A Strong Digital Presence Through an SEO-Optimized Website Content for Apollone
Client
Apollone is an innovative FinTech company that works with merchants, banks and EMIs worldwide.
It offers payment-as-a-service product, a scalable cloud-based solution that can be easily integrated into a business infrastructure to enhance efficiency.
Contenteam helped Apollone, a London-based Fin-Tech company, launch an SEO-optimized website with professionally structured content.
Language: UK English
Date: April 9, 2025
Category: FinTech
Task
Apollone approached Contenteam with the goal of strengthening its online presence and improving visibility among B2B clients. The company needed a fast and professional solution to enhance its website’s performance in search engines and ensure the content clearly conveyed the benefits of its financial solutions.
Requirements for the Project
Conduct semantic search and select relevant keywords for each page
Rewrite existing website content using a consistent, expert tone of voice
Ensure content meets the needs of a B2B audience (banks, EMIs, merchants)
Adapt to a tight timeline and provide transparent communication at all stages
Perform a final keyword audit and suggest content improvements for future updates
Challenges and Solutions
Challenge
No search engine optimization strategy for the website.
Solution
Semantic Search & Search Engine Optimization
Contenteam began by researching the niche, focusing on trends, competitors’ activities and user demands. An SEO-specialist conducted a thorough semantic search, providing targeted keywords list for all website pages to guarantee high traffic. It means that SEO-optimized pages will appear higher in the search for the main queries of potential B2B clients, which will attract more organic traffic to the website.
Challenge
Existing pages lack keywords and the brand’s professional tone of voice, so the message does not reach the target audience.
Solution
Content Rewriting
The next step was to improve the quality of the website content. Contenteam organized a team of four professionals:
- Copywriter with experience in the FinTech niche, who was rewriting the existing pages.
- SEO-editor, who analyzed keyword usage and content readability.
- Proofreader, a native speaker with a deep knowledge of the language, who made sure that the text was well-tailored for the target audience.
- Chief Editor, who was responsible for all processes and, what is important for this phase, was communicating the client’s feedback and adjusting the content together with the team.
At this stage Contenteam managed to create unique SEO-optimized text content for the website, following a professional tone of voice, which corresponded to the Apollone’s brand, and highlighting the advantages of its innovative solutions through clear and concise content.
High-quality content helps Apollone to differentiate themselves from competitors, reach their target audience through a transparent description of products, and increase brand awareness.
Keywords Audit
The project was finalized by conducting a keywords audit, using leading, trustworthy tools. Contenteam’s SEO-specialist made the final check of the texts, examining their alignment with SEO-strategy, and provided some recommendations for future improvements.
Post-SEO text audit helps assess the usage of keywords to guarantee proper indexing of the website. During this process, the specialist can give recommendations for content development, such as which pages in the future can be made larger or what topics for the blog is better to choose.
Results
SEO-optimized website was launched
Industry-specific keywords ensure organic traffic and contribute to reaching a broader audience of B2B clients
The website content was rewritten to reflect Apollone’s expert tone of voice. Now, the message is clear and precisely tailored to the needs of merchants, banks, and EMIs
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