “best car insurance policies”. The more local, the less competition there will be.

3. Add a year. There are lots of blogs that haven’t been updated in years. Show that you’re updating yours by adding the date and year updated to the keyword.

Of course, all these things must be done along with using keyword research tools. This way, you can prioritize content that you have a chance at ranking for.

Keyword Frequency 

If your affiliate topic is basketball, the word basketball and any related search terms should appear enough times for the search engine to read what your page is about. Focus on using them naturally. For maximum impact, try to use your main keyword within the first 100 words and on at least one heading.

But apart from the main keyword, try to insert latent semantic indexing (LSI) keywords as well. These are the related terms that will help add more context.

Outbound and Inbound Links

Except for landing pages where the content is all about the website, links are always important. In a case study Reboot Online wrote in 2020, pages with outbound links ranked higher than those without.

And just as getting a backlink helps boost ranking, so do inbound links. Linking to pages within your site indicates that they’re relevant and of high quality.

Tags and Descriptions 

To rank, it’s not just your content per se that you have to think about. You should also make sure that the following contains the main keyword:

  • Title. Put it as close to the beginning as possible to make it clear to every search engine what the page is about. Feel free to add a modifier like “best”, “free”, and “guide” if applicable.

  • Meta description. This is your way of convincing people to read your content. Apart from the main keyword, feel free to insert other relevant terms too.

  • URL. This should be short. If possible, it may just be your keyword plus one or two modifiers.

Is There a Shortcut to Optimizing SEO?

Yes. Search engine optimization tools like SurferSEO and Frase do a lot to cut down the time involved in research. And from what I’m seeing, they do a great job in helping writers with no experience with ranking their content. They’re also very simple to use. Usually, it just involves:

  • Structuring the content in a certain way

  • Using a certain number of images, headings, and paragraphs

  • Inserting keywords

But you shouldn’t be relying on them completely. Think about it this way: would the suggestions on Grammarly mean anything to you if you didn’t know the basic rules of grammar? Artificial intelligence may have gotten more advanced over the years, but there’s still a lot that it can miss.

By at least knowing the foundations of on-page SEO, you’ll be able to determine if the tool you’re using is setting you on the right path.

Need a Lot of Quality Content ASAP? Order Bulk SEO Writing Services from Contenteam!

Bulk writing isn’t just about writing. It’s also about organizing the tasks and making sure that everything is done right and on time. If you need search engine-optimized affiliate marketing content that’s designed to convert, Contenteam will have the best people at your service to research and produce top-notch affiliate content that readers trust.

Order Bulk SEO Copywriting Services for Your Affiliate Content Today

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Chunks of Wisdom in Creating Affiliate Content

If you want to create quality content that readers actually want to pay attention to, keep these things in mind:

1- Don’t Be Afraid to Break the Rules

I’m a huge fan of using SurferSEO, Frase, and similar tools designed to create SEO-optimized content. But know that it’s not just about checking boxes or reaching a certain number. Based on my personal experience, their suggestions aren’t always right.

For example, algorithm-produced guidelines tell you that an 800-word blog post should be completed in six paragraphs. I actually did it once to comply with the requirements, and it didn’t look good.

Remember that you create content for people. We only take care of SEO because the search results play a huge role in whether or not you successfully drive traffic to a page or site.

2 – Remember the Goal

Affiliate marketers are essentially middlemen, so your goal is to close sales. There are numerous ways in which you can do this, but when it comes to content, your goal is to get them to click an affiliate link.

Having an idea of the general demographics of the visitors getting to your affiliate website will help in this regard. Your prospective customers will be coming from this group and you want what you write to appeal to them.

3 – Building Trust Is Important

Providing valuable information and establishing your website as an authority in your niche is important not only for your ranking but also for conversion rates. Nowadays, users tend to be warier than ever about clicking links.

As a content creator, it’s your duty to provide readers value through every article you write. If you want them to trust you, be trustworthy. This means being truthful in describing goods and services. You don’t want them to blame you if they end up being converted by your affiliate marketing campaign.

4 – Not All Affiliate Content Will Be a Winner

Sure, your audience members may not be interested in your detailed reviews of pots and pans. But perhaps something related to this may get their attention. Even if some of your writing doesn’t convert visitors as much, it doesn’t mean that it’s useless.

