Contenteam – Multilingual Copywriting Service

5 Ways to Grow Your Business Through SEO Copywriting

Angelica Cariaso — Wed, 14 Dec 2022 09:36:17 +0000

SEO (search engine optimization) involves boosting your Search Engine Results Page (SERP) ranking on Google, Bing, and Yahoo! This provides you with a path to grow your small business and gain traction and recognition.

It is one of the most effective and popular marketing strategies out there. To sum it up, it is a process that improves your website and online presence to boost its ranking on various search engines like Google. SEO copywriting is the process by which you write copy for search engines. You craft content that typically consists of work searchers want to read, link to, and share.

Content that gets a lot of traffic on Google but is never read is rendered useless. Similarly, having content that is compelling but has low traffic is pointless because not many users have access to that incredibly persuasive piece of writing. That is where SEO comes in. If you still need professional advice on multiple marketing strategies, GOYOU Branding is one of the best places to start. This article will tell you some ways you can improve and grow your business through SEO copywriting.

1. Fully Cover the Topic

If you want to get the most out of your SEO copywriting, work on covering every important aspect of the topic. You achieve this by covering everything a searcher might want to find on your website. Start by analyzing relevant top-ranking pages that contain the content you want to write about. Search for standard subheadings since subheadings tend to offer insights into what the searchers are looking for. Similarly, there are sub-topics among keywords, meaning you’ll find multiple keywords that fall under the main topic. Finally, the ask option will best guide you about the questions people most commonly ask, so answering those questions in your copywriting will have a great deal of positive impact.

2. Match Search Intent

Creating the right kind of content for your target keyword is crucial. Analyze and educate yourself on the search intent of a specific keyword. For instance, when a user searches for basketball shoes, Google recognizes that the user’s intent is to buy rather than be educated on its purpose. This concept is referred to as a search intern, where you evaluate the type of content Google is ranking and the content format, i.e., how-to, news article opinion pieces, and the content angle.

3. Make Reading Easy

Content that appears burdensome to read will likely be avoided. As important as it is to be creative with your words, your content piece must also be engaging. A reader is spending time reading your content and will likely proceed to read on if it catches their attention. To ensure a compelling copywriting piece, follow the ASMR formula where ASMR stands for: annotations, short sentences and paragraphs, multimedia, and reading your copy out loud.

4. Speak in the Language of Your Audience

Evaluating the type of topic is crucial not only to derive content from it but to know what method to use when choosing the type of language. This includes being educated about the terms the community you are referring to in your article use or using scientific jargon in a lighthearted article about baking. Write in a way that makes the reader understand you are educated in the niche. The core of copywriting is doing extensive research. Browse the various online communities to discover your audience’s terms, jargon, pain, problems, wants, and desires.

5. The «Inverted Pyramid» Method

The inverted pyramid method is a journalism technique where you give your readers all the essential information before providing additional non-essential details. Visually, the pyramid is upside-down, where the top layer is labeled “need to know” with an arrow facing down towards “nice to know.” Applying this format is also important from an SEO perspective because readers using search engines would likely prefer to acquire the information they’re looking for before proceeding to additional details. The way to do this is simple; answer the main question you’re targeting as early in your copywriting as possible.

The Bottom Line

Fully covering every aspect of what a reader will expect from your content will help your audience grow and will positively affect your Google ranking. Matching search intent is another method used by SEO copywriters, and it’s important because it helps pinpoint the type of content you need to create. Additionally, ensure that the content you produce is easy to read and not burdensome. It has to be compelling so that it urges viewers to proceed to stay on the website. Doing detailed research on the topic is necessary to make a compelling piece. You need to be educated about the audience, the terms a community uses, and the linguistics associated with that community. Finally, another helpful tip to make a compelling piece is to use the “inverted pyramid” method.

We hope this article proves insightful and helps you grow your business with these SEO copywriting tips. Thank you for reading!

Сообщение 5 Ways to Grow Your Business Through SEO Copywriting появились сначала на Contenteam - Multilingual Copywriting Service.

How to Create the Best Ranking Affiliate Marketing Content: The Complete Guide for 2023

Angelica Cariaso — Wed, 28 Sep 2022 10:33:00 +0000

If you’re wondering how bloggers make money by creating content, it’s through affiliate marketing. It’s very important to attract leads, grab the attention of your target audience, and generate passive income.

But it can be discouraging when you’re writing all those articles to your target audience without getting positive results. Unfortunately, it takes more than inserting links in a blog to get sales through your site.

If you want to be successful at it, you’re going to need an affiliate marketing campaign to drive traffic to the site, grow your audience of loyal readers, and get a good conversion rate. You take care of all these when you create content.

To understand what it takes to create powerful and effective affiliate marketing content, we should first cover the basics…

Feature Checklist for Every Affiliate Marketer Who Wants to Create Written Content

For clarity, there are many types of content you can create to attract a sizeable audience in your niche. You can use things such as how-to videos, visual content, various social platforms, and blog posts.

The most appropriate type (or types, you don’t have to stick to just one!) will depend on your audience and the product that you’re trying to sell. A great example would be how some vloggers in the beauty niche have an affiliate link for products featured in the video.

But since we’re talking specifically about a written article, these features must be present:

Mobile-Friendliness

Did you know that the majority of websites nowadays are accessed through a smartphone? So chances are your target audience will be reading your blog posts on these devices.

Even if you don’t have a say on what the website looks like, you can still help with mobile-friendliness by avoiding blocks of text. You can also make the content easier on the eyes by using headlines, tables, and lists where relevant.

Visual Media

Visual content is important in blog posts because it makes the text more meaningful. Let’s say you’re making a tutorial on origami. Wouldn’t it make sense to include pictures so your audience doesn’t have to visualize it in their head?

With visual media, you’ll be able to:

Make your content resonate more with your readers
Break the monotony of scrolling through text (super important for a long-form blog article)
Keep their attention longer
Improve comprehension

This doesn’t just apply to pictures. Feel free to use other forms of visual media like GIFs, videos, graphs, infographics, screenshots, and more.

Affiliate Link

Unless you want to miss out on the sales, don’t forget to use your affiliate links. These help keep track of traffic coming from you to the retailer’s website.

It’s not enough to just have them on relevant pages. Placement and frequency are both important in affiliate marketing. There’s no limit on how many links you can put on one post. But if you put too many, your audience will feel like they’re bombarded by pop-ups.

Calls to Actions (Optional)

A call to action is important in selling and achieving a direct response. If you’re going for a hard sell, you’ll want it to be clear to the reader that you want them to buy, sign up, or perform any other action you want to drive them to.

I find that a lot of writers are afraid of hard selling as they feel it could detract their audience from following their future content. But it highly depends on what you’re going for. For example, a landing page will call for a more direct “Buy Now” approach. Meanwhile, a blog post may suggest instead of directly telling.

But you don’t need a call to action every time you create content. For a listicle, you can just have the link on the heading. The same goes for product comparison. There’s no hard and fast rule here. It’s all about the purpose of your content and how you structure it.

The Secret to Any Affiliate Marketing Strategy: Quality Content

This is the base ingredient for anything that you write online. Amazing content helps you keep your readers on the page for longer. And because SEO isn’t just about using search terms in an article, it will help in this regard too.

But how do you create great written content for affiliate marketing? Consider the following:

Type of Content

Depending on the objectives of your affiliate marketing campaign, a certain type of content may be more suited. Here are just some of the many you can try out:

Product Review. A product review is great if you want to go into detail about your experience of using certain products or services. It should summarize information that you feel your reader would want to know. Make sure to include something they won’t find on official pages.
Product Comparison. Why not compare multiple products at the same time? This is a great way to highlight the features of similar products where your readers may value a comparison.
Case Study. If you want to go in-depth about how a product or software helped you, a case study is definitely the way to go. This may be especially useful if your audience values proof before investing in anything.
Tutorial. From recipes to everything else, tutorials are great if you want to insert multiple links because your audience already expects you to recommend something.
Seasonal Content. Stay relevant by creating content around major events such as Christmas, mother’s day, and more.

In many instances, content is the centerpiece of affiliate marketing campaigns. Choosing the right type can improve your odds of success. If the keyword you’re targeting indicates readiness to buy, it doesn’t make sense to lead them to a resource page.

In the same way, an audience that is still gathering information should be educated instead of pushed to buy something.

Target Audience

Knowing your audience demographics is important in all affiliate marketing campaigns. It helps you decide what you should talk about and how to relate to them. To start, you should know their:

Age
Gender
Location
Educational background
Career
Socioeconomic status
Interests and hobbies
Spending habits
Values

These factors will all give you an insight into what you should write about and how you should write about your topic. Your affiliate content should feel like you’re speaking to them directly. That would be impossible if you didn’t know who was listening to you.

For example, you’re an affiliate for a company that sells weight loss exercise programs. If your audience is more interested in gaining muscle mass, even the best landing page won’t have a good return on the affiliate marketing spend.

Readability

Unless someone is purposefully looking for a published study or book, no one is interested in big blocks of text. Regardless of their demographics, they’ll still want to gather as much information as they can, as quickly as possible.

If you want people to pay attention to your affiliate content, make it readable. If you want your text to impact their decision-making process, they should be able to understand it.

This means doing away with five-dollar words that you’ve only ever heard your English professor use. Use simple English to make everything easier to understand.

The last thing you want is for your reader to get stumped on a word while reading something on your website. You want them to be totally focused on your content instead of looking up what that six-syllable word means.

Tone

Based on what you know about the audience, should you create content that’s conversational? Would your readers appreciate it if you inserted a few jokes here and there, or would they find it annoying?

Aside from how good of a writer you are, the tone is important as well. If you’re in the medical niche, informality may prevent your audience from taking you seriously.

Structure

With search engine algorithms catching up to respond to what people actually want to see, the structure becomes even more important when you create affiliate content. This means using:

Proper headings to follow the logical succession of the post
Bullets or numbers to make lists or instructions easier to read
Short paragraphs to make the content easier to scroll (especially on mobile!)
Subtopics to break down the main topic

You should also create the content structure based on the search intent. For example, someone looking for the “best places to visit in India” is probably expecting a list.

The SEO Part: Create Affiliate Marketing Content for Search Engines

Keyword Selection

With Google Ads and the number of websites with big marketing budgets, it can be nearly impossible to rank for the top keywords in your niche. Whether you’re creating affiliate content or not, these tips will help you rank:

1. Use long-tail keywords. Long-tail keywords convert better because they’re more specific. There’s also less competition for them, so it’s easier to rank.

2. Add location. If what you’re writing about applies only to a particular place, add that to the keyword. For example, “best car insurance policies California” instead of just “best car insurance policies”. The more local, the less competition there will be.

3. Add a year. There are lots of blogs that haven’t been updated in years. Show that you’re updating yours by adding the date and year updated to the keyword.

Of course, all these things must be done along with using keyword research tools. This way, you can prioritize content that you have a chance at ranking for.

Keyword Frequency

If your affiliate topic is basketball, the word basketball and any related search terms should appear enough times for the search engine to read what your page is about. Focus on using them naturally. For maximum impact, try to use your main keyword within the first 100 words and on at least one heading.

But apart from the main keyword, try to insert latent semantic indexing (LSI) keywords as well. These are the related terms that will help add more context.

Outbound and Inbound Links

Except for landing pages where the content is all about the website, links are always important. In a case study Reboot Online wrote in 2020, pages with outbound links ranked higher than those without.

And just as getting a backlink helps boost ranking, so do inbound links. Linking to pages within your site indicates that they’re relevant and of high quality.

Tags and Descriptions

To rank, it’s not just your content per se that you have to think about. You should also make sure that the following contains the main keyword:

Title. Put it as close to the beginning as possible to make it clear to every search engine what the page is about. Feel free to add a modifier like “best”, “free”, and “guide” if applicable.
Meta description. This is your way of convincing people to read your content. Apart from the main keyword, feel free to insert other relevant terms too.
URL. This should be short. If possible, it may just be your keyword plus one or two modifiers.

Is There a Shortcut to Optimizing SEO?

