20 White Papers for a Software Development Company – Informative and Educational Content
Client
The Client is a large outsourcing company operating internationally (in more than 15 countries, including CIS countries, the USA, and Western Europe).
The Client wanted to create a series of White Papers in an e-book format (for downloading).
The series covered the hottest and most discussed areas in IT, including AI, Data Science, Big Data, Cloud Computing, Process Automation, Business Intelligence and Analytics, Agile Methodology and Scrum Techniques, Distributed Computing, and Microservice Architecture.
Each White Paper was accompanied by a series of short announcements on social networks, guest posts on authoritative sites, and small, information-rich articles on the company’s blog.
How we wrote 20 voluminous White Papers for a large international IT-company, demonstrated the Client's expertise, and informationally introduced the reader to the Client's products and services.
Language: US English
Date: August 25, 2021
Category: IT
Task
To describe the actual state of various IT technologies, including conducting research and analysis, providing fresh statistics, presenting interesting, relevant facts, using a certain structure.
Requirements to White Papers
All texts must be written by a native speaker in accurate, literate US English.
Stylistics: business style without self-promotion.
100% technically correct text.
A lot of visual information required: tables, quotes, infographics, and illustrations (collaboration with the designer).
Include references to authoritative sources.
Challenges and Solutions
Challenge
Solution
Challenge
Solution
Challenge
Solution
It was decided to exclude direct advertising and CTA, as this approach
contradicted the informational style and editorial policy of the brand.
Instead, the Client’s products and services were promoted natively
as a worthy part of global practice
(e.g., by methodology).
On the series of White Papers and presentations,
Contenteam worked in tight collaboration with the Client’s marketing department.
Results
KPI reached: 400,000 words in 4 months
20 unique downloadable White Papers for high-converting lead magnets
Client’s brand awareness increased by 130%
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