Some will just resonate with your audience better than others. Use it as additional information in crafting your content marketing strategy.

5 – Think About How It Can Tie Up with Other Affiliate Marketing Campaigns You’re Running

Valuable content can get you sales. But if you also have video content, social media content, and other content, why not tie all those up?

Do you know how they say that the whole is greater than the sum of its parts? It’s true here too! Even though each of your marketing channels can be successful as a standalone asset, you as a content creator must also attempt to get more from all of them.

Frequently Asked Questions

What is affiliate marketing?

Affiliate marketing is the arrangement by which a retailer gives a website or any other source of external traffic a commission for driving sales to the retailer’s page through referrals. Affiliates can do this through your social media profile, landing pages, video content, and much more.

What type of content is best for affiliate marketing?

It depends on what type of affiliate products you want to promote and on the website you’re writing it on. For example, if you’re trying to sell mobile devices, product comparisons may be appropriate.

Meanwhile, a mom blog doesn’t have to stick with a buyer’s guide or online reviews. Its owner can choose to more subtly insert links where relevant.

How do I write content for affiliate marketing?

Personally, I write first with just the audience in mind. Focus on writing something that will promote products while still resonating with your readers or customers. Then, optimize it later on for search engines by using optimization tools.

How do I become successful at it?

Write lots of high-quality and useful content. You can have one piece of out-of-this-world, amazing content for affiliate marketing, but it’s not going to stand on its own.

Will becoming an affiliate marketer benefit me?

In most cases, yes. Even business owners can help customers discover products related to their offers through product pages. A good affiliate program can help you rake in profit without investing anything in other elements of selling, such as product development.

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]]> https://contenteam.com/affiliate-content-pro-tips/feed/ 0 How to Implement Multilingual SEO and Generate Traffic From the Whole World https://contenteam.com/multilingual-seo-practices/ https://contenteam.com/multilingual-seo-practices/#respond Mon, 12 Sep 2022 08:38:29 +0000 https://contenteam.com/?p=15982 When a company faces the challenge of increasing traffic in search engines, the solution usually can be found in two

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When a company faces the challenge of increasing traffic in search engines, the solution usually can be found in two strategies: creating more optimized content and purchasing external links. In this case, some experts overlook an effective trend that can help build traffic several times faster than these classic methods – namely, the creation and promotion of multilingual sites. This can especially be useful for brands that have already peaked in local search engine rankings and have long been unable to reach their desired figures. Have you recognized your own situation here? Then be sure to read this article to the end – you’ll discover new ideas to implement in your search engine optimization strategy.

Table of Contents

6 SEO Trends Everyone Has Heard Of, and One That Is Often Forgotten

Search engines are getting smarter every year, so the rules for working with them are constantly changing. Here are the trends to keep in mind today.

1. Web Design

Website design and performance are becoming even more important. In May 2020, Google revealed new metrics that help its algorithms measure user experience: load speed, interactivity, and visual stability. Along with mobile optimization, security, and lack of intrusive advertising, these factors will largely determine the position of pages in search engine rankings. 

2. Search Intent Consistency 

As Google search evolves, the quality and volume of content accurately matching a user’s query is increasing. 

3. Voice Search

Voice content and optimization for such queries is steadily gaining popularity. According to Google, 27% of the world’s population regularly uses voice search. 

4. Video

Users’ mentality and habits are changing. Increasingly, they prefer to watch videos instead of reading text. That’s why Google moves videos from a separate tab to the main search results. 

5. EAT Principles

When assessing the quality of content for Google, these principles play a major role, especially in topics related to health, finance, and legislation. 

6. Snipplets

Properly structured information allows pages to get to the coveted zero position in the results, which guarantees a noticeable increase in traffic.

You are probably familiar with these trends and are trying to improve in each area. The problem is that the results of such efforts rarely meet expectations. 

However, there is one trend with much more potential, and we’ll talk about it below. 

Multilingual SEO: What Is the Essence and Who Is Suitable for It?