Yes. Search engine optimization tools like SurferSEO and Frase do a lot to cut down the time involved in research. And from what I’m seeing, they do a great job in helping writers with no experience with ranking their content. They’re also very simple to use. Usually, it just involves:

Structuring the content in a certain way
Using a certain number of images, headings, and paragraphs
Inserting keywords

But you shouldn’t be relying on them completely. Think about it this way: would the suggestions on Grammarly mean anything to you if you didn’t know the basic rules of grammar? Artificial intelligence may have gotten more advanced over the years, but there’s still a lot that it can miss.

By at least knowing the foundations of on-page SEO, you’ll be able to determine if the tool you’re using is setting you on the right path.

Need a Lot of Quality Content ASAP? Order Bulk SEO Writing Services from Contenteam!

Bulk writing isn’t just about writing. It’s also about organizing the tasks and making sure that everything is done right and on time. If you need search engine-optimized affiliate marketing content that’s designed to convert, Contenteam will have the best people at your service to research and produce top-notch affiliate content that readers trust.

Order Bulk SEO Copywriting Services for Your Affiliate Content Today

Chunks of Wisdom in Creating Affiliate Content

If you want to create quality content that readers actually want to pay attention to, keep these things in mind:

1- Don’t Be Afraid to Break the Rules

I’m a huge fan of using SurferSEO, Frase, and similar tools designed to create SEO-optimized content. But know that it’s not just about checking boxes or reaching a certain number. Based on my personal experience, their suggestions aren’t always right.

For example, algorithm-produced guidelines tell you that an 800-word blog post should be completed in six paragraphs. I actually did it once to comply with the requirements, and it didn’t look good.

Remember that you create content for people. We only take care of SEO because the search results play a huge role in whether or not you successfully drive traffic to a page or site.

2 – Remember the Goal

Affiliate marketers are essentially middlemen, so your goal is to close sales. There are numerous ways in which you can do this, but when it comes to content, your goal is to get them to click an affiliate link.

Having an idea of the general demographics of the visitors getting to your affiliate website will help in this regard. Your prospective customers will be coming from this group and you want what you write to appeal to them.

3 – Building Trust Is Important

Providing valuable information and establishing your website as an authority in your niche is important not only for your ranking but also for conversion rates. Nowadays, users tend to be warier than ever about clicking links.

As a content creator, it’s your duty to provide readers value through every article you write. If you want them to trust you, be trustworthy. This means being truthful in describing goods and services. You don’t want them to blame you if they end up being converted by your affiliate marketing campaign.

4 – Not All Affiliate Content Will Be a Winner

Sure, your audience members may not be interested in your detailed reviews of pots and pans. But perhaps something related to this may get their attention. Even if some of your writing doesn’t convert visitors as much, it doesn’t mean that it’s useless.

Some will just resonate with your audience better than others. Use it as additional information in crafting your content marketing strategy.

5 – Think About How It Can Tie Up with Other Affiliate Marketing Campaigns You’re Running

Valuable content can get you sales. But if you also have video content, social media content, and other content, why not tie all those up?

Do you know how they say that the whole is greater than the sum of its parts? It’s true here too! Even though each of your marketing channels can be successful as a standalone asset, you as a content creator must also attempt to get more from all of them.

Frequently Asked Questions

What is affiliate marketing?

Affiliate marketing is the arrangement by which a retailer gives a website or any other source of external traffic a commission for driving sales to the retailer’s page through referrals. Affiliates can do this through your social media profile, landing pages, video content, and much more.

What type of content is best for affiliate marketing?

It depends on what type of affiliate products you want to promote and on the website you’re writing it on. For example, if you’re trying to sell mobile devices, product comparisons may be appropriate.

Meanwhile, a mom blog doesn’t have to stick with a buyer’s guide or online reviews. Its owner can choose to more subtly insert links where relevant.

How do I write content for affiliate marketing?

Personally, I write first with just the audience in mind. Focus on writing something that will promote products while still resonating with your readers or customers. Then, optimize it later on for search engines by using optimization tools.

How do I become successful at it?

Write lots of high-quality and useful content. You can have one piece of out-of-this-world, amazing content for affiliate marketing, but it’s not going to stand on its own.

Will becoming an affiliate marketer benefit me?

In most cases, yes. Even business owners can help customers discover products related to their offers through product pages. A good affiliate program can help you rake in profit without investing anything in other elements of selling, such as product development.

Сообщение How to Create the Best Ranking Affiliate Marketing Content: The Complete Guide for 2023 появились сначала на Contenteam - Multilingual Copywriting Service.

How to Implement Multilingual SEO and Generate Traffic From the Whole World

Alexandra Shestopalova — Mon, 12 Sep 2022 08:38:29 +0000

When a company faces the challenge of increasing traffic in search engines, the solution usually can be found in two strategies: creating more optimized content and purchasing external links. In this case, some experts overlook an effective trend that can help build traffic several times faster than these classic methods – namely, the creation and promotion of multilingual sites. This can especially be useful for brands that have already peaked in local search engine rankings and have long been unable to reach their desired figures. Have you recognized your own situation here? Then be sure to read this article to the end – you’ll discover new ideas to implement in your search engine optimization strategy.

6 SEO Trends Everyone Has Heard Of, and One That Is Often Forgotten

Search engines are getting smarter every year, so the rules for working with them are constantly changing. Here are the trends to keep in mind today.

1. Web Design

Website design and performance are becoming even more important. In May 2020, Google revealed new metrics that help its algorithms measure user experience: load speed, interactivity, and visual stability. Along with mobile optimization, security, and lack of intrusive advertising, these factors will largely determine the position of pages in search engine rankings.

2. Search Intent Consistency

As Google search evolves, the quality and volume of content accurately matching a user’s query is increasing.

3. Voice Search

Voice content and optimization for such queries is steadily gaining popularity. According to Google, 27% of the world’s population regularly uses voice search.

4. Video

Users’ mentality and habits are changing. Increasingly, they prefer to watch videos instead of reading text. That’s why Google moves videos from a separate tab to the main search results.

5. EAT Principles

When assessing the quality of content for Google, these principles play a major role, especially in topics related to health, finance, and legislation.

6. Snipplets

Properly structured information allows pages to get to the coveted zero position in the results, which guarantees a noticeable increase in traffic.

You are probably familiar with these trends and are trying to improve in each area. The problem is that the results of such efforts rarely meet expectations.

However, there is one trend with much more potential, and we’ll talk about it below.

Multilingual SEO: What Is the Essence and Who Is Suitable for It?

Globalization has touched most spheres of human life, and to a large extent, thanks to the development of the Internet. Businesses that have gone online may no longer be limited to a single market, especially when it comes to technology companies.

For example, the use of new languages in content marketing and SEO helped Neil Patel to double his traffic in less than a year.

"It’s becoming harder and harder to stand out, even if you have great content. Some of the best content I’ve ever read is from sources without any brand power. But thankfully, there is hope. Currently, the international market for SEO is nearly untapped. It’s one of the biggest reasons why my traffic has skyrocketed in the past few years and why it continues to grow today."

Neil Patel

Neil Patel is one of the most successful SEO experts out there and is co-founder of NP Digital. He's an internet marketer and influencer.

The essence of international search engine optimization is to create content in other languages for the international target audience from different countries.

International SEO is great for:

Information businesses;
IT companies and startups;
SaaS products and online tools;
Ecommerce with international delivery;
Bloggers;
Digital specialists, authors, consultants;
Digital agencies;
News aggregators.

The list can be supplemented. Sometimes even small local companies are interested in ranking in several languages – for example, if their target audience consists of users from different nations.

Multilingual SEO: To Be or Not To Be?

Are you doubting whether to burden your team with additional tasks and start building a multilingual website? Refer to your website’s Google Analytics! According to its results, you will get valuable insights for implementing an international SEO strategy in your niche.

Internal Data

First, study your customers’ needs. Open Google Analytics and see which regions your visitors come from. You can do this by exploring the “Audience” – “Location” tabs.

Analyze not only the location but also the language tab. Google will show you the default language in users’ browsers. Maybe your visitors are already automatically translating your content: there is interest, but the “Google translate” texts do not convince them to come back to you again or buy something.

You can go a step further by conducting a customer survey: find out which language they feel most comfortable speaking. Study the history of orders from other countries.

If the statistics collected clearly hint that people from different countries and speakers of other languages are not indifferent to your company, give international SEO a chance by starting with one language that feels the most promising in terms of business results.

2. External Data

Look around at how competitors and the niche, in general, consider the strategy. Explore websites with similar topics and note if they have language versions and offices in multiple target countries.

Determine which sites in your industry get external links more often. This is something that the Ahrefs tool can help with. The app review has a CTLDs distribution block – this is the distribution of top-level donor domains by country. Among them, you will find the universal .com, .net, .org, etc., but you will be able to get an overall picture of competitors’ language settings and link building strategies.

If your competitors are mastering multilingual SEO strategy, it is better to follow their example: it means that the strategy brings results.

Market Saturation

Do multilingual keyword research and make a list of target keywords that are performing best for your website now, translate them into potentially interesting content language, and estimate the number of queries and issuance. Now it’s important to understand how in-demand and oversaturated your niche is in different languages.

Evaluate the quality of content from the top of SERPs, the number of ad placements, and the loading speed of the sites.

It is no less important to consider the number of external links from the top pages. Here again, Ahrefs will come to the rescue: the fewer external links the competitors’ pages have, the easier it will be to get to the top with search queries through publishing quality expert content on your own site.

Have you already found an appropriate language and target country where your knowledge and experience are very lacking? Excellent, it is better to start with this. And you are lucky if users from that region are already coming to your site. From there, constant testing and analysis of the results will help you choose the right multilingual SEO direction.

Choosing a Good SEO Strategy for Creating a Multilingual Site

So, you like the idea and are ready to implement the change? At first glance, going international seems easy, but the process has many pitfalls. Here’s a step-by-step look at all the things you need to consider when creating your multilingual website.

First, decide if you are going to create a separate site for each specific language or just add the same content versions to an existing site and content strategy.

Depart from the top-level domain (TLD). If your site is .us, .fr, or any other tied to a specific country, it will be pretty tough to break out with it in search queries for multiple countries.

To achieve higher search volumes, make the TLD of your website universal – .com, .org, .net, or similar. Check it on the IANA: website: country code- generic.

What if the main version of your site uses one of the national top level domains?

If your TLD is tied to a country, choose one of the options:

Option #1. Develop separate websites for each language version. This is the most complicated method but potentially the most effective one. Register domains with a different TLD for each country in which you plan to promote your brand (there is no need to change the name). Gradually start placing links to the new domains from the main website to convey their authority. In this case, the content for each site should be approached individually: do not automatically duplicate content and the entire body of information; choose only relevant copy that makes sense for the local audience.

Option #2. Create Subdomains. This option is better to use if your digital marketing strategy considers promoting in the same country but in multiple languages. It is not as radical as creating separate sites but still requires additional resources. Consider the separate semantic core and content on such subdomains different. Links to the main domain should be placed in the footer of the home page with the company data.

Here is the initial URL structure:

What if the current version of your site uses one of the generic top level domains?

If you are the lucky owner of a generic TLD, the following structure options will work for you:

Option 1. Subdirectories.

A simple approach for promotion and implementation. It involves the creation of separate categories within the main site. Of the disadvantages – the structure of the site can become quite cumbersome, and you don’t have as much freedom when creating content for multiple languages. The main perk of such a multilingual SEO strategy is that the link weight is transferred from the main page, and you can safely use the internal linking, which is easy to implement even for a novice webmaster. Just create a separate folder for each of the target languages, as is usually done for a blog or e-commerce store.

Option 2.Subdomains. If you plan to create more than 200 pages for each language, then register subdomains.

Creating separate domains, in this case, is justified only if we are talking about a large company with lots of content for multilingual markets.

Per Country and Per Language Promotion

You can combine these approaches to promote different languages within a single country. For example, register the domain website.us and add subdirectories: website.us/en for English and website.us/es for Spanish.

