B2B Content - Contenteam - Multilingual Copywriting Service

Everything You Should Know About a Copywriting Agency

Nazira Konysbayeva — Fri, 21 Jan 2022 13:25:31 +0000

Think about all of the different things that require a copy in the business world: blog posts, ads, landing pages, other web pages, mailouts, etc. Generic copies rarely make it to the top search results, not to mention the lack of substantial website traffic. But what about fully structured teams of skilled writers and editors ready to take on the job? That’s the joy of working with a copywriting agency.

In today’s article, we’ll talk about the ins and outs of SEO copywriting – various positions within the team, how they work together, advantages of cooperating with professionals, stumbling blocks, and everything in between. There is a lot to talk about, so no time to spare!

Importance of Copywriting in Digital Marketing

Let’s start with the reasons to jump on the copywriting bandwagon.

Boosts Your SEO

Top-ranking websites have original, in-depth, and long-form content. This is what an SEO copywriting company will help you produce. Copywriters work closely with SEO requirements, helping them write texts that don’t need further optimization to perform well on search engines.

Makes Your Brand Recognizable

Half-empty websites look not only lacking but also close to scammy. That’s because professional-looking website design is only part of the equation.

Website content helps you establish your tone of voice – fun, serious, credible, either of or all of the above. Readers will learn to recognize your style and become more loyal (familiar brand = trustworthy brand). And for those visitors who are purely looking for information, the content will be a gateway to learning what your company does.

Makes You Money and Saves Your Money

Having established your brand and found your clients, a big part of the marketing job is done. Of course, it’s a never-ending cycle. And this is when your ever-green content comes into play – traffic of potential customers will continue coming in long after the article is posted.

If a visitor is compelled to stay on the page thanks to good content, they’re more likely to act. This wide net you cast with quality content has exceptionally good ROI.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

Leo Burnett

pioneer American advertising executive

The perfect balance of all four qualities – simplicity, memorability, noticeability, and entertainment – is hard to achieve. This is exactly why you can’t ask your average employee to write your copies. Yes, they are well-versed in the topic and understand your company’s business processes, but that doesn’t always translate well to text.

The Anatomy of a B2B Copywriting Agency

Despite the seemingly straightforward work process, a copywriting agency actually comprises multiple job titles. The idea is that having every workflow organized and interwoven with each other minimizes the time and overhead for a final product.

We’ve found that almost every project requires a team with the following structure.

Managers (Editors-in-Chief)

They are the primary contact between a client and an agency. Their job involves discussing the forthcoming project with the client and then communicating this information with the rest of the team. Chief editors give out assignments, oversee processes and deadlines, and overall, bridge the gap between the client writers+editors while keeping the spirits up of all parties.

If there are questions/edits/notes on either side, a manager is the one to convey it to the other side. Mind you, good studios might not even need it.

Writers

Are you worried that your company blog makes your readers snooze? Then here is how you avoid indifferent and dispassionate articles – professional niche copywriters. They specialize in just several topics or formats, allowing them to dive deeper and be more creative. These writers create sit-up-and-listen content and, most importantly, make it valuable for readers.

Editors

They work closely with writers to make sure they follow all specifications of the technical task, including the recommended structure, keywords, formatting, intent, overall message, etc. Editors act as a link between the writer and the editor-in-chief, sending edits to the first and final text to the latter.

Experts

Let’s say we have a technical copywriter who’s writing marketing materials like case studies, brochures, website copy, and product guides for technical/financial/other industries. While the text may be good enough, it can always be better. In our experience, the best result is ensured by a specialist with relevant, hands-on experience.

We have experts from different fields who help authors write strong copies that go beyond basic research. They can be an intermediary link at different stages – from initial project discussions to reviewing edit iterations.

Proofreaders

Proofreading is the big final check and polish before the text is sent to the client. Proofreaders look for typos, incorrect punctuation, other discrepancies in the grammar, and major inconsistencies. Generally, they do not change any of the content, especially after the text was reviewed by an expert.

All of these people play an indispensable part in creating content:

Without a smart and attentive writer, there would not be high-value text.
Without an editor, the client would have to meticulously check whether the writer followed the points of the technical task, included the keywords, and explored the topic to a meaningful extent all on their own.
Without an expert, it would be difficult to fact-check information that the editor-in-chief might not be sufficiently versed in.
Without a proofreader, there might be grammar and stylistic mistakes, especially the ones overlooked by grammar checker services.

The struggle of organizing and managing processes in a remote website copywriting agency is a whole other story, which you can learn all about in our Medium post.

From First Encounter to Finished Text: How a Copywriting Agency Works

It all starts with the client. They are the launch point of this complex mechanism of interactions, technical specifications, and the back-and-forth exchanges with the chief editor. Let’s pull the wraps off using an example.

A hypothetical client ABC wants to promote their company online. They need a competent article to publish on a large cryptocurrency portal. A semantic specialist collects keywords for ABC, an SEO specialist drafts requirements for plagiarism checks, text length, and other parameters.

Then ABC Reaches Out to a Digital Copywriting Agency

They share the technical assignment with the chief editor, who reviews the required volume of the text and estimates the approximate price bracket. Together with ABC, the manager discusses all the important details, for example, the target audience for the text – British, American, Australian, Canadian, or some other segment. This will affect the editor-in-chief’s choice of authors and editors. ABC makes the prepayment and goes on about their usual business while the agency works on the task.

Let’s Talk More About the Team Selection Process

We’ve already talked about our ground rule – to choose writers based on their specialization (even more, this point is often covered in our client case studies).

Now, for this example, the manager chooses writer(s) skilled in fintech and cryptocurrency topics. At the same time, they talk with an expert and let them know about the project and upcoming texts. Then, they select an editor and discuss optimal times to submit (if you read our Medium post, you already know about the intricacies of working in different time zones).

If needed, the manager also adds notes to the technical task for the writer. It may be something that the client talked about during a call or some personal insights).

Here Is What Happens When the Text Is Ready

The editor checks the text – whether it complies with the technical specification – and forwards it to the expert for fact-checking. There is no strict protocol for the expert, so the subsequent actions may vary. Sometimes, the expert adds a couple of examples from their own experience to liven up the text. Sometimes, they adjust or update factual statements.

Now, it’s the proofreader’s turn – they carefully check the text for errors to ensure correct grammar, clear syntax, and stylistic consistency. The chief editor looks over the final version, sends it to the client ABC, and after approval, the article can be published!

ABC then posts the article on the target page, let’s say the company’s blog, thus creating a new highway for incoming traffic and new leads.

“Every product has a unique personality and it is your job to find it.”

Joe Sugarman

sold 20 million BluBlocker sunglasses through both direct mail and infomercials

People that are personally involved in creating a product – those inside the company – can often forget how potential buyers view it. Copywriters bring in the outsider’s perspective that may have been lost during all iterations of product development. Copywriters are also very familiar with marketing concepts – like target audiences and buying personas – so they will match the tone of the text to what readers will positively respond to.

