B2B Fintech’s Next Level: Crafting Elevated Product Pages, Informative FAQs, and Customer-Centered Content
Learn how the Contenteam editorial crew was able to integrate into the fintech platform provider XARU and create expert financial content for business audiences.
Language: British English
A UK-based B2B company that provides software for expense management, virtual card issuance, and financial analytics with a high level of confidentiality.
Our main task was to write top-notch content for web pages based on an in-depth knowledge of the product. Alongside that, we had to demonstrate our expertise in content writing due to the client’s negative experience with content writers in the past.
Challenges and Solutions
Full integration into the client’s product layout.
For deep and rapid integration into the product, we gave the task to our copywriters from the UK (Scotland) to dive into the project’s mechanics. They seamlessly became a part of the client’s team with the help of online sessions with the product’s developers.
Creating content that meets the high professional standards of a business audience.
XARU, as a software provider, is a perfect match for digitally managed businesses, as the platform provides a high level of confidentiality, even among coworkers. Based on that, we created relevant content that underlined the very characteristics of XARU.
Expert content performs with financial and technical literacy.
We gave the content project to an expert editor who is a professional in financial operations. They were tasked with coordinating the other members of the editorial team – made up of British copywriters, proofreaders, and editors.