Such a multilingual SEO strategy will allow you to adapt content to the widest audience possible and provide a comfortable experience for native speakers. However, don’t forget about its labor-intensive nature: make sure it is feasible for your business.

Technical Optimization for a Multilingual Website

Once the multilingual SEO strategy and link structures are defined, you now need to befriend the site with the search engines’ robots. It is important that search algorithms clearly understand the users the site is intended for and how well it is linked to the rest of the content. Here’s a look at the basics; more details can be found in Google help.

Here is the basic technical checklist to make your site in multiple languages shine bright on Google and other search engines.

The Hreflang tag is a basic requirement; this is what Google uses for language targeting. You can generate the right country code with these free services.
Geolocation. Subdomains and subdirectories can be linked to the right locations through the Hreflang tag or settings in Google Webmaster Tools. It is also advisable to contact the developer to set up automatic targeting based on the IP of the user and their native language (based on browser setting info).
Hosting location. This is the least important factor, but if you use separate versions of the site in multiple languages it is recommended to use hosts from the target countries of your promotion.
Sitemap. If you create subdomains or subdirectories, update the sitemap, and add all language versions to it.

Content for Multilingual Sites: Best Practices

A sound strategy and technical optimization is half the battle. The remaining half will depend on the quality of your multilingual content. Consider the main principles to focus on while preparing content in foreign languages.

The worst thing you can do with the texts on your site for international audiences is to make them read like automatically translated content. The proper translation projects should be orchestrated as localization by qualified professionals whose native language and local culture belong to your site’s target audience.

If you have previously done keyword research for different countries, you probably realized that the same page, but in different regions, may vary drastically in search terms.

For example, Spaniards and Mexicans search and think in different ways despite the fact that they speak the same language. Check out the video created by our editor from Madrid – Estefania Velasco:

That’s why at Contenteam, we always work with native-speaking writers and editors when providing keyword research and creating texts for GEO-based organic search and multilingual content projects. Only native speakers are fully able to determine whether or not the material will work for the proper target audience marketing-wise.

Pro Tip: If your marketing budget is strictly limited, you can have the landing page and blog content translated and sent to a native speaker for additional proofreading.

Remember, using the same text translation for various target GEOs is highly undesirable. The most cost-efficient way for website owners to generate more traffic from new regions is to create unique content and alternate URLs. This strategy will require more time and resources but will increase search volume performance through high-quality localization.

Contenteam’s editorial crew has been writing brilliant texts in foreign languages for 8 years. We will be glad to assist you in creating a profound multilingual content project, whatever approach you choose to develop your business.

Contact us today!

Сообщение How to Implement Multilingual SEO and Generate Traffic From the Whole World появились сначала на Contenteam - Multilingual Copywriting Service.

Complete SEO Copywriting Guide for Guaranteed Top Google SERP Results

Ana Resnick — Thu, 04 Aug 2022 07:09:19 +0000

Every year Google makes more than 4,500 changes to its algorithm. Of course, the basics of SEO, for example, on-page text optimization and backlink building, haven’t changed that much in the last few years.

There are a few significant SEO changes to be aware of. These elements can have a negative influence on your site’s Google ranking. Let’s talk about 5 changes in SEO that will help keep your pages at the top of Google search results.

You know that search engine optimization (SEO) is a vital digital marketing tool. Today we will tell you about the reasons for the popularity of SEO, share some best working SEO copywriting tips, and talk about professional keyword research and how to work with optimization in 2022.

Why SEO Optimization Is Important

SEO makes your website more visible, which means more traffic and more opportunities to convert potential customers into buyers.

It’s also a valuable tool for increasing brand awareness, building relationships with potential customers and positioning yourself as a credible and trustworthy expert in your field. Statistics show that SEO generates 1,000%+ more traffic than content on social media.

Search Engine Optimization for Google

Organic search plays a huge role in most companies’ websites and has long been a crucial component of the sales funnel. As we are sure you know, Google owns a significant portion of the search market. Google Search, Google Images, and Google Maps account for 92.96% of global traffic.

That doesn’t mean that other search engines don’t contribute to brand visibility – of course, they do. It’s just that Google is the undisputed leader, which means it brings in the most traffic. Therefore, its recommendations are important to follow.

SEO Content Tips for Google High Ranking in 2022

Every year Google makes more than 4,500 changes to its algorithm. Of course, the basics of SEO, such as on-page text optimization and backlink building, haven’t changed that much in the last few years.

There are a few significant updates in SEO that are worth paying attention to. There are several factors that can affect your site’s Google ranking. Ignoring these points may lead to a poor position in Google.

Let’s talk about 5 changes in SEO that will help keep your pages at the top of Google with a featured snippet.

1. Expertise, Authority, and Credibility

This is Google’s way of determining how trustworthy a particular piece of content (or the entire site) is. Expertise, Authoritativeness, and Trustworthiness, or EAT, should be the cornerstone for all of your content.

Particular attention is given to the topic of health.

For example, if you’re anti-vaccination, a fan of pseudoscientific treatments, and reviews about you on other sites are not flattering, Google may exclude your site with category pages from searches.

Google’s quality evaluators often look at other sites to get information about a resource’s reputation. Supposedly, Google can do the same thing algorithmically. Thus, reputation research should be part of the SEO audit process: what other sites say about you, whether there are positive reviews or negative reviews.

You don’t have to be an expert or opinion leader on the topic you’re writing about. However, you should target such people if you want to create content with a high EAT score.

While interviews with an expert are your best bet, there are other ways to “borrow” their authority. For example, link to the interview and quote them in your content.

2. Core Web Vitals

Google has been using page load speed as part of its algorithm for years. But in 2021, Google expanded its capabilities by introducing Core Web Vitals. This is a set of three factors that Google considers important for UX: load speed, interaction, and content stability. It doesn’t look at the quality of your text or the number of backlinks. Instead, Core Web Vitals looks at how users behave on your site.

3. The Importance of Search Intent

Google can easily measure how users interact with your site (assuming they get to the page from a Google search). For example, a user clicks on the top Google result. However, they don’t find what they’re searching for. As a result, after two seconds, they click “Back.” Again, this is something Google can measure. And if enough users react similarly to the first result, Google can downgrade that site. This is why your page must be optimized for a specific keyword and search intent.

Search intent is what a person wants to get as a result of a search. Sometimes he or she may want information on a topic. Other times, the user may want to buy something. And the more your content matches the keyword search intent, the better you will rank.

4. The Use of a Favicon

More than 50% of search results are mobile, where the favicon is not optimized. This is a big disadvantage because a good favicon can attract attention. It can get you to zero position in a very busy SERP and do it because of just one small image.

A good favicon can increase conversion to clicks by one or two percent, which is great. How does this work? Among hundreds of search results, a user is likely to notice a line with a favicon. A good, bright, contrasting favicon is guaranteed to attract attention. Even if your site is just a regular corporate blog, create a favicon for it. Your expert and useful copywriting SEO texts will attract even more attention.

5. Optimization for CTR

Whether the click-through rate is an organic ranking signal is still debated. Some SEO specialists believe that Google uses it to understand whether a user is interested in clicking on a result. Others consider CTR an unnecessary signal that does not affect ranking.

It’s true that optimization in 2022 by CTR makes sense. The higher CTR = the more traffic, Even if your rankings don’t improve.

Fortunately, you don’t have to guess what drives people to click on a certain result. Pages with high CTR most often use the following attributes:

numbers in the title tags;
unique description;
emphasis on the novelty of the content;
use of attention-grabbing terms (but no clickbait).

How To Optimize SEO Texts for a Website in 2022

So, what should you do to ensure that your content not only benefits the reader but also generates additional traffic to your pages? First, let’s figure out how to win SEO copywriting in 2022.

1. Pay Attention to Long-Tail Keywords

Long tail keywords usually have less search volume than short keys, but they can be useful. After all, they show not only what users are searching for but also why. An example of a long tail keyword would be “how to rank on Google.” A short keyword with the same value would be “ranking on Google.” Long tail keywords tend to have less search volume and, as a result, less competition. Therefore, they are easier to rank.

How Do You Effectively Integrate Long-Tail Keywords Into Your SEO Writing?

Don’t just fill your existing content with lots of long-tail keywords in the hope that it will work. Instead, act like this:

Set clear goals for your content marketing.
Create customer personas to understand their intent.
Make wise keyword research and select appropriate long-tail keywords.
Write relevant content showing professional SEO copywriting.
The goal is to naturally and effectively match keyword intent with your blog post.

2. Use Alt Meta Tags for Images

We’ve already discussed the importance of tagging images in this article, but we’ll say it again. Alt text is a brief description of an image. Alt-text has three main purposes:

Accessibility: Alt text is read aloud with screen readers to visually impaired users.
Context: When an image cannot be loaded, alternative text appears to give users context.
Search Engine Optimization: Search engines use alt text to properly index the image.

As the Internet becomes more accessible, Google’s algorithm changes as well. This means that accessible sites are given preference over their inaccessible counterparts. After all, the more accessible a site is, the greater the potential for traffic.

3. Use Keywords in Headlines, Title Tag, and Meta Description

By placing keywords in headlines, you signal search engines and users of their particular importance. Just as the table of contents gives an impression of the material’s content, keywords placed in headlines, title tags, and meta descriptions inform search engine bots.

That doesn’t mean you should put keywords where they’re not appropriate. Instead, consider the user experience first and only add keywords where they look organic. And to avoid the clutter of the same words, use keyword variations.

4. Add Internal Links

As we said before, Google considers the time spent on the page when ranking your site. A similar metric is time spent on the site.

Internal links to your other resources can help retain users. The longer users stay on the site, the further down the sales funnel they are likely to move. It also signals to search engines that your content is high quality and relevant.

Two key steps to increasing your time on the site:

Write engaging, in-depth content.
Link to relevant internal blog posts.

By linking to internal content, you force users to dive deeper into the site’s web pages. This increases the likelihood that they will interact with it even more actively (e.g., leave a comment on a blog post or share it on social media), which is good for ranking in SERPs.

5. Focus on the Most Popular Targeted Keywords

The three main phases of the sales funnel are awareness, consideration, and decision making. Therefore, focus on the top of the funnel and, more specifically, the keyword phrases that grab the attention of potential customers.

Search terms are designed to build awareness of a topic, service, or product. They engage the reader without requiring them to take immediate action. Here are examples of such specific keywords:

By focusing your keyword research on these search terms, you do two things: reach a broad audience because more general keywords have a higher search volume and attract users earlier with the search intent.

SEO Analysis Services That Won’t Ruin Expert Text in English

Let’s closely examine the SEO services that every SEO copywriter should consider using in their work.

Headline Analyzer

This is a good tool for SEO analysis of online texts. It is suitable for checking the clickability and readability of headlines. In addition, headline Analyzer tells you how to tailor your headline style to different target audiences (more emotional, intellectual, or neutral).

This free tool will analyze your headline for emotional marketing value (EMV).

Why do you need it? It’s simple. A deep emotional impact on your customers is the key to successful copywriting. It plays a special role when composing headlines because these are the phrases used to attract the attention of potential customers in the search.

The algorithm will compare the number of EMV-words to the total number of words in the headline and will predict what percentage of materials in English will be opened.

Copywritely

Copywritely can check SEO parameters, analyze content, and find and correct errors. But we are interested in two functions: checking relevance and morphology.

Relevance is determined after entering a keyword and shows the relevance to search queries. In general, the function works well and can serve a good service, but there is a nuance. The service considers the text relevant to the request only if it is present in the exact or diluted form of the key.

Morphology points out problems such as excessive use of certain parts of speech, long words, introductory sentences, and abstract adjectives. The feature will be useful for improving the text.

Airstory

This text checker app makes it easy to write content with lots of sources, data, and quotations. Just what you need for expert material! The service allows you to save all the necessary sources under subject tags and insert links in one click.

By dividing the text into separate fragments and paragraphs, which can be easily moved around, Airstory helps logically structure the content and intelligently distribute the information, greatly saving time on writing expert material.

Grammarly

This service for checking English texts helps to improve their quality in every way. All you have to do is upload your text to the system, and it will automatically check it for grammatical, syntactical, and other errors.