Challenges That People Don’t Talk About

The sequence of events leading up to a polished text holds a few considerations that often stay behind the scenes. Yet they are no less important than all the obvious steps. Edits, financial matters, and comments from the client are commonplace in the everyday life of an SEO copywriting agency.

Edits

This word brings up bad memories for some people. But edits don’t always sting. Usually, clients make comments that align with the pre-approved technical task, so no edits out of the left field. The editor-in-chief receives the comments, forwards them to the performers, and supervises revision.

Direct communication with the manager is easier for the client. They don’t need to think about who to address – an author, an expert, or a proofreader. The editor-in-chief will understand whose area of expertise the edits are meant for and make sure they get the note.

Estimated vs. Final Volumes

The technical task includes an approximate number of words for the future text. These numbers can be based on similar texts by competitors. This establishes the framework for the text.

Authors always follow the text requirements, but the finished text doesn’t always precisely correspond to them. The final volume, after edits, revisions, etc., can be higher or lower than expected. Therefore, after a client approves the text, the editor-in-chief will match the volume of the final article against the estimates.

This information is included in the reports (often in spreadsheets) so that all charges are transparent for the client. The total volume may be covered by the prepayment or not. And this must be taken into account from the client’s side: the prepayment amount is not the final cost of the task, so be prepared for adjustments.

Underpayments and Overpayments

Additional payments after the final approval are a regular thing, which isn’t a surprise to either party. Typically, they are not substantial: a miscalculation of 100 words is considered standard for smaller texts. It’s a different matter when the initial calculation of the volume turned out to be vastly incorrect. The editor-in-chief always discusses such situations with the client: if the text doesn’t fit the supposed budget, some parts may need to be removed from the text.

But! Good authors never resort to filler text. So, simply cutting up the text – removing several sentences from different paragraphs – will not work. In most cases, the client agrees that the extra volume adds value to the text and pays the difference.

The opposite can also be true. The prepayment may be higher than the final cost of the task. Then the editor-in-chief offers two options: set aside the amount for future tasks and avoid back-and-forth payments, or return it to the client. The first option is more common.

Is Hiring a Freelance Copywriter Worth It?

Let’s say you already agree that content creation – no matter if it’s for a blog, landing page, or third-arty publications – needs to be delegated. A business owner writing blog articles is, of course, commendable but also excessive. Now, the question is who to delegate it to.

Should you give the task to a freelancer or contact a copywriting studio? All clients have their preferences, but we tried to gather unbiased pros and cons of working with both. To start off, we’ll look at freelance copywriters and their contributions to business operations.

You can find copywriters on platforms like Upwork, social media like LinkedIn, personal connections. There are versatile authors, but we’re mostly interested in those with niche expertise. But in either case, the key elements of cooperation stay the same.

Pros

More affordable. At least, in most cases. You pay the person right away and pay for only one service – writing. No editing, proofreading, fact-checking. That said, an experienced copywriter can be expensive, with the starting rate of $75+ per 1000 words going into hundreds.

Fast results. You can often bypass the contract stage and simply agree on the terms of cooperation. The writer receives the advance payment and starts writing. Assuming that you find a competent author quick enough.

Flexible adaptation to your requirements. You will introduce a new member to your project so that they produce precisely the kind of content you need. Over time, you may be able to achieve efficiency and closeness. Many believe that this will minimize factual mistakes (whether you agree with this statement is up to you).

Cons

It’s hard to find a good writer. Yes, there are numerous services with thousands of copywriters. The one we mentioned, Upwork, features 55 thousand writers. A good writer who: a) understands your field, b) follows deadlines, c) is a good communicator, d) submits genuinely good articles, these workers are rare. There are few professionals, and since they know their worth, they charge a lot. That is, the main advantage of working with freelancers – the low rates – becomes a disadvantage.

Unreliable quality of articles without an editor. Even talented writers need an editor and proofreader. This becomes especially important as you scale up your content production. Bear in mind that the cooperation of authors and editors can extend your content budget.

Flexible adaptation to your requirements. You will introduce a new member to your project so that they produce precisely the kind of content you need. Over time, you may be able to achieve efficiency and closeness. Many believe that this will minimize factual mistakes (whether you agree with this statement is up to you).

A lot of effort. You need to spend your time looking for the right author and communicating with them. And, most likely, that time can be spent otherwise – improving your product/service, expanding business operations, etc.
Clients also note the following inconveniences: freelancers are notorious for disregarding technical tasks – they simply ignore some requirements. This increases the number of iterations and edits and the time it takes to create one text.

Are Agencies Better Than Freelancers and In-House Writers?

Let’s talk about a freelance copywriting agency, shall we? Not to be confused with individual freelancers covered in the previous section. There are also a few things to be said about agency vs. hiring a full-time writer. However, freelancers and writers on staff are similar, so we’ll mainly focus on agencies.

As we talk about a copywriting agency (company, studio, etc.), we are referring to a team of writers, editors, experts, and an editor-in-chief. Here is why many clients prefer when the chief editor from an agency forms a team specifically for the project in hand.

5 Factors Pushing Companies to Work With an Agency

Delegated selection process (among everything else). The editor-in-chief will do it for you – assemble the team (of Avengers, if needed) that perfectly matches your product offer, topic, format. As you can guess, subsequent content creation stages are also covered.
Consistent quality. Each text is created by a whole expert team. Before making its way to the client, it goes through several checks by an editor, proofreader, and expert. By the end, you have an excellent product in terms of content and SEO requirements.
Ease of communication. Clients and writers don’t speak the same language. Not always literally – they sometimes don’t understand each other. Clients may not know the specific terms to explain what they need, while writers may not be able to solve crises and respond to complaints. A manager can handle both sides.
No need to explain technical requirements. An agency is a well-oiled machine where members learn how to understand each other on the fly. All you need is to find your groove with the chief editor – that’s easier than training multiple people on staff.
There are guarantees. Studios always strive to develop long-term relationships with clients and value their reputation. Should any disputed situations arise, they will be resolved peacefully. Plus, there is a contract.

One additional note about edits: freelancers don’t view edits as a priority. They are much happier to work on another text (possibly, from a different client). It sometimes takes a lot to convince them to revise. With an agency, on the other hand, an editor-in-chief will ensure that you receive the text with all the corrections at the agreed time.

“Good writing is about telling the truth.”

Anne Lamott

progressive political activist, public speaker, and writing teacher

Competent writers don’t need to embellish or overstretch facts. They are skilled enough to look at a product or service and figure out exactly what features to highlight. They will be kind and gracious, but it won’t involve misleading readers into buying. Quite the contrary – it will involve presenting the truth in a way that will persuade you to buy your own product.

