Service Page SEO Content Writing for a US Moving Company
How we set up large-scale SEO content production for Born to Move company.
Niche: Movers
Language: US English
Geo: USA
Date: 2022-ongoing
Client
An American company that provides interstate moving services. The company runs two websites, for its Boston and for its New York offices.
Task
We had a week to create an exclusive editorial to organize a bulk content production pipeline of over 15,000 words a week.
Quality Benchmarks
- All texts are written by native English speakers
- The topics are researched in detail and cover relevant key queries
- Content production meets tight publishing deadlines while maintaining the high quality of the texts.
- Content totally complies with extended SEO requirements
Content Types
- Service Pages
Challenges and Solutions
Challenge
Lack of structured briefs for content at the beginning of the project.
Solution
At the very beginning of the project, Contenteam faced the fact that the client had no structured content tasks but needed to start publishing content urgently. We connected the Surfer SEO app to the project; it allowed us to cluster the provided chaotic semantics quickly and qualitatively, making it ready for copywriters. The editorial team consists of six authors, two SEO editors, and one proofreader.
Challenge
The client's strict editorial policy.
Solution
Another challenge for our editorial team was the brand's strict editorial policy. Authors must stick to a simple style, and there are many stop words that should not be present in the content. Our team for this project includes young US copywriters whose writing style is completely in line with the project's target audience: the same young people who don't stand still, constantly move from state to state and travel a lot.
Challenge
Optimizing the team to fit the client's tight budget.
Solution
One of the challenges of this project for us was the need to find a balance between customer requirements for quantity and quality of content and the size of the proposed budget. We allocated an exclusive editorial board to this client's project and agreed on a fixed rate for authors in exchange for large volumes. This is how we solved the issue of optimizing the client's budget for the project.
Editor's
Review
Client's
Review
Results
- We streamlined the production of high-volume content (15,000 words+) within one week.
- We cooperated fully with the SEO specialists on the client's side and set up a strict content writing schedule.
- We have written more than 100 articles for the two client sites and continue our fruitful collaboration.
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