On top of that, you’ll get hints that will help improve the readability of the text.

Grammarly also gives good edits on missed punctuation and typos. But otherwise, trust it dangerously – stylistically, Grammarly often fails.

Let’s take Grammarly as an example to see how it works. First, take a promotional text and see what the service offers to fix. Here is the original text:

And here are the corrections that are offered by Grammarly:

There are few suggestions since the original text is already of good enough quality. But the tips the service gives can make it even better.

eTXT Antiplagiarism (Desktop Version)

This is the most effective text uniqueness checking service available today. It produces clear, up-to-date results that can be used to improve uniqueness without rewriting the entire material from beginning to end.

With Antiplagiarism, you can find and mark non-unique text fragments, create detailed reports, and set various plagiarism search parameters (search engines, passages to check, certain words, etc.).

What SEO-Checking Services Should Be Avoided

Any free tools that promise:

Reduce Stop Words

The importance of a word can change depending on the context. It can also change depending on the goal you’re trying to achieve. There is no universal list of stop words because a word can be meaningless (or full of meaning) depending on the topic or problem you’re analyzing.

That’s why all the services that suggest deleting stop words are useless. You can’t delete phrases without thinking about their impact on the context and meaning of your text specifically.

Increase Readability

Of course, there are universal rules for writing an “easy” text. You need to avoid long sentences, try not to make large paragraphs, and not abuse terminology. But in most cases, blog post readability is a subjective concept; and any service that promises to increase the readability of your text – simplifies it and may lead to losses of meaning.

Detect “Nausea”

Nausea (or spamminess) of web content indicates how many repeated words or phrases are in an article. The principle here is the same as in readability – the indicator is too subjective. Some users will find three keys in a paragraph nauseating, while others will read a text full of keywords without noticing anything.

In addition, in expert texts, where there are a lot of terms, definitions, and clarifications, it’s impossible to write them without repetitions. And if you try to pick up synonyms to please the services, it is easy to turn an already complex text into a completely incomprehensible one.

By forcing the blog post author to check the text in programs for such SEO analysis, you kill the material’s presentation style, making it unreadable for real people. And you also hurt the feelings of the native-speaking editor, who will check the text after the author.

Don’t believe me? Watch this video by our U.S. editor-in-chief and unsubscribe from such services forever!

Content Proofreading: Checklist for Proofreading the Written Text by a Native Editor

So the next blog post is ready. It follows TOV and keyword intent. Now comes the check of the SEO parameters. At Contenteam, the completed text is first read by a niche expert: they check the facts, verify the data and audit the technical part of the material. Then the article is sent to a linguistic editor in the target country, where the blog enters the market with its keyword-optimized content.

What Does a Native-Speaking Editor Always Check?

The main goal is to check the presentation of the text in terms of user intent and perception by the target audience. Native editor checks that the text does not contain unnecessary jargon, expressions with controversies that are offensive to native speakers, notes the appropriateness of the use of phraseology, and much more. It should always be done by a native speaker, not an editor with knowledge of the language.

The stylistics of the material in accordance with the guides and approved editorial policy; integration of target keyword; how appropriate the SEO content writer used title tags and phrases, both in terms of style of the material and from the standpoint of the person on whose behalf the material is written are also checked by the native editor.

SEO services are a great tool for SEO analysis of text, but they will not replace a native-speaking editor.

After all, except for the native-speaking editor, no one feels so finely and accurately all the linguistic nuances of the target country and tells you which parameters are appropriate and which are not. If you want to promote yourself worldwide but do not know where to find a native editor for your texts, you can always contact us – we will be happy to help!

SEO-Optimization of Websites in English

SEO in English comes in handy if you work in digital e-commerce or services and want to expand your clientele worldwide.

SEO in English is complicated by many nuances related to the specifics of the English-speaking marketing world, terminology, and mentality of each particular country. Any English-speaking country, be it the U.S., the UK, Canada, Australia, or South Africa, has its own peculiarities. Content team editorial will tell you how to do competent SEO promotion in English and what to pay attention to.

Who Needs Search Engine Optimization in English and Why?

Search engine optimization of your website is the best and easiest way to increase traffic. Think of optimization as google ads for a business with a long-term effect, only cheaper (if not free!).

SEO in English comes in handy if you work in retail or services and want to expand your customer base worldwide.

In general, SEO in English is useful to everyone, except for small local businesses.

The total share of sites in English is 55.7%. Can you imagine how much you can raise the coverage by duplicating the site in English and setting up English-language promotion?

SEO Features for Projects in English

The mechanism of SEO optimization for any language will be the same – first the audit, then compiling a semantic core, content creation, and, finally, link building. But search engine optimization in English still has its own characteristics – both significant and insignificant. So let’s briefly review the three key points.

1. You Will Have To Work With People, Not Marketplaces

Working through a marketplace will not work with English-language SEO – Google has long ago banned all Western marketplaces for writers, and the quality of content is strictly monitored by both experts and the audience. Therefore, the only way to set up good external SEO in English is to cooperate with bloggers, journalists, and SEO experts or to create expert content yourself.

2. You Will Have To Spend More Money

Experts say a fair and good price for English SEO content ranks $2,000-2,500 monthly. This includes the whole technical side to make the site rank higher: audits, recommendations, copywriting skills, work related to increasing the link-building of the site, and the commission of systems.

3. Content Has To Be Adapted to the Local Mentality

The mentality is perhaps the most important thing to consider when working with an English-speaking market. From the contact information you put on your site to the tone of voice you’ll use in your articles; it’s all something you’ll have to keep an eye on.

Now that we have figured out who is suitable for promotion in English and what its features are, let’s move on to work on SEO copywriting success.

Stages of SEO in English

Website promotion should always be part of your SEO strategy – it’s a logical extension of all your hard to make the site accessible to more users. But in reality, many aspects of website promotion take place off-site – from analyzing your competitors to building links. Let’s look at each stage of search engine optimization in English.

1. Niche Audit and Analysis

An SEO audit analyzes how well your online presence is developed, the first step to creating a promotion plan. The audit aims to identify as many underlying issues as possible that affect organic search performance. During an SEO audit, attention is drawn to problems such as:

errors in the structure of the site;
potential problems outside of the site;
user experience deficiencies;
gaps and opportunities in our own content.

A competitive market analysis should also be conducted. Finally, an audit is a standard procedure, essentially checking the health of your site.

A good audit is always comprehensive. It should cover both structural and content components that affect your SEO visibility, giving an overall picture of what is currently happening on the site.

Along with the SEO audit, it is advisable to analyze the niche you want to enter. Understanding what users are searching for, how search demand has evolved, and most importantly, how it will change in your segment will give you a competitive edge.

2. Gathering Semantics

Search engines need context to properly understand a query and get relevant results for it. Contexts are built using words, phrases, and other meanings and references.

Using semantics in SEO is a marketing technique that increases web page traffic by providing meaningful metadata and relevant content that can unambiguously respond to specific “people search intent”. Simply put, if you sell fresh flowers, you want a user who wants to buy fresh flowers, not listen to the band “Flowers” or buy curtains with a flower pattern.

In a good way, the compilation of the semantic core should be done by professionals. But there are several ways to help you decide on the direction. For example, by studying your competitors’ sites, you can begin to collect their target keywords and phrases, which will be a useful addition to your semantic core. Look at what headlines are posted on their sites. Then, do some Google searches and see if their organic ranking is in the top list. You can also look at Google’s recommended competitive keywords.

3. Writing High-Quality Content

Filling your site with good, useful, and relevant content is almost the most important part of the SEO perspective. Content on a site gives visitors a reason to come back, a reason to share information with friends or colleagues increases traffic, and improves search engine rankings.

The type of content you add to your site is up to you. You can blog, run promotions, upload videos, mix it with social media marketing, and more. Most importantly, don’t forget to put keywords in your articles so search engines can index you (especially in headlines, meta tags, and first paragraphs). But don’t get carried away and do it organically. Otherwise, the effect will be the opposite – the English-speaking target audience does not forgive blunt keyword stuffing.

4. Link Building SEO Techniques

Search engines look at the number of links that lead to your site, and the authority of sites that link to you. This is what link building is for.

Like compiling a semantic core, this item should also be given to professionals. But here, too, there are things you can do yourself – for example, negotiate a mutually beneficial link exchange. Find other sites and social media platforms with similar themes and send a letter to the webmaster asking if they want to exchange links. Although search engines are more sympathetic to non-reciprocal links, an exchange is a great place to start!

English-Language SEO Trends of 2022

Search engine optimization techniques continue to evolve from year to year. And any business that doesn’t want to be on the wrong side of a new algorithm or major search engine change should keep an eye on the latest trends and transformations to understand their potential impact. So, we’ve gathered for you 5 actual English-speaking SEO trends in 2022.

Mobile SEO

The most important trend is mobile search. More and more people are spending time on tablets and smartphones. If you’re doing SEO for desktops and do not mind mobile UX, of course, the ranking of the landing pages may be higher, but the ranking of mobile SERP is negligible. Therefore, focusing on mobile experience is very important and will only get stronger in terms of SEO fundamentals.

Local SEO Web Page

Don’t underestimate local search intent. Local target keyword is critical due to the ever-increasing number of zero-position search queries, for which the answers are given directly in the SERPs. In addition, many of those queries are local, so it’s important to create a robust backlink profile and get a Google My Business account.

Customer-Focused Content

Make sure to write copy that is customer-focused, not just offering up unknowable content to unknowable people. Address the specific problems your customer wants to be solved or eliminated. Don’t try to outsmart the search term – focus on the user; your site will perform better and rank better.

Video Content

As YouTube’s influence continues to grow, it’s worth remembering that your SEO strategy should include video content – with keywords and optimized for search.

Show More and Tell Less

Today, SEO is influenced by context, not just long tail keywords, commercial intent, and category pages. We live in a world where it is very difficult to stand out from the crowd. Blog posts should not only attract attention, but also convert that attention, turning a person who is just interested into a customer, and then into a regular customer.

Surfer SEO To Write Content for More Organic Traffic

Surfer SEO is a great tool for modern marketers and businesses. It allows you to research your competition, find the right particular keyword for every part of the writing process, and track your progress. The software also provides valuable search results insights into your exact industry. Surfer is a modern, fast, and intuitive tool. It’s very easy to use and it provides a lot of valuable data. We’ve been using it for a while and we’re very happy with the results.

Why Contenteam Uses Surfer SEO

The reason why we use Surfer SEO is that it allows us to do things like keyword intent research, understand competition, and track our progress. The software also provides valuable insights into what people search in every industry we work with that we wouldn’t be able to get otherwise.

Get in Touch and Be Rewarded With Content That Ranks!

Our team of professional copywriters and editors would be happy to help you with your project. We have a wide range of experience and can offer you the best possible service.

If you're interested in using our services and finding your perfect SEO copywriter, please don't hesitate to contact us.

Ask your question here

FAQs

1. What is SEO copywriting?

SEO copywriting is the art and science of writing content (for ex. blog posts) that is both keyword-rich and optimized for search engines. It is an important part of any digital marketing strategy and can help you improve your organic traffic and visibility in search engine results pages (SERPs).

2. Why is copywriting important?

Copywriting is important because it can help you improve your organic traffic and visibility in search engine results pages. By writing content that is both keyword-rich and optimized for search engines, you can attract more visitors to your website and improve your chances of ranking higher in SERPs.

3. What are the benefits of SEO copywriting?

There are many benefits of SEO copywriting, including:- improved organic traffic and visibility in SERPs

– increased brand awareness and reach

– improved customer engagement and conversions

– higher chances of ranking for your target keywords

4. How can I improve my SEO copywriting skills?

There are a few things you can do to learn SEO copywriting:

– studying the best practices for writing SEO-friendly content

– reading helpful guides and tutorials on copywriting and SEO

– taking courses or attending workshops on copywriting and SEO

– working with a professional copywriter or editor who can help you improve your skills

5. What are some common mistakes to avoid when doing SEO copywriting?

Some common mistakes to avoid when doing SEO copywriting include:

– using too many keywords or keyword stuffing

– writing for search engines instead of humans

– failing to properly optimize your title tags and meta tags

– neglecting to add alt text to images

– not including social media sharing buttons

– not promoting your content after it is published

6. What are the best SEO copywriting tips?

One of the best SEO copywriting tips is to write for your audience first and foremost. It’s important to remember that you’re writing for people, not for keyword intent only. Your blog post should be engaging, informative, and relevant to your target audience.
Use keyword intent in meta-description and title tag.