Globalization has touched most spheres of human life, and to a large extent, thanks to the development of the Internet. Businesses that have gone online may no longer be limited to a single market, especially when it comes to technology companies. 

For example, the use of new languages in content marketing and SEO helped Neil Patel to double his traffic in less than a year.

"It’s becoming harder and harder to stand out, even if you have great content. Some of the best content I’ve ever read is from sources without any brand power. But thankfully, there is hope. Currently, the international market for SEO is nearly untapped. It’s one of the biggest reasons why my traffic has skyrocketed in the past few years and why it continues to grow today."
Neil Patel
Neil Patel is one of the most successful SEO experts out there and is co-founder of NP Digital. He's an internet marketer and influencer.

The essence of international search engine optimization is to create content in other languages for the international target audience from different countries.

International SEO is great for:

  • Information businesses;

  • IT companies and startups;

  • SaaS products and online tools;

  • Ecommerce with international delivery;

  • Bloggers;

  • Digital specialists, authors, consultants;

  • Digital agencies;

  • News aggregators.

The list can be supplemented. Sometimes even small local companies are interested in ranking in several languages – for example, if their target audience consists of users from different nations. 

Multilingual SEO: To Be or Not To Be? 

Are you doubting whether to burden your team with additional tasks and start building a multilingual website? Refer to your website’s Google Analytics! According to its results, you will get valuable insights for implementing an international SEO strategy in your niche. 

Internal Data

First, study your customers’ needs. Open Google Analytics and see which regions your visitors come from. You can do this by exploring the “Audience” – “Location” tabs.

Analyze not only the location but also the language tab. Google will show you the default language in users’ browsers. Maybe your visitors are already automatically translating your content: there is interest, but the “Google translate” texts do not convince them to come back to you again or buy something. 

You can go a step further by conducting a customer survey: find out which language they feel most comfortable speaking. Study the history of orders from other countries.

If the statistics collected clearly hint that people from different countries and speakers of other languages are not indifferent to your company, give international SEO a chance by starting with one language that feels the most promising in terms of business results.

2. External Data

Look around at how competitors and the niche, in general, consider the strategy. Explore websites with similar topics and note if they have language versions and offices in multiple target countries. 

Determine which sites in your industry get external links more often. This is something that the Ahrefs tool can help with. The app review has a CTLDs distribution block – this is the distribution of top-level donor domains by country. Among them, you will find the universal .com, .net, .org, etc., but you will be able to get an overall picture of competitors’ language settings and link building strategies. 

If your competitors are mastering multilingual SEO strategy, it is better to follow their example: it means that the strategy brings results.

Market Saturation

Do multilingual keyword research and make a list of target keywords that are performing best for your website now, translate them into potentially interesting content language, and estimate the number of queries and issuance. Now it’s important to understand how in-demand and oversaturated your niche is in different languages. 

Evaluate the quality of content from the top of SERPs, the number of ad placements, and the loading speed of the sites.

It is no less important to consider the number of external links from the top pages. Here again, Ahrefs will come to the rescue: the fewer external links the competitors’ pages have, the easier it will be to get to the top with search queries through publishing quality expert content on your own site. 

Have you already found an appropriate language and target country where your knowledge and experience are very lacking? Excellent, it is better to start with this. And you are lucky if users from that region are already coming to your site. From there, constant testing and analysis of the results will help you choose the right multilingual SEO direction.

Choosing a Good SEO Strategy for Creating a Multilingual Site

So, you like the idea and are ready to implement the change? At first glance, going international seems easy, but the process has many pitfalls. Here’s a step-by-step look at all the things you need to consider when creating your multilingual website. 

First, decide if you are going to create a separate site for each specific language or just add the same content versions to an existing site and content strategy. 

Depart from the top-level domain (TLD). If your site is .us, .fr, or any other tied to a specific country, it will be pretty tough to break out with it in search queries for multiple countries.

To achieve higher search volumes, make the TLD of your website universal – .com, .org, .net, or similar. Check it on the IANA: website: country code- generic.

What if the main version of your site uses one of the national top level domains?