The Point of Congestion

Price. Yes, the best copywriting agencies usually have higher rates than individual copywriters. But there is a good reason for that – you’re paying for an entire up and running editorial team. Should we remind you that you get a well-written text by a competent author, checked by an editor for SEO requirements, fact-checked by an expert, and proofread for grammar?

The price you pay for streamlined processes is worth it, not only in theory but also according to our clients. See for yourself – just send us an email or a message to the chatbot, and our editorial team will quickly get the process started.

Hottest Copywriting Niches in 2022

Simply put, the ratio of demand to supply makes a niche hot and fresh. Though the same niche can have variability – depending on clients to clients and projects – some fields are notoriously competitive. That is, there are many companies fighting for consumers’ attention and not many qualified copywriters to make attention-worthy content.

Let’s talk about two prime examples – fintech and IT.

Financial Copywriting Agency

The fintech market can be segmented into API, AI, blockchain, distributed computing big data, process automation, etc. And in each category, there is a need for sharp, relevant content. This search calls for a dedicated remote crew, the one assembled based on the project’s requirements to write:

White papers
Case studies
Press releases
Interviews
Presentations for investors
Price predictions
News
Educational materials

If you operate in this business segment, rest assured knowing that we speak your language. But most importantly, we also speak the language of your audience, be it retail clients or large corporations.

IT Copywriting Agency

Experts have never been as optimistic about digital market prosperity as in 2022. Gartner analyzed the sales by thousands of vendors across the entire range of IT products and services and forecasted a 5.1% growth in spending this year. So, if you haven’t already invested in IT content, it’s not too late.

There are overlapping types of content between fintech and IT, so let’s only name the ones we haven’t already mentioned:

Product use cases
Landing pages
Expert blog articles
Ebooks
Pitch decks
Guest posts
Push notifications

Сopywriting Services for Small Businesses

It’s possible that these past two years have made a long-term dent – many are still dealing with supply chain disruptions and even closures by policy mandate, downward demand shifts, and health concerns. Small businesses can’t rely on the brand carrying them through these tough economic times. We found that making strategic efforts to grow online is always worth a try.

As you remember from our discussion on freelance and in-house writers, they can be more pain than gain. And even if you convince your employee to write something for you, it may not render the results you want.

The latest reports show that over the past 12 months, the number of internet users has grown by about 8%. So, whether you’re looking to attract local customers or anywhere else on the globe, your audience is online. This is where you should channel your message and expertise – online.

As a small business with a small team (at least, for now), you’re probably used to outsourcing talent. And since content production is not like a building contractor or network provider, you don’t need a ‘copywriting agency near me’ – we can work with you wherever on Earth you are.

“Copy is a direct conversation with the consumer.”

Shirley Polykoff

one of America’s best-known copywriters

Copywriting drives a lot of knowledge from customer service. World-class customer service is about treating humans like humans, and so is copywriting. For example, еhe goal of both is to answer the customer’s need and make them feel heard.

What Makes Great Copies: Top Copywriters in the World and Our Approach

Eugene Schwartz, who famously worked only three hours a day (a dream come true), once said: “I write with my ears.” He wasn’t talking about the rhythm or musicality of text. Schwartz was talking about listening. To a client – what makes the product unique, who it’s for, etc., and to customers – what they need. Then the copy writes itself. That has been Contenteam’s method from day one – closely working with clients (messages, calls, interviews) and being the reader’s friend.

Victor Schwab was one of the first copywriters to talk about calls to action. Without making it too intense, we sprinkle in CTAs as advice. After all, you shouldn’t expect readers to pick up barely noticeable suggestions – if you want them to click a link in an email to read your latest blog post – you have to put yourself out there.

Lastly, David Ogilvy has a blunt yet truthful quote: “The consumer isn’t a moron”. Users want respect. That means giving them the right information to make up their minds, ditching the condescending tone (even if you know more than them), and not resorting to trickery. Basically, the attitude you show to the audience is what you’ll receive in response.

Final Takeaway

Here is a brief overview of what you should know about a web copywriting agency:

Tasks coordination happens between a manager from an agency and a representative from your company. This is a much better way to communicate than with all contributors separately.
Once an agency sets up a team specifically for your project, they will get up to speed with your brand or business.
There are (usually) many skilled individuals on hand. Their minds are fresh and always moving, and their exposure to a wide variety of businesses and industries provides them with a unique perspective.
There is a negotiable price in place that depends on the task specifics.
Writers and experts are responsible for research and fact-checking, while editors and proofreaders are responsible for errors and SEO requirements.
Their minds are fresh and always moving, given that they are exposed to a wide variety of businesses and industries.
An agency handles (and pays) for its own tools and training, relieving the need for additional expenses from the client’s side.
By partnering long-term, relieving the need becomes an extension of your company. Down the line, knowing the nuances defining your field and business speeds up content creation.

Need high-quality content on a consistent basis? Then let us become that invaluable extension of your brand and show you that content is indeed king. All the benefits discussed in this article were pulled from our experience. So, it’s not just a baseless list – it’s something that Contenteam is happy to provide for your business.

FAQ

What are copywriting services?

It refers to a company that produces informational and/or persuasive marketing and promotional materials. A third-party copywriting agency allows businesses to delegate the task of content creation, including writing/editing blog articles, ad copies, landing and sales pages, newsletters, product descriptions, etc. Just like other types of outsourced work, these agencies draw on the niche skills of experts in certain fields, not necessarily present in the client’s core team.

How does a copywriting agency work?

From the client’s perspective, the process is straightforward. They approach a copywriting agency and start communicating with the project’s manager (editor-in-chief). They discuss the specifics of the task, deadlines, and rates, and the bulk of the work commences after the prepayment. Once the text is finished, they review it, discuss edits with the manager (if necessary), and approve the work.

Internally, there are many more processes going on. The chief editor assembles the team specifically for each project and not only communicates all important information from the client but also coordinates the work of everyone involved. This includes writers, editors, experts, and proofreaders).

How to get copywriting work?

Freelance copywriters can sign up on online platforms like Upwork and update their LinkedIn profiles. Alternatively, you can join our editorial team. Send us your CV and cover letter, and let’s talk!

How to pitch copywriting services?

Whether you’re the one doing the pitching or the one receiving the pitch, we can all agree that sending out mass email pitches will never work. Here is a recipe for copywriting success: take the time to do the research, convey the value you can contribute, show your differentiator, and don’t be entitled.

How much does it cost to hire a copywriter?

The cost can be anywhere from $25 to $25,000 per page. Of course, you don’t have to fall on either extreme. But if you consider hiring a freelance copywriter at the lower rate range, keep in mind that there won’t be editors/proofreaders/experts included in the price. All-in-one website copywriting services usually offer a better value for money.

What are technical copywriting services?

Technical copywriting services can create readable content on highly technical subjects, such as IT. These tasks require in-depth research and often – practical experience (which is what experts are for). And no matter how complex the topic is, a technical writer’s goal is to package it into approachable content – after all, most types of content are meant for casual readers and not industry experts.