Сообщение Complete SEO Copywriting Guide for Guaranteed Top Google SERP Results появились сначала на Contenteam - Multilingual Copywriting Service.

3 Expert Rules and Lots of Tips for Hiring SEO iGaming Content Writers

Alina Sazonova — Mon, 11 Jul 2022 10:17:23 +0000

Igaming Writers

It’s about time we shared our experience in recruiting expert writers and told you how to find and test the best ones for your online casino or sports betting project. We have highlighted 3 key criteria that we have successfully used for 8 years and numerous articles.

Hi, my name is Alina. I’m an editor-in-chief for igaming content services at Contenteam. For the last 5 years, our team has been at the top of our game at selecting the best content writers for online gaming clients (including gambling and betting websites). Our content writing service handles different types of articles and content needs for the igaming industry: SEO blog articles, how-to guides, casino reviews, tutorials, quality guest posts, casino press releases, and much more.

Today I’ll share our experience in recruiting igaming content writers and tell you how to find and test the best ones for your website. We’ve identified 3 key criteria which we always use to approve candidates for the gambling niche.

Rule № 1. Experience in the Online Gambling Industry: Expose Liars!

Our first and most important advice: avoid jack-of-all-trades copywriters. Online gambling website content of excellent quality can only be written by narrowly specialized gambling content writers. They won’t simply rewrite the content from affiliate sites that they found at the TOP of Google SERPs – they’ll spend time doing their own in-depth research, segmenting relevant information about online casinos and making sure it’s all up-to-date. Such casino content authors charge way more than “general topic” blog writers, but paying for in-depth content is always worth it – it’s way better and more consistent in quality.

It is preferable (but not necessary) if your casino content writer has a practical experience in the igaming industry and sports betting. This way, they will be able to not only offer the information but also express their perspective and extensive knowledge of the business and services offered by them. Such an approach helps to attract visitors to the casino website because the material tends to be more personal and detailed.

From a reader’s perspective, high-quality content posted on gambling websites is one based on real-life stories and experiences and written by those who work closely with the igaming industry. Everyone is eager to get exclusive insights that are not solely based on reviews and could lead to a better understanding of igaming companies and their secrets to real gains.

Checklist to Create Your First Test Brief for an Igaming SEO Content Writer

Shorter, Please

The shorter the test assignment, the better. No secret here – it’ll just be easier to check. The right content length for a test is up to 1,000 words.

More Specific, Please

It’s better to assign a narrow, complex topic for a content writing test and specify strict SEO writing requirements (clear plagiarism checker parameters, several services to check the readability score and keyword optimization, etc.). This makes it easier to check whether the author is really one of the few gaming experts and ready to provide great content right away.

Edit, Please

Next on, it’s highly recommended to give at least a few small edits, even if the submitted igaming content seems to be all right. You always need to check how a potential casino content writer reacts to edit requests.

The reaction to content edits is a very important indicator and signals what to expect from the long-term collaboration. This should be examined on top of their ability to create compelling content for search engines and readers.

There have been cases when a copywriter seemed to be ready to produce content of decent quality in accordance with the brand voice and content creation guidelines. But after receiving the edits, they were quick to complain and squabble.

Is a Test The only way to confirm Whether an Author Is Experienced?

Well, it’s a pretty effective method. A test will reveal if a writer knows the industry better than any compelling CV or even examples of previous work. We’ve seen this scenario many times – content writers pat themselves on the back and send praising reviews as examples but submit material that does nothing but confuse gamers and clients.

We don’t usually hire authors on websites like upwork.com or freelancer.com – we use social media platforms and only pay for tests we’ve accepted.

What if You Have a Limited Budget and an Igaming Content Writer Does Not Fit Into It? How Can You Save Money?

One way to handle this limitation is to hire a localization casino content specialist for igaming translations and set up the fact-checking process.

The editing stage should be handled by experienced casino players who can’t or don’t want to write themselves. If that person can embody both an online gambling content editor and expert roles, they will help you save a lot on website content writing production.

Rule No.2 Location: Remember Where the Copywriter Comes From!

Let’s make it short and straight to the point: all our content is always written by native writers.

You can read more about telling the difference between a native speaker and a non-native speaker in this article.

It’s also worth mentioning that there are different varieties of English: British, Canadian, American, Australian, etc. Local slang, game descriptions, and even gambling and betting terms can vary from region to region. The most obvious example is the different terms for slots in different varieties of English.

Pro Tip: Always choose a writer from the country that matches the target region for your site content. If you can't find one, at least consider hiring a content editor from the said target region.

Rule #3 SEO and Common Sense Are a Copywriter's Best Friends!

If you prioritize on-page site SEO optimization when producing content for your project, remember that keywords should be placed naturally, even inconspicuously.

The habit of stuffing keywords into a text without meaning or added value should be long forgotten. And writers who resort to casino texts with something along the lines of “game fun to play for free a lot of bonuses” should not be on your team.

How to Ensure iGaming Content Is Well-Written Even (For Those Who Aren't iGaming Experts)?

Here are 5 points that will help you assess the quality of the online gambling articles, at least to some extent:

First Things First: No Errors

Grammar, punctuation, style – every aspect of the content written for the website should be a-ok.

Only Relevant and Verified Information

Unscrupulous authors often mention payment systems and services that no longer work or write about bonuses that have been inactive for years.

Focus On the Website’s Target Audience

When choosing an online casino, different generations have different preferences and content needs. The older audiences will appreciate the retro game design, while others will find it silly and click off the review. You need to be clear about who the text is going to be written for and tailor it to the audience of the site.

Use One Main Currency

Listing all available currencies each time you mention a game or a jackpot doesn’t do more than increasing the word count of the review. Most times, the range of currencies is not the reader’s business.

Good casino website content should include only the currency that is relevant to the target audience. If there is no benchmark, you need to stick to the major ones – dollars or euros.

Understanding Disadvantages of an Online Casino

Clients need to know about the negatives, too. No one wants to read about flawless online casinos and games because those don’t exist – on the internet or in real life. As a result, you will lose the readers that don’t trust the site content.

Links to High-Authority Websites

If an author mentions research or cites statistics, there should be a link to the source of information. Google favors content with links to authoritative sites – i.e., sites with a high citation index. In short, avoid baseless statements or reviews like “167% of respondents choose Vulcan Luck 666”.

Contenteam iGaming Content Writing Services Are Here to Help!

iGaming Content Services at Contenteam offer a team of experienced writers who can help with all your content writing needs.

Our team of native writers can help create casino reviews, blog posts, guest posts, press releases, articles on general topics, etc. We can provide content of excellent quality, well-written and optimized to achieve all growth goals for your website.

We are your one-stop shop in the world of new markets, igaming content, gambling industry, and SEO content services.

Contact our dedicated account manager today to learn more about our business services and how our team can help you and our clients and serve all the content creation needs!

Q&A

1. How can you tell if igaming content is well-written?

There are a few points to consider when determining the quality of online gambling content:

– Make sure there are no grammar or punctuation errors.

– Check that the information is relevant and correct.

– Focus on the target audience and adjust your igaming content accordingly.

– Use one main currency throughout the review.

– Mention both the advantages and disadvantages of online casinos.

– Use numbers and specific details to make the content more engaging.

– Include links to high-authority sources.

2. What are the benefits of using Contenteam’s iGaming Content Services?

There are many benefits to using our content writing services, including:

– A team of experienced writers who can help with all your content needs.

– A dedicated account manager.

– A one-stop shop for all your igaming content orders.

3. How to select the right igaming content writer for my business?

When looking for a content author for your project, it is important to consider their experience, style, attentiveness, and ability to perform thorough research.

Сообщение 3 Expert Rules and Lots of Tips for Hiring SEO iGaming Content Writers появились сначала на Contenteam - Multilingual Copywriting Service.

Addressing the B2B Digital Challenges: Work Ethics and Rules Established in Contenteam

Nazira Konysbayeva — Fri, 03 Jun 2022 06:28:36 +0000

What B2B companies think of themselves and how audiences view them has never been larger. Companies may think that they know what the customer needs but fail to transform their effort from something abstract to something actionable. For example, 88% of businesses believe it’s important to have a 360-degree view of customers across channels and platforms, but only 15% have a unified system to gain insights from customer data.

At this point, positioning yourself as a customer-centric business is seen as yet another sales tactic. That is unless you prove to adapt based on evolving customer behaviors, expectations, and preferences.

We’d like to share our approach to improving customers’ digital experiences – and how integrating technology, processes, and people help us achieve that.

Defining Customer-Centric Businesses in 2022

Customer-centered transformation is becoming more profound. 88% of customers say the experience a company provides is as important as its products or services. Let that sink in. The experience you deliver is as important as what the customer buys.

Like in any relationship, customers navigate business relationships based on whether their interactions with a company are easy and enjoyable. And even B2B collaborations demand a thoughtful, personal touch.

Of course, it’s somewhat ironic to talk about customer-centric businesses in abstract terms since we’ve just mentioned this as a reason for criticism. So, let’s define specific actions that make businesses customer-centric. Harvard Business Review writes:

Operationalize customer empathy

Hire for customer orientation

Democratize customer insights

Facilitate direct interaction with customers

Link employee culture to customer outcomes

Trust is also a key component. By its nature, customer trust is a customer-centric process, so it makes sense to focus on one for the sake of the other. Edelman suggests that businesses follow these core tenets:

Demonstrate tangible progress. Show how your systems work and how you deliver on your promises, all the time and with competence.

Focus on long-term thinking. Solutions can’t default to short-term gain.

Provide credible information. Operate based on thorough, well-reasoned arguments and strong evidence.

Roadblocks to B2B Digital Experiences and Our Solutions

Moving on to our experiences with customers’ digital experiences, we want to talk about solutions that worked. At Contenteam, we decided to break away from a product-focused or sales-driven culture by adapting our operational capabilities to what the customer needs.

1. Collaborating Across Time Zones

B2B professionals are busy, they have projects to manage and problems to solve. Besides, as consumers, we are all used to intelligence at our fingertips and receiving answers in a matter of seconds. For example, nearly 80% of American consumers say that speed is the most important element of a positive customer experience.

You might be able to guess that the pressure to deliver timely responses and resolutions becomes more alarming when you work with clients all over the world. What if you waste their time or fail to offer a solution? According to the same PwC report, 30% of clients leave after one bad experience. Not exactly the portion of clients you can generously afford to lose.

Solutions

As soon as we onboard a new client, we have the “time zone talk”. This allows us to assign the right project manager before we start missing deadlines, meeting times, or time-sensitive correspondence. During the talk, we also establish which time zone we’ll set as the standard. In most cases, the client’s local time – unless they, too, exist in different timezones.

In the early stages, it’s also important to communicate the project manager’s working hours. This helps us find the balance between ensuring our team’s workload is manageable and keeping the communication window as open as possible.

Over the years, we’ve found ways to use different time zones to our advantage. For example, the writer can hand off the article for overnight attention, and the manager will pick it up by the time the client gets to their desk.

2. Communicating Over Different Medium

Many companies implement digital transformation by simply transporting legacy processes, touchpoints, and experiences into an electronic format. Becoming a customer-centric company starts with understanding how companies use technology. And more importantly, it means using digital tools to offer value to different clients through different means.

Businesses that don’t put customers first often force them into channels they wouldn’t have chosen otherwise. That’s one part of the issue. But when managers try to solve the communication problem in isolation – by looking for new modes of communication – they forget that greater access to information is not itself the only solution.

It’s the approach that matters. To be more specific, it’s also important to show customers that the company prioritizes their convenience. There is a difference between adding communication channels “on request” and establishing the most suitable channels for a particular client.