If your TLD is tied to a country, choose one of the options: 

Option #1. Develop separate websites for each language version. This is the most complicated method but potentially the most effective one. Register domains with a different TLD for each country in which you plan to promote your brand (there is no need to change the name). Gradually start placing links to the new domains from the main website to convey their authority. In this case, the content for each site should be approached individually: do not automatically duplicate content and the entire body of information; choose only relevant copy that makes sense for the local audience.

Option #2. Create Subdomains. This option is better to use if your digital marketing strategy considers promoting in the same country but in multiple languages. It is not as radical as creating separate sites but still requires additional resources. Consider the separate semantic core and content on such subdomains different. Links to the main domain should be placed in the footer of the home page with the company data.

Here is the initial URL structure:

What if the current version of your site uses one of the generic top level domains?

If you are the lucky owner of a generic TLD, the following structure options will work for you:

Option 1. Subdirectories.

A simple approach for promotion and implementation. It involves the creation of separate categories within the main site. Of the disadvantages – the structure of the site can become quite cumbersome, and you don’t have as much freedom when creating content for multiple languages. The main perk of such a multilingual SEO strategy is that the link weight is transferred from the main page, and you can safely use the internal linking, which is easy to implement even for a novice webmaster. Just create a separate folder for each of the target languages, as is usually done for a blog or e-commerce store.

Option 2.Subdomains. If you plan to create more than 200 pages for each language, then register subdomains. 

Creating separate domains, in this case, is justified only if we are talking about a large company with lots of content for multilingual markets.

Per Country and Per Language Promotion

You can combine these approaches to promote different languages within a single country. For example, register the domain website.us and add subdirectories: website.us/en for English and website.us/es for Spanish. 

Such a multilingual SEO strategy will allow you to adapt content to the widest audience possible and provide a comfortable experience for native speakers. However, don’t forget about its labor-intensive nature: make sure it is feasible for your business.

Technical Optimization for a Multilingual Website

Once the multilingual SEO strategy and link structures are defined, you now need to befriend the site with the search engines’ robots. It is important that search algorithms clearly understand the users the site is intended for and how well it is linked to the rest of the content. Here’s a look at the basics; more details can be found in Google help.

Here is the basic technical checklist to make your site in multiple languages shine bright on Google and other search engines.

  • The Hreflang tag is a basic requirement; this is what Google uses for language targeting. You can generate the right country code with these free services.

  • Geolocation. Subdomains and subdirectories can be linked to the right locations through the Hreflang tag or settings in Google Webmaster Tools. It is also advisable to contact the developer to set up automatic targeting based on the IP of the user and their native language (based on browser setting info). 

  • Hosting location. This is the least important factor, but if you use separate versions of the site in multiple languages it is recommended to use hosts from the target countries of your promotion.

  • Sitemap. If you create subdomains or subdirectories, update the sitemap, and add all language versions to it.

Content for Multilingual Sites: Best Practices

A sound strategy and technical optimization is half the battle. The remaining half will depend on the quality of your multilingual content. Consider the main principles to focus on while preparing content in foreign languages. 

The worst thing you can do with the texts on your site for international audiences is to make them read like automatically translated content. The proper translation projects should be orchestrated as localization by qualified professionals whose native language and local culture belong to your site’s target audience.

If you have previously done keyword research for different countries, you probably realized that the same page, but in different regions, may vary drastically in search terms.

For example, Spaniards and Mexicans search and think in different ways despite the fact that they speak the same language. Check out the video created by our editor from Madrid – Estefania Velasco:

That’s why at Contenteam, we always work with native-speaking writers and editors when providing keyword research and creating texts for GEO-based organic search and multilingual content projects. Only native speakers are fully able to determine whether or not the material will work for the proper target audience marketing-wise. 

Pro Tip: If your marketing budget is strictly limited, you can have the landing page and blog content translated and sent to a native speaker for additional proofreading.

Remember, using the same text translation for various target GEOs is highly undesirable. The most cost-efficient way for website owners to generate more traffic from new regions is to create unique content and alternate URLs. This strategy will require more time and resources but will increase search volume performance through high-quality localization. 

Contenteam’s editorial crew has been writing brilliant texts in foreign languages for 8 years. We will be glad to assist you in creating a profound multilingual content project, whatever approach you choose to develop your business. 

Contact us today!

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