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We Are Heading Into 2022 Content Season With Some Great Results

Alexandra Shestopalova — Mon, 10 Jan 2022 16:56:19 +0000

The last quarter of 2021 was a productive one for Contenteam in terms of projects as well as reviews. We created our Clutch profile earlier in the year, and we’ve been earning positive feedback and high-quality scores nonstop ever since.

Contenteam Closes Out 2021 With a Five-Star Review

All that feedback helped us earn a Top B2B Company award from Clutch for the year 2021, and we continued to get great reviews even after that. Today, we’ll be talking about how we ended the year right with our latest five-star rated review.

We were engaged by a custom software developer to write marketing materials that talked about the different niches of the IT industry. We focused on quick article production without compromising on the quality of such highly technical topics.

The workflow we implemented focused on getting approval for layout first before writing any of the content. This allowed the more rigid part of the process to be completed quickly and gave our team the flexibility to adapt to any later changes.

We were always a step ahead of the game, which suited our client quite well. This, of course, resulted in the five-star review above and another big point for our bid as a top company for the year 2021.

In fact, because of the consistent quality of the scores we’ve been receiving since creating our Clutch profile, other platforms have been taking notice. For example, a B2B resource, Top Design Firms, included us in their list of top 100 digital marketing companies.

There’s probably no better energy to start a new year with than what we have going right now. These reviews and the subsequent rankings and awards they lead to are a great morale booster for the team. They also provide us with valuable momentum heading into the next year.

We now have a baseline of expectations to meet in terms of quality and feedback. Clients who find us through these reviews will expect the excellence they read about. It’s a challenge that we look forward to as a team and will do our best to exceed.

If you want to learn more about the services we offer, feel free to explore our website. You can also talk to our team directly and schedule a free consultation. Contact us by filling out our contact form. Let’s begin working together on your project as soon as possible.

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7 Ways To Create a More Appealing Marketing Strategy for an IT Company

Nazira Konysbayeva — Mon, 20 Dec 2021 15:20:53 +0000

“Becoming a developer” is the new “becoming a banker”. The profession is fairly new, in-demand, and well-paying. Businesses are lining up for talented developers, and as of 2021, the global talent shortage of qualified IT workers is 40 million.

The companies are ready to offer work flexibility and decent pay. It would seem that with such great terms, high demand, and respect around the profession, IT services don’t need further promotion. However, supply increases along with demand. The industry is known for tough competition, as well as numerous newcomers. Everyone hoping to fit in needs to stand out – especially if you are promoting a remote developing team or agency, you need to articulate the advantages clearly.

This guide will explain how to do it the right way, what channels to use, and what trends to focus on. Also, check out examples from strong players for inspiration!

Market Research: Development and IT

Before implementing any marketing activity, you need to research the market and competitors. This will help you understand what niche is more profitable and what advantages you should emphasize the most.

Start by analyzing your closest competitors: teams that work for your target audience, stand on about the same level of popularity as you, promote their services in the same area, and, of course, offer similar services.

Analyze each team based on the SWOT model:

Strengths
Weaknesses
Opportunities
Threats

Apply this model to your company as well. Thus, you will make an objective comparison between yourself and other businesses and create a unique selling proposition. Some of the important questions to answer are: “What makes us better than our competitors? Why would people choose us specifically? “

Itransition, for example, emphasizes its impressive track record in international projects.

Kandasoft focuses on digital business transformation.

Kodius promises seasoned veterans that will solve customer problems.

In terms of positioning, it’s also important to keep track of the industry as a whole:

There are almost 27 million software developers worldwide, and there will be 27.7 million by 2023 and 28.7 million by 2024.

61% of HR professionals say that their biggest challenge is finding qualified developers.
Global IT spending is projected to exceed $4.5 trillion in 2022, up 5.5% from 2021.
Over the next ten years, the number of developers is expected to increase by 75%.
Tech startups raised $100 billion in investment just in Q3 2021.
46% of companies charge less than $20,000 for a basic development project. For general utility tasks, 61% of firms ask $20,000-$40,000.
53% of developers consider adapting to changing client requirements their biggest challenge. 17% of respondents mentioned continuous performance and load testing management. And 13% mentioned finding and hiring the right developers.
As for the types of projects, developers work on enterprise applications (84%), solutions for business process automation (53%), e-commerce products (38%), Big Data tools (30%), CRM (15%), and training programs (7%).
The leading industry trends are artificial intelligence (69%), blockchain (56%), Internet of Things (47%), Big Data (31%), cloud solutions (28%), augmented and virtual reality (26%), and cybersecurity (24%).

Strategies for Promoting Remote Development Teams and Agencies

Generally speaking, online promotion is the only viable strategy for developers. Offline channels can only be somewhat effective if you’re focusing on local businesses. This includes advertising in print media, on TV, outdoors, industry events to get contacts of potential customers.

The main advantage of development services is that they are not tied to one location. The only limitation is the language of client communication, nothing else. And if the team can communicate in different languages, the scope of potential clients expands further. Although communicating in English is the default for both developers and businesses. Fortunately, now there are many services providing legal and accounting solutions for international cooperation. So, the coverage only depends on the company’s goals and an effective marketing strategy.

It’s safe to assume that any IT company would want to work with interesting projects, loyal clients, and profitable solutions. Let’s take a look at tried and tested strategies for promoting IT services and finding these clients and projects.

Contextual Advertising

It’s practically impossible to look at a business and determine that it needs software development services. A clear demand is easier to work with.

Contextualadvertising in search engines allows you to display ads for relevant queries. For example, “app development” or “developer for business”.

Pros	Cons
The link to the landing page is guaranteed to be at the top of SERPs	Ad placements can be expensive because of high competition
No need to work on search engine optimization	Requires professional help to set up campaigns
You can narrow down audience targeting to the relevant services	Risk of click fraud by malicious bots
You already have potential customers that might be interested in the offer, you just need to convince them to take action

Website Promotion

Building and promoting your website is a must. It’s where you drive advertising traffic and collect leads. A website ultimately helps to improve your position in the search results for the long term. Maintaining an expert blog will help you get there. Fill the website with valuable, high-quality content, optimize for keywords you are interested in, regularly add new content. If you need a pro team for content creation, get in touch – we will be happy to help

Good material will build organic traffic gradually. One tactic to speed up the process is smart link building, which we will talk about later.

Pros	Cons
Relatively inexpensive	Organic promotion takes time and requires continuous effort
High-quality content will establish trust with the audience and increase conversion	Only top-quality content has a chance at the top, and you need a lot of resources to produce it
Your website belongs to you, so you don’t have to worry about it being blocked or deleted

Social Media and Targeted Advertising

Social media brings you closer to potential customers. This is where you can establish strong relationships: talk about behind-the-scenes of the company, employees, challenges, and wins. Experiment with different formats and reach new audiences. Ads will strengthen your organic presence and help you build a substantial subscriber base faster.