Solutions

Our clients have a myriad of options for communicating with us – email, any major messenger, Slack, Google Meet, Zoom, Skype, etc.

In terms of tech adoption and preferences, we see generational differences. Millennials are more technologically adept and more open to change. Gen Z prefers shorter, crisper ways to communicate – chat, text, social media, and in-app comments. We see differences depending on the type of company, their scale, location, etc. And in each case, we find a mutually beneficial way to communicate.

Channel surfing can also be a good thing. Projects involve diverse tasks, so the ways we connect with clients and team members are equally diverse. Our clients know that they can switch to any alternative means of communication, whether it’s for productivity or convenience, and we’ll meet them there.

3. Ensuring Brand Cohesion and Quality Control

Contracting outside the company isn’t something out of the ordinary. Adding to the company’s intellectual capital and sharing risks is simply good business. But why do outsourced services often fail to meet the standards established within the company? Why does it feel generic, lacking in substance?

This is because neither party – the client and the contractor – commits enough time and dedication to make processes business-specific. In other words, they delegate to forget.

When considering a purchase, B2B buyers spend only 17% of the time meeting with potential contractors. More time is spent researching online and offline. When the partnership is already in full force, they spend even less time talking to the contractor. It’s no wonder that the final product seems generic.

Solutions

We solve it by establishing a direct line of contact with a potential client, which continues long after the start of the collaboration. For example, one of the first things we do is jump on a long video call to establish the project’s framework and objectives, basic rules, key team members, and more. The more information you give us – at the beginning and throughout the entire timeline – the more tailored the content produced for you will become.

A project manager with industry-specific experience is also an incredibly useful asset. They don’t need long introductions to the topic – they’ll get right to the chase. They’ll assign the right people to deliver content with the level of insight an in-house team would have. Only with all the perks of a remote agency.

What’s more, the content produced can bring double, triple, quadruple the value through localization. And this is where brand cohesion becomes more challenging than before. Delivering brand-specific content while also targeting a region-specific audience is a task for the best of the best.

4. Delivering to Multiple Decision-Makers

The buying cycle in B2B is long and complex. “The number of people involved in B2B solutions purchases has climbed from an average of 5.4 two years ago to 6.8 today,” – reports HRB.

There are many people with specific roles and responsibilities. Managers will be the ones researching the solutions, financial representatives will approve the spending, the legal departments will look over the contract, and more.

Solutions

To open-ended learning loops, we create single points of information. Depending on what decision-makers want to know, they will open a file with everything on the topic. For example, it can be a presentation with previous projects to showcase our experience, a commercial offer with all price estimates laid out, or a spreadsheet to schedule content creation.

All that complexity is put into an accessible format that everyone can keep up with. And, of course, each stakeholder our agency interacts with has the information they need to do their jobs. If not, you’ll always have a dedicated manager to arrange that.

Working With the Modern B2B Buyer

The conventional wisdom seems to always have been about going above and beyond to please the customer. This manifested in free products and free services, all for the purpose of exceeding customer expectations. But HBR research shows that companies that “try too hard” to win over customers only marginally improve their loyalty, in contrast, to simply meeting their needs.

And once again, there is an enormous gap between what companies think they do and what customers believe. The same report states that 89% of customer service heads said their strategy is to exceed expectations. Meanwhile, 84% of respondents said their expectations hadn’t been exceeded during their most recent business interaction.

All this leads to the conclusion that a customer-centric approach is about helping customers solve their problems quickly and easily. Businesses don’t always need to go the extra mile to delight and surprise. But every part of the team should understand the fundamental focus – make it easy for the customer.

Do you want to experience treatment like that? Let’s work together and make it happen!

Сообщение Addressing the B2B Digital Challenges: Work Ethics and Rules Established in Contenteam появились сначала на Contenteam - Multilingual Copywriting Service.

Bulk Content Production From A to Z: How to Get the Most and Get It Right

Nazira Konysbayeva — Wed, 11 May 2022 11:59:28 +0000

Much ink has been spilled over the “quality over quantity” debate. But quality and quantity don’t have to be mutually exclusive in content marketing – in fact, you probably need both. Numerous case studies show that the quantity of content can be a clear predictor of web traffic growth. Meaning, the more you publish, the more traffic it drives. But the quality has to be there.

The idea of bulk content production doesn’t have to turn into a trade-off between content quantity and quality. Whether you are an SEO specialist launching a new website with numerous content-rich pages, a marketer arranging a partner program to monetize your project, or anyone else looking for high volumes of content, we have your back. With a few tweaks, you can have the best of both worlds.

Companies want to double down on content production but don’t plan to increase the size of their marketing team. Who will do the writing then?

Out of 1,500 surveyed companies, 72% planned to increase their content marketing budget in 2022. However, 42% of these companies have only one to three content marketing specialists on their team, and 49% say it will stay the same.

So, companies have the resources to produce content in bulk but no teams to handle the planned increased production.

Source: The State of Content Marketing: 2022 Global Report

At Contenteam, we’ve managed many high-volume projects. And we want to share our experience and insights we’ve developed along the way – here is how to create in bulk!

Characteristics of a Bulk Project

Without dragging out the introduction, let’s quickly identify what constitutes a bulk project. Of course, no two projects are the same, but most of them do have overlining characteristics:

High volumes of content
Quick turnaround time
Consistent quality and tone
Requires a team of writers
Usually produced with search optimization in mind

Bulk content production can take a number of forms, depending on what the client needs and their marketing strategy. Here are the most common categories of batch content:

Blog articles
Location-specific web pages
Product or service descriptions
Social media posts for multiple platforms
Newsletters

How to Write a Brief for Quality Content in Bulk

With tens of thousands of words written per week, you need to make sure writers and editors have everything they need in the content brief.

What should be included in the brief (+ a tip for each item):

Client description – No matter how many articles there will be, each should tie back to the client and their strategy.
Target audience – Make sure writers think about whether what they’re writing makes sense to the reader.
Content purpose – Educate/motivate/other?
Buyers’ journey stage – Explain where the piece fits in the marketing funnel.
Brand style and tone of voice – Formal/informal/assertive/humorous/etc.
Topic – Mention that the writer can change the suggested title and headings.
Word count – It’s okay if writers slightly go over or under the required volume.
SEO keywords – Mention that keywords should be evenly spread across the article.
Article outline – To avoid misunderstandings, write a sentence or two explaining what you expect from each section.
References – Add as many as you want and consider specifying what exactly you like in competing articles.
Deadlines and milestones – Don’t make it the same day that you promised to the client. Take into account all subsequent steps (editors, experts, proofreaders)

Other recommendations:

Cluster key queries with as much detail and specifics as possible. This will help you avoid publishing different articles with the same collection of keywords – essentially, turning your website into its own competitor.
Ask writers to write meta tags for the article (title + description). It’s important for copywriters to understand that they are writing not any type of text but content for a website. With this small move, you’ll engage them in on-page optimization.
Give guidelines for illustrations – Do you want them drawn from scratch? If not, how and where should the writer get them? What parts of the texts should be illustrated?
Revise the brief and incorporate the edits. After you receive feedback for the first batches of texts, include new suggestions in the brief to avoid repetitive edits.

Any divergences from the brief must first be discussed with the client.

A Few Words on Plagiarism Checkers

When the client puts something along the lines of “write a unique text”, it doesn’t say much to the writer. What they mean is that they want an original article, based on the writer’s own research. But how do we measure it? Right, plagiarism checkers and percentages that both sides agree on in advance.

A content brief must contain a requirement for a percentage of unique content and specify the plagiarism checker the writer should use (ETXT, Copyscape, Content Watch, SmallSEOTools, Grammarly, etc.). Otherwise, there would be too much content to re-check and go into disputes over.

It’s not uncommon for writers to produce an original article, using no references or borrowing nothing from other articles, and still get a low uniqueness score. The opposite can also be true – the article can be weaved from different pieces of copied content and be considered unique.

Solution: choose reliable checkers that produce consistent results (even if you run them in different countries, with a slow internet connection, etc.) and work with writing teams you can trust.

Dissecting Good and Bad Creative Briefs

Below are two examples of content briefs – good and bad, slightly trimmed. We won’t provide additional commentary, but don’t worry – you’ll see why you put these briefs in their corresponding categories.

How to Structure the Perfect Team

Let’s start with the line-up.

Project manager (or editor-in-chief) – The link between the client and the team.
Writers – Choose the appropriate number of writers depending on the size of the project. But don’t go overboard – otherwise, your writers will be sitting about much work during a large-scale project.
Editors – Within one project, we have at least two editors for two separate tasks – for checking SEO requirements and for checking the content itself.
Experts – To fact-check the text and minimize edit’s on the client’s end, which considering the volume, would just be overwhelming.
Proofreaders – To ensure there are no grammatical, formatting, spelling, punctuation, or other errors.

Baseline requirements: accomplished, flexible, capable of honoring deadlines, good team players.

The choice of editors, experts, and proofreaders is generally the same, whether the work is voluminous or not. Of course, they should have a good track record (meaning, they won’t slow everyone else down) and be informed of the tighter deadlines for deliverables. It’s the writers who you should select most carefully because they’re the ones who can ultimately float or sink the content ship.

For high-demanding batch tasks, it’s better to work with your trusted writers, who won’t need as much guidance as new additions to the team. Experienced writers allow you to increase the output – with each passing piece of writing, they learn to deliver more for less through contingent engagements.

If, however, you’ll need to expand the team to handle the workload, check their command of the target language, walk them through each item of the brief, explain the entire process and what’s expected of them, and introduce them into the bulk project through smaller tasks with longer deadlines. Sometimes, taking a chance on less experienced talent works out. But other times, they will let you down, so have your backup writer briefed and ready to take over.

Different Types of Content Writers and When to Use Them

A bulk content writing project calls for a lot of writers. But your main selection criteria should be whether the writer is fit for the assignment rather than whoever is free.

Niche copywriters fill a specific role in the ecosystem – someone can be exceptionally skilled at writing how-to guides, and someone can be a master of storytelling and emotional marketing. And, of course, a writer with a background in a specific sector, let’s say, blockchain and fintech, will be more valuable in crypto projects.

The point is not to pigeonhole your writers – just have a core team of your go-to people for different topics and types of content. Bulk writing can get monotonous, so the project manager should keep an eye on go-to writers. With time, they may run out of ideas to talk about the same things and compromise the quality of content. Consider pulling them out of their comfort zone and switching things up (i.e., assign tasks they don’t usually do).

Unified Presentation and a Single Source of Truth

No two copywriters are exactly the same, which is both a good and a bad thing. The “bad thing” is getting a mishmash of different styles and techniques in a bulk project, which is supposed to create a unified brand experience. We have two solutions (which should be used in combination).

Solution #1: Create a style guide

A detailed style guide can ensure all writers understand editorial guidelines, formatting specifications, and the idea behind the project. Have a set of standards to make the content look and feel unified.

Solution #2: Make the project manager the “single source of truth”

A single source of truth is based on the idea of aggregating data from different sources into a single location. That single location should be the project manager. If anyone from the team has a question or concern, they will always have a direct line of contact with the person who holds the most information.

How to Streamline the Batch Content Creation Process

You may already have a general idea of content production stages just from the composition of the editorial team. And you would be right – before declaring any piece of content complete, it goes through the entire process of content creation, editing, and quality checks.

Managers are responsible for 70% of deviations in team engagement.

The team should have a specific team member responsible for monitoring each step – the project manager. This way, they will ensure bulk content production has good, consistent, and engaging results and minimize lags.

The graph above only depicts one assignment for one author. When the work is voluminous in nature, the graph is multiplied and arranged in staggered rows. The SEO editor checks assignment A and sends it to the content editor, who is finishing up the edit for assignment B, in the meantime, the writer is working on assignment C, and the expert and the proofreader are also busy with their own tasks, and so on… Overall, everyone is occupied, and the production is organized with workloads and different time zones in mind.

