Service Page SEO Content Writing for a US Moving Company
An American company that provides interstate moving services. The company runs two websites, for its Boston and for its New York offices.
We had a week to create an exclusive editorial to organize a bulk content production pipeline of over 15,000 words a week.
Challenges and Solutions
Lack of structured briefs for content at the beginning of the project.
At the very beginning of the project, Contenteam faced the fact that the client had no structured content tasks but needed to start publishing content urgently. We connected the Surfer SEO app to the project; it allowed us to cluster the provided chaotic semantics quickly and qualitatively, making it ready for copywriters. The editorial team consists of six authors, two SEO editors, and one proofreader.
The client's strict editorial policy.
Another challenge for our editorial team was the brand's strict editorial policy. Authors must stick to a simple style, and there are many stop words that should not be present in the content. Our team for this project includes young US copywriters whose writing style is completely in line with the project's target audience: the same young people who don't stand still, constantly move from state to state and travel a lot.
Optimizing the team to fit the client's tight budget.
One of the challenges of this project for us was the need to find a balance between customer requirements for quantity and quality of content and the size of the proposed budget. We allocated an exclusive editorial board to this client's project and agreed on a fixed rate for authors in exchange for large volumes. This is how we solved the issue of optimizing the client's budget for the project.