Pros

Cons

Freedom of expression and creativity

You are dependent on algorithms and updates

Collects hot leads and warms up the audience

Slow organic growth

Builds loyalty

Requires constant effort and experimenting

You can rely on customer support for certain issues

Guest Posting

Useful content isn’t only limited to a blog format. Your options include guest posting, expert commentary for industry media, and in-depth material with restricted access to collect leads.

The strategy attracts potential customers, builds loyalty, and brings quality links. Links incidentally affect the position in the search results (in a positive way).

Pros	Cons
Builds trust and expert status	You need to negotiate with each site separately and adapt to their requirements
Covers a potentially interested audience	It often takes a long time to get approved – up to several months
Material posted on high-traffic sites is more likely to reach the top of search results	Media websites usually close external links from indexing or refuse to add them at all
	Content can be removed or altered without notice Many resources charge a publication fee, which sometimes is unreasonably high

Catalogs and Business Review Websites

Before purchasing or hiring, customers often turn to rating aggregators. This way, they can assess the quality of services without bias based on independent reviews and specialist recommendations. That is why it is beneficial to register your business in catalogs, take part in rankings, fill out cards on relevant resources and review aggregators (Clutch, GoodFirms, Provenexpert, Youteam, Upfirms). While doing so, remember to monitor user feedback. This strategy is also useful for link building.

Pros	Cons
Expands your online presence	Keeping track of reviews on dozens of sites can be difficult
Build customer trust	You often have to pay to get included in rankings
Can be a source of high-quality external links	You need to purchase extended packages from these aggregators to generate fair attention
You only fill out cards once, and they work for you indefinitely

Email Marketing

There are several approaches to this method. The first is to collect user emails, warm them up with useful content, and convert them into buyers. The second is to send offers to the base of cold contacts.

This tactic can only work if you have strong, well-written texts and embed emails into the sales funnel correctly.

Pros	Cons
The strategy has the highest return on investment	You may end up in spam
It is convenient for segmenting the audience and addressing each group with a personalized message	It’s difficult to catch the attention of recipients
Many services offer testing tools and automated statistics collection, making it easier to optimize your strategy	Email services become an additional expense
You only fill out cards once, and they work for you indefinitely	Email is becoming less popular with the rise of instant messengers

Crowd Marketing

This is the last strategy for promoting an IT company – it is meticulous but can bring surprising results. Crowd marketing involves mentioning and placing links on relevant online resources: forums, Q&A services, social media, groups and communities, blog comments, etc.

Pros	Cons
It is free in most cases	It is hard to find relevant, suitable discussions
Native advertising works well	Some websites don’t allow adding clickable links
High-quality link building	The author’s rating is often very important and takes time to build up
There is a wide variety of websites and formats to choose from

These strategies work great together. Experiment with them and choose the ones that suit your budget and align with your goals (specifically, how quickly you want to achieve it.

Marketing Trends for IT in 2022

The target audience for IT companies is businesses. Your potential customers don’t need complex terms and descriptions of advanced technologies. Their interests lie in solving specific problems: optimizing processes, increasing revenue, and scaling up. You should speak the same language as your clients and consider the context of communication. In 2022 will, it will be important to simplify, personalize, and experiment more.

We want to highlight the following trends:

The growing popularity of video content, especially short-form. TikTok continues to change the Internet culture, and by now, light-hearted, funny videos have taken over social media. Users are getting used to an informal presentation of information, and B2B is no exception. IT agencies and developers become more involved in experimenting with the format, not only expanding reach but also collecting leads.
Personalization. Research potential customers, divide them into categories based on their requests, behavior, interests, line of work, etc. Build a sales funnel for each group and create personalized content. Businesses will appreciate relevant offers much more.
Simplified communication. It can be a struggle for some developers – to move away from dull tech content full of niche terms. This format should be left for communicating with colleagues or employees. But when talking with potential clients, you need to demonstrate the value and the result, not the subtleties of the process. Simplification is the future.
Visualization. Users become less and less interested in reading because it takes longer to process text. Charts, tables, infographics, and videos will help you to hold the attention.
Building relationships. Faceless organizations are not fit for 2022. Human connection has become more valuable, which is why companies tend to show their specialists and clients, collaborate with bloggers. It is easier to build a relationship when there is a person on the other end.

Examples of Successful Development Teams: What They Did Right

Goji Labs is the highest-ranked development studio. Here is what helped the company achieve these impressive results: a simple and compelling website, a helpful blog, and high rankings on field-specific platforms.

Goji’s closest competitor, Miquido, also boasts a well-made website with social proof, such as reviews, past projects, partner logos, as well as interesting content – both on the website and in the media. The brand also has a blog on Medium.

Sidebench relies on guest posting in major business publications: Forbes, Entrepreneur, Inc., and others. They also update their own blog, where they share expert knowledge and talk about their team.

Jelvix runs a great YouTube channel – Tech In 5 Minutes. The channel talks about technologies, the development market, and their own experience. These guys also have a professional-looking website and a corporate blog.

Summary: Marketing Plan For an IT Company

The demand for IT services is growing faster than the supply. However, if you want to create a constant flow of customers, you need to present your services competently and do proper promotion.

Remote development teams and agencies can use the following strategies:

Contextual advertising in search engines
SEO website promotion
Social media posts and ads
Content marketing
Catalogs, business review websites, ratings
Email marketing
Crowd marketing

If you’re a remote software development team, then you can probably guess the advantages of a remote content agency. Just like your clients hire you for your expert solutions, our clients hire us for our expert content. Our writers have the experience to create the type of content your company needs - from blog articles and press releases to case studies and white papers. Based on original research and purposeful cooperation, we will communicate the value and importance of your products or services. Ready for the top search positions? Leave us a request, and we’ll start strategizing!

Contenteam

Сообщение 7 Ways To Create a More Appealing Marketing Strategy for an IT Company появились сначала на Contenteam - Multilingual Copywriting Service.

A Guide to Creating Evergreen Content: Tips From Professional Content Marketers

Victoria Michael — Fri, 10 Dec 2021 16:30:11 +0000

I’m going to spitball a few goals that I know you have for your website: backlinks from authority sites, a high ranking for important keywords, and loads of organic traffic. Did I guess right?

I thought so! This is pretty much what everybody wants for their website — so why are some sites successfully achieving these goals while others have to fight tooth and nail to bring in visitors?

The answer is simple: they have an evergreen content strategy.

Evergreen Content Meaning: SEO content that remains relevant to readers, no matter the season or year.

This kind of content gets its name from the evergreen tree: its leaves remain green and fresh, even in the winter! And so should your content; if your blog posts revolve around current events and seasons, you’re missing out on loads of traffic!