Here are a few other ways we use to streamline content production:

The project manager should estimate how much time each stage will take. This is where their expertise comes in handy – they should set tighter deadlines for routine tasks and leave more time for creative assignments and research-based articles.
Try to fit all editing checks within a day or two since they take the least amount of time.
Set successive deadlines – e.g., one task for Monday, one for Wednesday, and one for Friday rather than all three for Friday.
Notice when writers routinely submit tasks at night – they might burn out from working late.

Set a regular payment schedule for everyone on the team. Frequent compensation can help keep everyone motivated.

How to Prevent Duplicates (Both Intentional and Accidental)

Duplicates can be caused by:

Two writers working on the similar tasks who followed the same structure,
One writer unconsciously repeating their previous works,
One writer intentionally copying text to go through the batch faster, mong other situations.

We won’t tell you how to deal with writers who submit substandard texts (because it should be decided on a case-by-case basis), but we will tell you how to spot duplicates – use bulk-cross comparison services. Here are the platforms we use:

According to Google Devs, if your site suffers from duplicate content issues, the algorithm will choose one version of the content to show in our search results. So, two texts before posting can be 90% unique but very similar. The search results will only show the first version you’ll post, while the other one will be as good as nothing.

How to Bulk Translate Content

Source: https://csa-research.com/Featured-Content/For-Global-Enterprises/Global-Growth/CRWB-Series/CRWB-B2C

By bulk translating, we don’t mean machine translating all of your content. MT is not suitable for most translation circumstances and has yet to replace human translation. Yes, translating software produce lightning-speed results, but its faults lead to inaccuracy, misunderstanding, and sometimes even offense. A better alternative – expert localization services.

When you spend a lot of time producing original content, it would be a shame to miss out on traffic from other languages. First, assess where your traffic is coming from. If you see foreign traffic that is simply bouncing, focus on these languages first. If translating all of your content seems like a lot of work, send out high-priority sections rather than entire content trees for translation into one or more languages.

The good thing about bulk translation is that you can overlap it with bulk content production. Just make sure not to overwhelm your proofreaders (remember the tips for setting deadlines).

Is It Possible to Produce Multilingual Content in Bulk?

Yes, as long as you’re working with the right people!

Recently, we published a case study detailing how we managed to produce 2-3 articles in 4 languages per week. In short, we used all the tips and tricks from this article. The main difference was that we assembled four teams, one per language, but had one project manager overseeing all of them. And there you go – real-life proof that our recommendations work.

Broadly speaking, we manage bulk writing in one language and bulk writing in different languages by following the same formula (obviously, adapting to your project’s specifics). If you want to see this formula in action, get in touch! Even if your publishing schedule seems like an impossible feat, let us assure you that high volumes of relevant, personalized content on a tight schedule is nothing Contenteam can’t handle. Need 100,000 per week? Let’s discuss!

Concluding Thoughts

Here is what we want you to remember about bulk content production:

The content brief should be clear, thorough, and regularly updated.
You’ll need at least three writers, one SEO editor, one content editor, one fact-checker, and one proofreader per project.
Choose your go-to writers for specific types of content.
Have a style guide to ensure the content follows a unified message and tone of voice.
The project manager should monitor each stage of content creation.
No one in the team should sit idle at any given time.
The finished work should be cross-checked with other texts from the same assignment batch.
Choose expert localization over machine translation, even when handling high volumes of text.
Multilingual content in bulk is just as manageable as bulk content in one language.

Сообщение Bulk Content Production From A to Z: How to Get the Most and Get It Right появились сначала на Contenteam - Multilingual Copywriting Service.

How to Prepare the Company Website for Localization Process?

Anastasia Bob — Fri, 22 Apr 2022 08:54:45 +0000

As a business expands into new markets, it’s important to localize its website content for those regions. Preparing the company website for localization is a process that involves many steps, from translating and editing the content to making sure the layout and design are correct for each target market. In this article, we’ll discuss some of the key aspects of preparing a website for localization.

What Is Website Localization?

Website localization is the process of adapting a website to a specific market or region. This typically involves translating the site’s content into the local language, as well as making any necessary cultural and social adjustments. Localization can also involve other elements, such as changing images, videos, and graphics to be more relevant to the local market.

Website localization is important for businesses that want to expand their reach and tap into new markets. It can help them better connect with local audiences and ultimately boost their bottom line.

There are a few things to keep in mind when embarking on a website localization project:

- Choose the right target market or region. Not all markets are equally ripe for expansion and some may require more work than others.
- It’s important to have a clear understanding of the local culture and customs. This will help you avoid any potential pitfalls and ensure that your site is culturally appropriate.
- Partner with a reputable localization company that has experience translating websites. This will help ensure a high-quality translation that accurately reflects your brand.

Website localization is a complex process, but it can be extremely beneficial for businesses that want to reach new markets. By taking the time to understand the local culture and partnering with a reputable localization company, you can ensure a website localization project will be successful.

Why Do You Need To Prepare Your Website For Localization?

There are several reasons why you might need to prepare your website for localization.

First: If you’re planning on expanding your business into new markets, it’s important to make sure that your website is accessible to audiences in those markets. This typically involves translating the site’s content into the local language.

Second: Even if you’re not planning on expanding your business internationally, you may still need to localize your website if you want to appeal to a global audience. For example, if you have a website that targets English speakers in the United States, but you also want to attract visitors from other English-speaking countries, you’ll need to make sure that your site is accessible to them as well.

Third: You may need to localize your website if you have plans to change your target market or audience. For example, if you originally designed your website for a domestic audience but now want to target international users, you’ll need to make sure that your site is available in multiple languages.

Fourth: You may need to localize your website if you want to improve your search engine optimization (SEO). Localization can help you rank higher in search results for certain keywords, which can ultimately lead to more traffic and custom.

If any of these scenarios apply to you, then you’ll need to prepare your website for localization.

How To Prepare Your Website For Further Localization: Step-By-Step Plan

First thing first – choose the right target market or region. Not all markets are equally ripe for expansion, and some may require more work than others. Do your research and consider the potential return on investment (ROI) before making your decision.

Then you’ll need to have a clear understanding of the local culture and customs. This will help you avoid any potential pitfalls and ensure that your site is culturally relevant. Speak with locals, read books and articles about the culture and visit the region if possible.

Later on, you’ll need to find a reputable localization company to partner with. This will help ensure a high-quality translation that accurately reflects your brand. Get quotes from multiple companies and ask for references before making your decision.

If you want to be 100% sure that the localized text will be correctly perceived by your target audience, Contenteam is the best localization service solution for your company's website. We provide comprehensive translation, localization services from native speakers, and testing of the final version of the site. Your site will not just be translated and proofread but also carefully adapted to the current context and cultural specifics of your target market!

So, here is the point where we start translating your site’s content into the local language. This is usually done by creating a parallel version of the site using a different URL or subdomain.

Here is the detailed localization roadmap:

1. Content translating, editing, and proofreading: This is perhaps the most obvious step in preparing a website for localization. All of the text on the site needs to be translated into the language(s) of the target market(s). In addition to translating the text, it’s also important to edit the content so that it makes sense in the context of the new culture (s). For example, certain words or phrases may have different connotations in different cultures, and it’s important to be aware of these differences when translating content.

2. Layout and design checking: Once the content has been translated and edited, it’s important to check the overall layout and design of the website. We make sure that all of the text is correctly formatted and that the overall look and feel of the site is appropriate for the target market(s).

3. Navigation review: Another important aspect of preparing a website for localization is to review the navigation. The navigation should be easy to understand and use, regardless of the user’s location. All of the links should be working correctly, and it should be easy to find the information that users are looking for.

4. Website testing: Once all of the above steps have been completed, it’s important to test the website to make sure everything is working correctly. This includes testing all of the links, navigation, and functionality of the site. It’s also a good idea to ask a native-speaking local focus group that is not familiar with the website to test it out to see if they can easily find what they’re looking for.

5. Website launching: Once everything has been tested and reviewed, the website is ready to be launched in the target market(s). It’s important to monitor the website after launch to make sure everything is working as it should and to address any issues that may arise.

By following these steps, you can prepare your website for localization and ensure a successful expansion into new markets.

What Are the Core Benefits of Website Localization?

Website localization can have a number of benefits for businesses, including, but not limited to:

Increasing international traffic and reach

Improving search engine optimization (SEO)

Enhancing the user experience (UX)

Boosting conversion rates for your website

How Much Does It Cost To Localize A Website?

The cost of website localization services can vary depending on a number of factors, such as the size of the site, the number of languages, and the complexity of the project. Generally speaking, businesses should expect to spend between $700 and $10,000 per language.

Website localization is an important investment for online businesses that want to expand their reach and appeal to a global audience. By taking the time to prepare your site and partner with a reputable localization company, you can ensure a successful expansion into new markets!

To Summarize

Website localization is a critical step for businesses that want to expand their reach and appeal to a global audience. When done correctly, it can have a number of benefits, including increased traffic, improved SEO, enhanced UX, and boosted conversion rates. Although the cost of website localization can vary depending on a number of factors, businesses should expect to spend between $700 and $10,000 per language. By taking the time to prepare your site and partner with a reputable localization company, you can ensure a successful expansion into new markets.

This is an important final step in order to solidify your website’s internationalization efforts. Proper website localization will take your site a long way towards becoming truly globalized and, ultimately, more successful.

FAQ

When is the best time to hire a website localization company?

The best time to hire a localization company is as soon as possible! The sooner you hire a company, the more time they will have to work on your site before launch. In other words, if you want something done right, you need to take the lead on it.

Before hiring any volunteers or going ahead with an in-house solution, make sure to do your research in order to avoid any potential errors. You don’t want to end up with an inaccurate translation that could reflect poorly on your brand.

How much does it cost to localize a website?

The cost of website localization can vary depending on a number of factors, such as the size of the site, the number of languages, and the complexity of the project. Projects in the IT, FinTech, and Crypto sectors are significantly more expensive in localization than sites from more general business areas. The final price depends on how many people will be involved in the localization process and whether additional niche experts will be needed.

Is it worth it to localize my website?

Website localization is an important investment for businesses that want to expand their reach and appeal to a global audience. By taking the time to prepare your site and partner with a reputable localization company, you can ensure a successful expansion into new markets.

How can I find a reputable website localization company to partner with?

There are a few things to keep in mind when looking for a reputable website localization company:

– Make sure they have experience localizing websites in your industry.

– Ask for quotes from multiple companies and compare pricing.

– Check out online reviews to get an idea of their reputation.

– Ask for references from past clients.

– Make sure they offer a money-back satisfaction guarantee.

Сообщение How to Prepare the Company Website for Localization Process? появились сначала на Contenteam - Multilingual Copywriting Service.

4 Game Localization Flop Stories: How to Avoid the Same Pitfalls

Adam Todd — Wed, 20 Apr 2022 11:53:40 +0000

As the gaming industry continues to grow and expand into new markets, the need for quality game localization services has never been greater. However, despite the obvious importance of localization, in recent years, there have been quite a number of high-profile flops.

Localization failures occur due to a plethora of reasons. In some cases, they happen as a result of simple mistakes, miscalculations, or oversights. Other times, they are a consequence of rushed or inadequate localization efforts.

In today’s article, we are going to explore the most egregious localization mistakes in video game history and talk a bit about censorship issues that cost the games’ marketers dearly.

Candy Crush Saga

Mobile games are an area where localization mistakes can have a significant impact. In many cases, mobile games are released in multiple languages simultaneously, which can lead to errors and mistranslations. One high-profile example of this was the game “Candy Crush Saga,” which was released in 2012.

The game contained numerous errors in its French localization, including incorrect grammar and misspellings. These errors led to a great deal of negative feedback from French players, and the game’s developers eventually had to release an updated version with corrected text.

Resident Evil 4

Another well-known example of game localization gone wrong was the 2005 release of Resident Evil 4. The game, originally released in Japan, had to be heavily rewritten for its Western release.

Many of the changes made to the script were criticized for being inaccurate or unnecessarily violent. Furthermore, the game’s voice acting was widely panned, with many critics noting that the English voice actors sounded nothing like their Japanese counterparts. As a result of these issues, Resident Evil 4 is often considered to be one of the worst localization efforts in video game history.

