B2B Fintech's Next Level: Crafting Elevated Product Pages, Informative FAQs, and Customer-Centered Content

B2B Fintech’s Next Level: Crafting Elevated Product Pages, Informative FAQs, and Customer-Centered Content


Learn how the Contenteam editorial crew was able to integrate into the fintech platform provider XARU and create expert financial content for business audiences.

Niche: FinTech

Language: British English

Geo: UK

Website: https://xaru.io

Date: 2022-ongoing

Client

A UK-based B2B company that provides software for expense management, virtual card issuance, and financial analytics with a high level of confidentiality.

Task

Our main task was to write top-notch content for web pages based on an in-depth knowledge of the product. Alongside that, we had to demonstrate our expertise in content writing due to the client’s negative experience with content writers in the past.


Quality Benchmarks

  • B2B-relevant content for a business audience
  • Expert product content writing
  • Expert finance content writing


Content Types

  • Website pages
  • FAQ-pages
  • UX-writing

Challenges and Solutions

Service Page SEO Content Writing for a US Moving Company 

Challenge

Full integration into the client’s product layout.

Service Page SEO Content Writing for a US Moving Company 

Solution

For deep and rapid integration into the product, we gave the task to our copywriters from the UK (Scotland) to dive into the project’s mechanics. They seamlessly became a part of the client’s team with the help of online sessions with the product’s developers.

Service Page SEO Content Writing for a US Moving Company 

Challenge

Creating content that meets the high professional standards of a business audience.

Service Page SEO Content Writing for a US Moving Company 

Solution

XARU, as a software provider, is a perfect match for digitally managed businesses, as the platform provides a high level of confidentiality, even among coworkers. Based on that, we created relevant content that underlined the very characteristics of XARU.

Service Page SEO Content Writing for a US Moving Company 

Challenge

Expert content performs with financial and technical literacy.

Service Page SEO Content Writing for a US Moving Company 

Solution

We gave the content project to an expert editor who is a professional in financial operations. They were tasked with coordinating the other members of the editorial team – made up of British copywriters, proofreaders, and editors.

Editor's

Review

5/5
“As a member of a remote team, I was intrigued to become a part of the client’s regular staff and work side by side with product developers and designers. Such intense collaboration made it possible to understand the software from the inside. Besides, this project required the participation of various experts, which resulted in fantastic quality content.”
Unleashing the Full B2B Software Website's Potential with Top-Notch SEO-Optimized Product Pages, Blogs, and Social Media Content
Anna Stoyan
Chief Editor

Client's

Review

5/5
“We got what we wanted - a fully functioning website that meets our requirements. It turned out that it’s not that simple to find a reliable team for this purpose! Luckily, Contenteam was able to cope with it.”
B2B Fintech's Next Level: Crafting Elevated Product Pages, Informative FAQs, and Customer-Centered Content
XARU
Client

Results

  • We produced content for ten web pages in a month
  • We improved UX writing to a great conversion level
  • We compiled a comprehensive FAQ page to answer all the possible queries of the target audience

Want to start your project with expert FinTech content?

Contact us, and our project manager will respond ASAP!

B2B Fintech's Next Level: Crafting Elevated Product Pages, Informative FAQs, and Customer-Centered Content
B2B Fintech's Next Level: Crafting Elevated Product Pages, Informative FAQs, and Customer-Centered Content
B2B Fintech's Next Level: Crafting Elevated Product Pages, Informative FAQs, and Customer-Centered Content
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