This isn’t to say that you can’t publish holiday gift guides and the like, but I want to illustrate how evergreen digital content can reap longer-lasting rewards. So, read on to learn why you should be making these materials, as well as to get some of our top evergreen content creation tips!

Seasonal Content vs. Evergreen

Seasonal content is only useful during a certain time of the year — and because it’s time-sensitive, there is less competition. It’s a great idea if you want to create an immediate buzz and cultivate the impression that your brand is on top of the trends. Some examples of seasonal content include:

Breaking news
Limited-time events and promotion
Holiday topics
Seasonal events, like summer vacation or the NFL playoffs

On the other hand, evergreen content generates a steady flow of traffic to your website; what’s more, because the information isn’t constantly changing, it’s easier to write about. There are tons of sources that you can research, and there’s no pressing deadline for publishing. On the minus side, because it isn’t time-sensitive, there is plenty of evergreen content about nearly every topic under the sun — meaning there is more competition.

Some types of evergreen content include:

Whitepapers and case studies
How-to guides
Listicles
Infographics
Product reviews
Glossaries
“History of XYZ” articles

Keep in mind that evergreen content examples are only applicable if they’re about topics that never go out of date. For instance, a product review of a limited-edition pair of sneakers wouldn’t be evergreen — but a review of a sneaker brand that’s been in business for 30 years will be just fine.

You need to find the right balance of seasonal and evergreen content, and there’s no one-size-fits-all formula. To find the right one for you, start with a 50/50 ratio, assess the results, and make adjustments as needed.

A Closer Look at the Benefits of Evergreen Content

Want to get the rest of your content marketing team on board with a shift towards an evergreen content blog? Just show them these benefits:

It generates more and more traffic over time. Evergreen content draws in new users long after it’s published — months and even years down the road. And if it’s an especially useful piece of content, readers might bookmark it and reread it in the future.
It goes hand in hand with social media engagement. Social media users often share content because they think it’s relevant and valuable for their followers — and because evergreen content isn’t time-sensitive, it fits the bill nicely.
It’s easy to maintain. To increase its relevance, you can come back once in a while and add updates, but it’s far more maintainable than seasonal content.
It generates plenty of natural, organic backlinks. Seasonal content could take a while to be noticed by bloggers and webmasters, at which point it could be outdated. Evergreen content remains relevant, so bloggers can share it whenever they find it, even if it’s months or years after you published the material.
It can be repurposed for other marketing activities. For instance, you could use an evergreen blog post to create an infographic or even a video! There are also endless syndication opportunities: besides publishing the content on your website, you can upload it to Medium, Reddit, Quora, and so on.
It improves your site’s overall SEO. Your evergreen material signals two things to Google: that your website has high-quality content and that you’re getting organic backlinks. This is a great way to increase your Domain Authority.

Delving Into Evergreen Content Formats

Earlier, I mentioned a few evergreen content ideas, and now it’s time to take a closer look. The great thing about this kind of content is that it’s applicable to soooo many formats.

Cornerstone Content

This is the main content on your website and might take the form of a single page, an article, or several blog posts. It consists of the most important and highest quality articles on your website: the ones that are most relevant to visitors and that you want to rank highest on Google.

Typically, these are informative, fairly lengthy articles that break down a specific topic and pull in info from reliable sources. And the end goal is to welcome readers to your sales funnel.

List of Useful Services/Tools

This is especially great evergreen content for tech companies; you can compile a list of great tools and technologies that will help your readers in their personal or professional lives. For instance, you could share your top 10 picks for online form builders. Just be sure to review the content once in a while and remove services that are outdated (later on in this guide, I’ll explain more about updating your content).

Infographics

32% of marketers use visual images as an integral part of their content strategy. And it makes sense; after all, infographics are visually appealing and a more efficient way of conveying key statistics, facts, and examples. What’s more, you can base them on articles you’ve already published, so there’s no need to do the same work twice.

How-To Guides

When most people want to learn how to do something new, they head over to Google. This can apply to anything: from something as simple as “how to fry an egg” to complex tech topics like “how to use AI in web development.”

Figure out what kinds of questions your target audience is asking, and then create a step-by-step guide showing them how to solve the problem.

Whitepapers

White papers are typically published by B2B companies, especially within the IT space. Some goals of a whitepaper might be to educate potential customers, gather leads, educate channel partners, build credibility, and publish your own studies. Because white papers are almost entirely data-driven, they require more maintenance than other forms of evergreen content, as data is constantly evolving. But it’s well worth the work: 71% of B2B buyers use white papers to help them make purchasing decisions.

“History Of” Articles

This type of evergreen content is pretty easy to maintain — after all, the history of a topic remains constant. All you have to do is add updates on occasion when there are new developments in the field. And you can easily write a “History Of” article on pretty much anything under the sun; because it’s research-based rather than insight-based, you can even assign the text to a regular copywriter rather than a specialized IT writer.

Step-by-Step Guide to Creating Evergreen Content

Creating evergreen content mainly involves finding topics that have consistent search traffic potential rather than ones that are trendy. Here’s what to do:

Step 1: Conduct Keyword Research

Evergreen content is valuable — but only if it’s acquiring and maintaining a traffic flow. And to acquire that traffic, you need the page to rank high on Google. And, as SEO 101 tells us, keywords are what make our pages visible to search engines.

You likely know all about keywords already, but the question is: how do you pick ones for evergreen content? There are four things you’ll need to do.

First, brainstorm seed keywords. In this step, you’re coming up with evergreen topics that are interesting and relevant to your audience. If you’re a tech company, your audience isn’t just looking for IT industry news. They might also want to learn terms related to software development, view guides on how to choose a dev company, or compare programming languages. So, let the ideas flow — write down whatever comes to mind, and make sure the ideas are diverse. You can always save topics for later.

Next, you’ll need to get inspiration for seed keywords. Check out competitor sites, read forums to see how people are phrasing their questions and use tools like Semrush and Ahrefs.

After that, it’s time to analyze the seed keyword relevance. It’s not worth your time to write about topics that aren’t steadily relevant; after all, that’s the antithesis of evergreen content. Instead, run the keywords through Google Trends and verify that the interest remains stable.

Here’s an example of what a stable keyword will look like on Google Trends:

And here’s an unstable one:

Both of those keywords are measured across a 5-year time period; one has huge peaks and valleys, while the other has a much flatter line.

Lastly, when choosing the keywords, you’ll need to gauge their potential. Is it worth the effort? Perform a keyword audit on a tool like Ahrefs, and check the search volume, clicks, and return rate (RR). Ahrefs even has a handy tool that estimates how many backlinks you’ll need to rank in the top 10 results on search engines!

Step 2: Create the Article Structure

Now that you’ve selected your keywords, it’s time to pick an article structure that’s best able to answer the searcher’s intent. I mentioned a few evergreen article formats earlier, but you aren’t limited to those; just make sure that the format makes sense.