The localized version of the game was rife with typos and mistranslations, which led to confusion and frustration among players.

Outlast 2

The 2017 release of Outlast 2 also received significant criticism for its localization errors. The game’s text was plagued with typos and grammatical errors, making it difficult to understand for many players. Furthermore, the game’s audio was often out of sync with the text, making it difficult to follow the story.

The problem was compounded by a slew of grammatical and audio mistakes that resulted in a large number of negative comments from customers.

Max Payne 3

What are they saying in Max Payne 3? Part 1 – DuelScreens

The 2012 release of Max Payne 3 was another poor localization casualty. The game’s text was full of typos and grammatical errors, making it difficult to understand. In addition, the game’s audio was often out of sync with the text, making it difficult to follow the story.

These errors led to a significant amount of negative feedback from players, and the game’s developers eventually had to release an updated version with corrected text and audio.

Censorship Issues in the Video Game Industry

Along with localization, game censorship is a hot-button issue that has often led to controversy. The main goal of censorship is to protect minors from content that is deemed inappropriate or harmful, but the lines between what is and isn’t appropriate can often be quite blurry. In some cases, different countries have different views on what should and shouldn’t be censored.

For example, while many European countries are more relaxed about nudity and sexual content in video games, countries like Saudi Arabia and China often have much stricter censorship laws.

This can lead to conflicts between developers and publishers who may want to release a game with its original content intact, and local governments who may want to censor or change certain aspects of the game.

The Differences between Western-centric and Eastern-centric Design in Games

Apart from the localization and censorship aspects, there are a few key differences between Western-centric and Eastern-centric design in video games. One of the most notable differences is the focus on individualism in Western design versus the focus on community and cooperation in Eastern design. This In video games often manifests itself as a change in player interaction.

Western games often emphasize competition and individual achievement while Eastern games often emphasize teamwork and cooperation. Western games often have more detailed stories and well-developed characters, while Eastern games often have less of a story and focus more on gameplay.

How to Achieve Success in International Game Localization

If you’re a game developer or publisher planning to release a game on the international market, there are a few things you can do to increase your chances of success.

First, make sure your game is properly localized for each region you plan to release it in. This includes not only translating the text and audio into the local language but also making sure the game is appropriate for the local culture.
Second, be aware of the different censorship laws in each country and make sure your game is in compliance with them.
Third, research the different gaming markets and try to tailor your game to appeal to each one.
And fourth, always be prepared to update your game based on the feedback you get from players.

By following these tips, you can increase your chances of releasing a successful game on the international market.

Delegate Your Game Localization to Contenteam Native-Speaking Translators and Editors!

Localizing a game is a complex process that requires attention to detail and a deep understanding of the target market. It’s important to work with a localization partner who has experience in the gaming industry and can help you both: navigate the challenges of game localization and avoid any cultural pitfalls that cannot be grasped by the foreigner.

At Contenteam, we have a team of experienced native-speaking gaming localization experts who can help you launch your game in the US, UK, Spanish, Mexican, Portuguese, Italian, Brazilian, French, and Russian markets. Contact us today to learn more about our services or request a free quote!

Сообщение 4 Game Localization Flop Stories: How to Avoid the Same Pitfalls появились сначала на Contenteam - Multilingual Copywriting Service.

Is It Still Profitable to Hire an In-house Copywriter in 2023? Market Overview

Victoria Michael — Wed, 23 Mar 2022 06:59:02 +0000

Are you on the fence about adding an in-house copywriter to your team? I can understand your hesitancy — the average salary of a copywriter in the US is a bit over $50,000 per year, according to data from Indeed. And if you’re hiring for a full-time role, you have to consider the price of employee benefits, which increases the average cost of each employee by 31%.

And that’s still not all! You can’t forget about the actual costs involved in sourcing and onboarding employees; in 2022, the average cost to hire an employee is $5,000+.

Copywriters are talented and deserve to be compensated accordingly. But perhaps you are not in a position to pay $70,000+ in salary and benefits for one. And if you have pressing needs for content, your copywriter may not be able to handle all of it; you’ll have to start looking for more copywriters, and costs add up quickly. There’s also the flip side: if you don’t need copywritten content very often, you are paying an unnecessary salary.

Yet, even with the expenses, working with an in-house copywriter brings far more advantages than hiring copywriters from online freelance marketplaces. I’ve experienced writing from members of such sites firsthand; while some are decently written, much of it is atrocious. Unless you only need copywritten content once in a blue moon, I’d say you can safely rule out using freelance copywriters.

That doesn’t mean that in-house copywriters are your only option, though! If you need high-quality content but can’t pay a copywriter’s salary, you can work with a remote dedicated editorial team. Basically, instead of paying a copywriter a regular salary, you’re working with a team on a per-piece basis. During the weeks that you don’t need any content, you don’t have to pay them. If you need tons of content, they have enough writers to handle the task. As such, one of this model’s biggest benefits is its scalability.

As a member of a remote dedicated editorial team, perhaps I may seem a little biased. Yet, everything stated above isn’t conjecture; I’m about to back it up with cold hard facts from The Copywriting Institute’s 2022 B2B Content Marketing Report!

Market Overview

The 12th Annual B2B Content Marketing Report on Benchmarks, Budgets, and Trends was published by the Content Marketing Institute, in collaboration with MarketingProfs and ON24. At 54 pages long, it’s a pretty lengthy report, so I’m not going to cover the whole thing — just parts that relate to the profitability of hiring in-house copywriters vs. a remote editorial team. However, I recommend giving the whole thing a read when you get a chance!

First things first, it’s important to acknowledge how the survey defines “content marketing” and “success.”

Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action."

Success: Achieving your organization’s desired/ targeted results.

Towards the beginning of the report, you’ll learn that 40% of respondents outsource their content marketing activities (which includes copywriting). Interestingly enough, 57% of the most successful respondents use outsourcing — this implies that outsourcing content marketing correlates with better chances of success.

Moving on to the report’s “Team Structure and Outsourcing” section — the report states that many organizations have tiny content marketing teams, often comprising just one person. Having more people contributing to copywriting impacts your chances of success. 54% of the most successful respondents have two+ employees in their content department, whereas only 17% of the least successful respondents fulfill this.

The more players on your team, the better: you don’t have one person stretched thin trying to write content, proofread their own work, publish it, and update it regularly. But with the rising need for content, soon, teams of 2-3 people may face difficulties. To illustrate this, 67% of respondents stated that over the last year, their content team was expected to do much more work without increased resources.

So, to future-proof your in-house team, it would be best to have several writers — which cycles us back to the price point. Sigh…

Within the Team Structure and Outsourcing section, the report explained that the least-successful respondents do more content work in-house and that they are typically in the early phases of their content marketing maturity/strategy.

As for the size of the companies, 61% of respondents of 2021’s survey indicated that they outsourced — and that figure rose to 75% in 2022. So, at this point, we can see that the biggest and the most successful companies use outsourcing — even if their size and success give them a larger budget.

Now, here’s a point against hiring a remote outsourced copywriter: 65% of respondents said their biggest challenge is finding writers who have enough topical expertise. This is definitely tricky if you’re working with just a couple of outsourced writers — perhaps you need copywriters to produce whitepapers on the technology your company uses. You have one who can expertly write about AI and another who knows cloud technology like the back of your hand. But what if you’re introducing blockchain to the mix, and none of your outsourced writers have any experience in this area? Do you spend time trying to find another outsourced writer, or do you risk assigning it to an existing writer?

This is where full editorial teams come into play — like Contenteam (wink, wink)! By partnering with an outsourced editorial team, you’ll get access to their vast pool of subject matter experts. Rather than finding writers and maintaining working relationships with them from across the globe, you’ll get access to the skillset you need, exactly when you need it.

For instance, if you need an article on how NFTs work, we would assign it to a writer who specializes in fintech and crypto. Then, we would have a subject matter specialist (somebody who is not a writer but actually works in that field) check the content. To make sure the article aligns with your branding and needs, the editor will check the work. And then, lastly, it will go to a proofreader for any grammar or syntax fixes.

So, what do you say? Are you ready to get content on your terms? Whatever topic you want, whatever language you want, and in whatever timeframe you want: just shoot us a message, and we’ll make it happen. Let’s chat and get the ball rolling!

FAQ

How much does it cost to hire a copywriter?

The average copywriter salary in the US is about $50,000 per year.

When should you hire a copywriter?

A copywriter is needed for any company that produces content — it doesn’t even have to be digital content. Every company should have one; even if your operations are mainly offline, you need a skilled writer for advertisements, product descriptions, and mailings.

Can you hire a copywriter for a website?

Yes, we recommend doing so – well, actually, we recommend hiring a remote content team for your website. You’ll get a copywriter to craft compelling service pages, and they will be checked by an editor and proofreader.

Сообщение Is It Still Profitable to Hire an In-house Copywriter in 2023? Market Overview появились сначала на Contenteam - Multilingual Copywriting Service.

Contenteam – Multilingual Copywriting Service

5 Ways to Grow Your Business Through SEO Copywriting

Table of Contents

1. Fully Cover the Topic

2. Match Search Intent

3. Make Reading Easy

4. Speak in the Language of Your Audience

5. The «Inverted Pyramid» Method

The Bottom Line

How to Create the Best Ranking Affiliate Marketing Content: The Complete Guide for 2023

Table of Contents

Feature Checklist for Every Affiliate Marketer Who Wants to Create Written Content

Mobile-Friendliness

Visual Media

Affiliate Link

Calls to Actions (Optional)

The Secret to Any Affiliate Marketing Strategy: Quality Content

Type of Content

Target Audience

Readability

Tone

Structure

The SEO Part: Create Affiliate Marketing Content for Search Engines

Keyword Selection

Keyword Frequency

Outbound and Inbound Links

Tags and Descriptions

Is There a Shortcut to Optimizing SEO?

Need a Lot of Quality Content ASAP? Order Bulk SEO Writing Services from Contenteam!

Chunks of Wisdom in Creating Affiliate Content

1- Don’t Be Afraid to Break the Rules

2 – Remember the Goal

3 – Building Trust Is Important

4 – Not All Affiliate Content Will Be a Winner

5 – Think About How It Can Tie Up with Other Affiliate Marketing Campaigns You’re Running

Frequently Asked Questions

What is affiliate marketing?

What type of content is best for affiliate marketing?

How do I write content for affiliate marketing?

How do I become successful at it?

Will becoming an affiliate marketer benefit me?

How to Implement Multilingual SEO and Generate Traffic From the Whole World

Table of Contents

6 SEO Trends Everyone Has Heard Of, and One That Is Often Forgotten

1. Web Design

2. Search Intent Consistency

3. Voice Search

4. Video

5. EAT Principles

6. Snipplets

Multilingual SEO: What Is the Essence and Who Is Suitable for It?

Multilingual SEO: To Be or Not To Be?

Internal Data

2. External Data

Market Saturation

Choosing a Good SEO Strategy for Creating a Multilingual Site

Per Country and Per Language Promotion

Technical Optimization for a Multilingual Website

Content for Multilingual Sites: Best Practices

Pro Tip: If your marketing budget is strictly limited, you can have the landing page and blog content translated and sent to a native speaker for additional proofreading.

Complete SEO Copywriting Guide for Guaranteed Top Google SERP Results

Table of Contents

Why SEO Optimization Is Important

Search Engine Optimization for Google

SEO Content Tips for Google High Ranking in 2022

1. Expertise, Authority, and Credibility

2. Core Web Vitals

3. The Importance of Search Intent

4. The Use of a Favicon

5. Optimization for CTR

How To Optimize SEO Texts for a Website in 2022

1. Pay Attention to Long-Tail Keywords

How Do You Effectively Integrate Long-Tail Keywords Into Your SEO Writing?

2. Use Alt Meta Tags for Images

3. Use Keywords in Headlines, Title Tag, and Meta Description

4. Add Internal Links

5. Focus on the Most Popular Targeted Keywords

SEO Analysis Services That Won’t Ruin Expert Text in English

Headline Analyzer

Copywritely