Here are some examples of matching intent with structure:

Keyword	Intent	Relevant Structure
Get custom fintech software online	Transactional	List of services
How to make software in Python	Informational	Step-by-step guide/Infographic
AI in healthcare	Informational	Whitepaper/ “History Of”/Case Study

Step 3: Write the Article

I don’t really have any special tips for you in this section that are specifically tailored to evergreen writing — but if you need a crash course on writing for a tech audience, I recommend checking out some of our guides:

By the way… all of those articles are examples of evergreen content!

Step 4: Publish the Article

You’ve reached the finish line! Hit the publish button, monitor your rankings, promote your content, and make updates if needed. More on that next!

Evergreen Content Advice From a Pro: How to Highlight It for Maximum Effectiveness

After publishing your brand’s evergreen content, don’t let it get buried amid other articles on your website. If you want to get good results, you need to promote the content so that it’s immediately visible to your site visitors. Here are a few ways to do this:

Make a “Start Here” page for your website; such pages contain useful tutorials for visitors, and it’s a great place to list your best evergreen posts.
Create a homepage banner or sidebar section that highlights your evergreen content.
Integrate your evergreen content into your social media campaign.
Update your evergreen posts once in a while, so they make it back to the top of your blog page.

Now, I want to take a closer look at that last point: everybody should be updating their evergreen content on a regular basis. This doesn’t require a crazy amount of work; rather, you can add a couple of links to new, relevant studies, summarize this year’s current findings, and so on.

For instance, if you’re a tech company, certain pieces of technology might become obsolete — so if outdated tech is mentioned in an article, add an italicized note to the beginning of the article. In the note, you could explain that the tech is no longer current and mention its replacement. Make sure to include the publishing/update dates.

Example: Let’s say you’re a tech website that published an article on the best Windows antivirus apps. But one of your picks has gone out of business… You would need to remove the app from the list, possibly replacing it with a different one, and then make a note that looks like this:
Update: Our former pick, ABC, is no longer available. So, we’ve decided to update our list and add XYZ instead. This article was originally published September 2018. Updated December 2021.

Updating your content in this manner has great SEO benefits, and it’s constantly being pushed into search results. So, if you notice that your content has dropped in search ranking over time, it might be due for an update.

The last thing I want to leave you with is a quick checklist for updating your articles:

Review the title and update it if needed.
Remove outdated information and add updated information.
Include a note about the update on the top or bottom of the article (I prefer placing it at the top).
Double-check that the new section matches the tone of voice of the rest of the article.
Fix any broken links and replace outdated images.
Update internal links.
Update the CTA, if needed.

And there you have it! That’s really all you need to know about creating and maintaining the best evergreen content. Remember: seasonal content can definitely be useful and generate buzz, but evergreen is a more solid backbone for generating long-lasting traffic.

If you want to get SEO-optimized evergreen content for your blog, reach out to Contenteam! We are a full-fledged editorial team: simply tell us your goals, and we’ll conduct keyword research, choose a structure, write the article, proofread/edit it, and send it to you. All you have to do is wait for the traffic to come in and reap the benefits.

Interested in getting content for your IT or Fintech company? Just fill out the contact form below.

FAQs

What is evergreen content?

Evergreen Content is SEO content that remains relevant to readers, no matter the season or year.

What makes content evergreen?

Evergreen content is filled with information that remains stable in relevancy. This generates a steady flow of traffic to your website; what’s more, because the information isn’t constantly changing, it’s easier to write about. There are tons of sources that you can research, and there’s no pressing deadline for publishing.

Why is evergreen content effective?

There are lots of ways it’s effective: it generates more and more traffic over time, it’s highly shareable, it generates lots of organic backlinks, it’s easily repurposable, and it improves your site’s overall SEO.

Сообщение A Guide to Creating Evergreen Content: Tips From Professional Content Marketers появились сначала на Contenteam - Multilingual Copywriting Service.

B2B Content for IT Companies: How to Create a Full-Fledged Corporate Blog

Victoria Michael — Tue, 07 Sep 2021 09:09:00 +0000

Blogging is a phenomenal way for technology companies to generate organic traffic, increase their B2B leads, and establish themselves as industry leaders. According to a study from Hubspot, B2B companies that publish 11+ blog posts per month get nearly 300% more traffic than companies that publish 0-1 posts in the same timeframe. Let’s examine why:

When you start a B2B tech blog, you’ll get to inject relevant keywords into your site in a natural, non-spammy way.
Google loves fresh content, and blogs refresh your site with content regularly.
Social signals impact your search engine rankings, and a blog skyrockets opportunities for social media activity.
Blogs with quality content attract quality inbound links

So, if you aren’t prioritizing your B2B marketing blog (or if you haven’t launched one yet – gasp!), this is your sign to start! But before you assemble an editorial team and start churning out content, I’d recommend reading up on the best ways to craft B2B blog content.

B2B vs. B2C Blog Content – Is There a Difference?

You see, marketing to a business is waaaaay different than marketing to a consumer. Either way, you’re selling to a human being – but that human will change their decision-making processes depending on whether they’re purchasing for themselves or as a business representative.

In past articles, I’ve written about using emotional hooks, storytelling, simple language, and consumer-centric principles; however, that is mostly relevant to B2C marketing. When an executive is making a business decision and choosing between two products, they likely won’t be swayed by emotional elements – especially if they’re very familiar with marketing tactics. Instead, they’re going to look at the cold, hard facts.

Now, this doesn’t mean that your B2B content marketing needs to be boring! In fact, if your content is bland, boring, or forgettable, it will harm you in the long run, so you still need a solid grasp of how to create engaging texts. You just need to focus a little less on emotions and instead appeal to the reader’s logic.

Setting Goals

Please, please, please don’t jump straight to content creation without clearly defining your goals! Otherwise, you’ll waste loads of time and resources on guessing what to post. Three common goals include:

Thought leadership. If you’re a B2B company that offers highly technical services or unique products, it will benefit you to become an authority in relevant niche topics. As a thought leader, you’ll be able to answer prevalent questions your target audience has. You’ll need copywriters with strong technical knowledge, but it’s well worth it. By answering difficult questions, you’re able to build your image of authority in a specific industry, therefore encouraging your target audience to trust you – and do business with you.

Brand awareness. When I think about B2B blogs with this goal, Hubspot, Copyblogger, and Buffer come to mind. To become a household IT name, you have to go beyond just publishing simple blog posts; instead, you need to explore all kinds of tactics – from creating behind-the-scenes videos, publishing free ebooks, interviewing experts in the field, participating in virtual events, and so on.

Customer service/community building. One great way to keep your existing customers happy is to publish content that helps them use your product better. You’ll need to learn their pain points, listen to their questions, and create content that addresses their challenges. By creating this sort of resource, you’re also developing a community around your product.

Creating Reader Personas

You need to figure out who you want to attract to your blog so you can create tailored content. Here are some questions that can help you develop a persona and then craft content accordingly:

What is the reader’s job?
What industry do they belong in?
What skills do they need in order to do their job?
What are their biggest challenges?
What are they likely searching on Google?
What tools can help them do their job better?
Are they already a part of your B2B portal?
What topics will help them develop their career?
What social networks or groups are they part of?

Discovering Topics of Interest

That same Hubspot study mentioned earlier found that 93% of B2B purchases begin with an online search. You need to apply a strong SEO strategy to your content so it will actually show up in those searches.

When selecting keywords and topics for your articles, you might be tempted to focus on your product features; however, the vast majority of your audience is searching for product benefits. So, it is really effective to write blog content that uncovers, discusses and solves audience pain points.

Of course, to do that, you’ll first need to research the challenges that your audience is experiencing; this can be done through:

Viewing existing research publications
Interviewing your existing buyers
Browsing social media accounts and forum discussions

Write content that showcases your solution to these challenges, using keywords when possible.

Let’s look at DataDog, a B2B SaaS provider. I love how they title their blog posts! There are 2 parts to most of their titles: (1) a benefit that customers want and (2) the DataDog feature that fulfills the need.

It’s clear that DataDog has done plenty of research into its target audience’s pain points & used that data to create a blogging strategy.

Developing a B2B Tone of Voice

Earlier, I mentioned that B2B content needs to be written differently than B2C – mainly that there should be more of a focus on logic and tangible benefits rather than emotional draws. HOWEVER! This doesn’t mean that your content should be dry and boring – or that uniqueness doesn’t matter.

When you write like other B2B companies, you’re essentially telling your readers that your products are like everybody else’s. That’s the opposite of what you want! It’s important to develop a compelling B2B tone of voice that fits your brand – and then implement it consistently across your posts.

Take, for instance, Mailchimp. In their Voice and Tone guide, they outline that all of their copy is:

Plainspoken. They don’t use upsells, hyperbolic language, or over-promises. Fluffy metaphors and cheap plays on emotion are never used.
Genuine. Mailchimp’s copy relates to customers’ challenges and strengths, speaking to them in a warm, familiar, and accessible way.
Translational. In their words, they demystify B2B-speak, making complex subjects look simple.
Full of dry humor. They prefer to use humor that is subtle and straight-faced, yet not condescending.

Exchanging Value for Contact Details

Once you’ve gathered traffic to your blog, you want visitors to take the next step – entering contact details to learn more about your company. One great way to nurture readers down the B2B sales funnel is by offering a “next step” – perhaps a White Paper, eBook, demo, or webinar that’s related to the content they just read.

However, writing a CTA button for “next steps” is more difficult than it seems! Writing generic text like “Sign up to download an eBook on xxxxxx” simply won’t cut it. Where’s the creativity? Where’s the pull? Instead, you need to create a compelling case for your downloadable content – just because it’s free doesn’t mean the reader will want it.

Bolding this because it’s important! The best CTA buttons don’t look like blatant ads. Instead, they’re presented as a path towards valuable information discovery.

The CTA button below, for instance, doesn’t try to sell any service – in fact, it doesn’t focus on the business at all! The button is solely focused on what the reader stands to benefit: valuable knowledge on SEO.

Employing Professional B2B Blog Writers

Writing B2B content is difficult – you need to strike the right balance between engaging and factual while staying consistent with your brand’s tone of voice. And, to make things more complicated, writing IT texts is pretty challenging on its own.

So, what do you do if you don’t have an editorial team that’s up to the task? That’s where we come in! Our B2B blog writing service covers the entire process – keyword research, information gathering, writing, fact-checking, editing, and proofreading. We have specialized IT writers on our team, and we’re well-versed in creating IT content. All you have to do is share your vision with us, and we’ll work to make it a reality.

Interested in learning more? Let’s chat about it!

Сообщение B2B Content for IT Companies: How to Create a Full-Fledged Corporate Blog появились сначала на Contenteam - Multilingual Copywriting Service.

B2B Content - Contenteam - Multilingual Copywriting Service

Everything You Should Know About a Copywriting Agency

Table of Contents

Importance of Copywriting in Digital Marketing

Boosts Your SEO

Makes Your Brand Recognizable

Makes You Money and Saves Your Money

The Anatomy of a B2B Copywriting Agency

Managers (Editors-in-Chief)

Writers

Editors

Experts

Proofreaders

From First Encounter to Finished Text: How a Copywriting Agency Works

Then ABC Reaches Out to a Digital Copywriting Agency

Let’s Talk More About the Team Selection Process

Here Is What Happens When the Text Is Ready

Challenges That People Don’t Talk About

Edits

Estimated vs. Final Volumes

Underpayments and Overpayments

Is Hiring a Freelance Copywriter Worth It?

Pros

Cons

Are Agencies Better Than Freelancers and In-House Writers?

5 Factors Pushing Companies to Work With an Agency

The Point of Congestion

Hottest Copywriting Niches in 2022

Financial Copywriting Agency

IT Copywriting Agency

Сopywriting Services for Small Businesses

What Makes Great Copies: Top Copywriters in the World and Our Approach

Final Takeaway

FAQ

What are copywriting services?

How does a copywriting agency work?

How to get copywriting work?

How to pitch copywriting services?

How much does it cost to hire a copywriter?

What are technical copywriting services?

We Are Heading Into 2022 Content Season With Some Great Results

Contenteam Closes Out 2021 With a Five-Star Review​

7 Ways To Create a More Appealing Marketing Strategy for an IT Company

Table of Contents

Market Research: Development and IT

Strategies for Promoting Remote Development Teams and Agencies

Contextual Advertising

Website Promotion

Social Media and Targeted Advertising

Guest Posting

Catalogs and Business Review Websites

Email Marketing

Crowd Marketing

Marketing Trends for IT in 2022

Examples of Successful Development Teams: What They Did Right

Summary: Marketing Plan For an IT Company

A Guide to Creating Evergreen Content: Tips From Professional Content Marketers

Table of Contents

Seasonal Content vs. Evergreen

A Closer Look at the Benefits of Evergreen Content

Delving Into Evergreen Content Formats

Cornerstone Content

List of Useful Services/Tools

Infographics

How-To Guides

Whitepapers

“History Of” Articles

Step-by-Step Guide to Creating Evergreen Content

Step 1: Conduct Keyword Research

Step 2: Create the Article Structure

Step 3: Write the Article

Step 4: Publish the Article

Evergreen Content Advice From a Pro: How to Highlight It for Maximum Effectiveness

Interested in getting content for your IT or Fintech company? Just fill out the contact form below.

FAQs

What is evergreen content?

What makes content evergreen?

Why is evergreen content effective?

B2B Content for IT Companies: How to Create a Full-Fledged Corporate Blog

Table of Contents

Contenteam Closes Out 2021 With a Five-Star Review